In this week’s digital news, Google Ads API v20 will stop working on June 10, requiring advertisers to upgrade or risk disruptions. Microsoft Advertising now adds conversion and spend data to PMax placement reports, giving clearer insight into performance.
Parameterised URLs bloat crawl paths, fragment attribution, and dilute link equity. Here’s a cleaner, scalable tracking approach. SEO isn’t going away, but the rules are shifting. Learn how to blend core tactics with AI search behaviours to stay competitive.
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Google Ads API v20 sunset set for June 10
Google is enforcing a hard cutoff for older API versions, meaning advertisers and developers who don’t upgrade risk losing access to critical campaign management tools.
What’s happening? Google Ads API v20 will officially sunset on June 10, 2026. From that date onward, all requests to v20 will fail, requiring migration to a newer version to maintain uninterrupted API access.
Read more here.
Microsoft Ads adds deeper reporting to Performance Max placements
Microsoft Advertising is expanding its Performance Max reporting with publisher-level conversion and spend data, giving advertisers more visibility into where results are actually coming from
What’s happening? According to Microsoft Ads Product liaison Navah Hopkins, the PMax Website Publisher URL report now includes conversion and spend metrics, moving beyond basic placement visibility into actionable performance data.
Read more here.
Why tracking parameters in internal links hurt your SEO and how to fix them
Internal linking is one of the most controllable levers in technical SEO. But when tracking parameters are embedded in internal URLs, they introduce inefficiencies across crawling and indexing, analytics, site speed, and even AI retrieval. At scale, this isn’t just a “best practice” issue. It becomes a systemic problem affecting crawl budget, data integrity, and performance.
Read more here.
Is there still a long-term game for SEO in AI search?
SEO sits at an interesting crossroads. One camp insists on optimising for large language models (LLMs) and AI engines, and the other insists on doing SEO the same way we’ve always done it.
But there’s another way to approach it: combining the fundamentals of SEO with an understanding of how LLMs operate and why. With this approach, you can keep what’s always worked, like on-page SEO and backlinks from reputable sources. Yet you can also look ahead to new tactics, such as optimising for query fan-out and emerging prompt intents.
Read more here.
Meta have released an official MCP and CLP for ads
Meta’s new MCP and CLI allow you to automate campaign changes directly, but success depends on tight controls and clean data. Roll out agents in stages like shadow mode and guardrails, since an agent can burn a full daily budget in minutes without limits. Fix tracking issues like CAPI dedup and low EMQ scores before scaling, or the agent will optimise toward the wrong outcomes at speed. Metadata alone gives a biased view since it lacks CRM and cross-channel signals. Winning teams feed agents unified data and measure true incrementality before increasing automation.
Read more here.
Netflix’s TikTok-like vertical feed is here
Netflix’s vertical feed, Clips, is rolling out to the US, the UK, Australia, Canada, India, Malaysia, Pakistan, the Philippines, and South Africa. Clips shows short clips from series, films, and specials tailored to users’ tastes. It is designed to help people decide what to watch or play next. Netflix plans to expand Clips to include podcasts, live programming, and collections based on genres.
Read more here.
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