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Digital PR services

Digital PR is a crucial element of digital marketing and is used by brands to help increase brand awareness, drive traffic to their website and improve backlinks.

We blend key insights from media audits, research, and SEO tools to help inform your digital PR strategy so you can get the most value from your activity and budget.

Our team of experts help to build a digital PR and outreach plan that will allow your brand to be seen by your target while also reaping the SEO benefits by securing high domain-authority links.

What is Digital PR?

Digital PR is a marketing strategy utilised by organisations to boost their online presence. It is a measurable and results-driven strategy to increase brand awareness, drive traffic to a website, and secure links that improve organic keyword rankings and boost engagement.

Digital PR traditionally works and sits under the SEO strategy umbrella; however, it is part of the overall marketing mix and can firmly stand on its own two feet.

We deliver results via planned tactical activity and strategic campaigns using reactive and proactive media opportunities, creative campaigns, product placement PR, business announcements and piggybacking on key awareness dates.

Digital PR delivered by industry specialists

Our digital PR team have industry-leading knowledge and will help devise a KPI-driven strategy for success.

We have several years of experience delivering successful PR campaigns, working with a range of B2C and B2B clients across the automotive, retail, interior and FMCG sectors.

We’ll collaborate with you to develop and deliver a bespoke digital PR plan to secure link-building coverage across relevant media publications while also carrying out tactical link-building activities to deliver a steady drumbeat of PR activity.

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We use the best digital PR and SEO tools to drive results

To ensure that we create a bespoke digital PR plan for you, we utilise a variety of SEO and digital PR tools that maximises your keywords and delivers beneficial results.

We use the best SEO and digital PR tools such as:

  • Cision
  • PR Newswire
  • Google Analytics
  • Ahrefs
  • SemRush
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How to improve your Digital PR strategy with Modo25

We know that in digital marketing, it can feel like there are only two options: agency or in-house. That’s where Modo25 comes into things. We offer a hybrid approach whereby our Digital PR team collaborate with your in-house team using best practice methods and training.

We do all the groundwork including media audits, developing a digital PR plan and supporting content creation. From there, you can implement them in-house and learn how to best strategise these tasks going forwards.

 

We continuously look for ways of improving your Digital PR outputs and let you know when we find something worth investing into. By maintaining close communications with internal teams, we make sure that workflow is seamlessly integrated into your day-to-day work.

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Speak to our team today

We blend key insights from media audits, research, and SEO tools to help inform your digital PR strategy so you can get the most value from your activity and budget.

Our team of experts help to build a digital PR and outreach plan that will allow your brand to be seen by your target while also reaping the SEO benefits by securing high domain-authority links.

Get in touch