In this week’s digital news, Google’s long-awaited total campaign budget option is now appearing in Performance Max campaigns across non-U.S. This could be the start of a global beta rollout. AI is enabling adverts that adapt to an individual’s personality by analysing public online activity, search history and even what people write in ChatGPT.
New research confirms the severe, permanent decline in click-through rates (CTR) caused by Google’s AI Overviews. Google is embedding several advanced AI features into Search and the Gemini app, fundamentally automating and accelerating the consumer shopping journey.
Amazon appears to be in a stronger position than Meta to control more of the advertising ecosystem. Due to its growing AI tools, unmatched commerce signals, and major expansion into streaming TV. Analysing server logs for ChatGPT-User bot visits can reveal what topics real ChatGPT users are prompting about.
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Google rolls out total campaign budgets for PMax beyond the U.S.
Google has begun introducing a total campaign budget option within Performance Max for advertisers outside the U.S, signalling what looks like the early stages of a wider global rollout.
The new setting sits alongside the standard average daily budget and removes the need for advertisers to convert fixed budgets into daily spend manually. Practitioners report already having access to the feature, suggesting the planned expansion to Search, Shopping and PMax is in motion.
For marketers running short-term or flighted campaigns, the change brings clearer spend control and reduces the chances of overspending caused by daily pacing. In essence, Google is finally aligning budgeting with how many PPC teams plan campaigns in practice, offering smoother management for time bound and burst activity.
Read more here.
AIO’s massive impact on Google CTR
Google adds AI Shopping tools across search
Mark Zuckerberg wants all of advertising, but Amazon has a better claim.
Amazon appears to be in a stronger position than Meta to control more of the advertising ecosystem. Due to its growing AI tools, unmatched commerce signals, and major expansion into streaming TV. It claims it can help brands reach 90% of the streaming market through its data partnerships, and it has 80 million authenticated US households feeding its targeting systems. Its new AI tools for creative, planning, and campaign management suggest it could replace many functions handled by agencies. Even as some marketers question how fast these tools will be adopted. Meta continues to push its own AI vision. But Amazon’s deeper footprint in TV, ad tech, and first-party data gives it an advantage in this emerging battle.
Read more here.
Analyse what ChatGPT users are asking using your website’s bot traffic
Analysing server logs for ChatGPT-User bot visits can reveal what topics real ChatGPT users are prompting about. This provides a data-driven alternative to unreliable third-party prompt volume estimates. Websites can identify which subjects attract the most AI-driven attention by filtering logs for ChatGPT-User activity and clustering pages by topic using LLMs or vector embeddings. Comparing bot visits with human referral traffic highlights whether content is informative but unengaging or blocked from bot access.
Read more here.
For more information on any of these stories, or for support with your digital marketing campaigns, get in touch with our expert team. Whether you need Google Ads support, you’d like to try affiliate marketing or you want to dive into the world of MMM, send us an email to team@modo25.com
