This whitepaper explores the benefits of in-housing, such as efficiency, speed, quality, transparency and a better approach to data.
The report aims to help brands assess which parts of their business to in-house, if not all, how to manage staff recruitment and retention and the tools and technology required to do so effectively.
And the principle considerations that need to be assessed and how in-housing fits in with the strategies and goals set by the business.
The team at The Drum interviewed a number of senior brand executives, in March and April this year, from companies including Hertz, TUI and Gymshark.