Welcome to the latest instalment in our series of weekly roundups, where we bring you the latest exciting developments in the world of digital marketing. This week, we delve into how and why Google has now removed a number of mobile tools, and much more…
Let’s dive into some of the latest and exciting updates and news from the marketing world…
Table of Contents
Google Analytics 4 features to prepare for Third-Party Cookie depreciation
Google plans to introduce additional features and integrations for Google Analytics 4 (GA4), focusing on first-party data, improved conversions, and long-lasting ad performance metrics.
Starting in Q1 2024, Chrome will slowly eliminate third-party cookies for a portion of users to facilitate testing and a smooth transition.
Major browsers, including Chrome, are limiting, or phasing out third-party cookies as part of their Privacy Sandbox project, impacting cross-site tracking that relied on these cookies. Read more here:
Tight budgets mean marketers will have to do more with less in 2024
With the economic reality starting to bite most businesses – and with inflation remaining stubbornly high – it’s reasonable to expect that most marketers will be working with reduced budgets in 2024. The good news is that most of you know that already. Budgets will have been set earlier this autumn and the work can begin on finding ways to build your brands within the newfound constraints. The bad news? That’s easier said than done. Read more here:
New Google Search vacation rental rich result
Google have expanded their structured data again to allow businesses to achieve enhanced listings in the SERPs. This time, the new vacation rental markup allows site owners to provide information such as the location, pricing, images, reviews, ratings and more about their holiday home for Google to determine whether these details should be shown in their results and on their map listings. To accompany this new structured data type, there is a new vacation rental rich result report in Search Console for monitoring the validity of your structured data. Read more here:
Google officially drops Mobile Usability report, Mobile-Friendly Test tool and Mobile-Friendly Test API
Google has officially dropped their Mobile Usability report, Mobile-Friendly Test tool and Mobile-Friendly Test API. This has been planned since April 2023 but the reports and tools have officially been removed since 4th December 2023. If you use these reports and tools as part of your ongoing SEO work, you will need to use other available tools such as Lighthouse to get information around these issues as mobile usability still remains critical for those users accessing your site on a mobile device. Read more here:
Kate Moss x Aldi: Did the supermodel shop at the supermarket this past week in Manchester:
Last week’s Chanel Métiers d’Art show, taking over Manchester’s Northern Quarter on Thursday night, grabbed plenty of global headlines. Perhaps the strangest was the revelation that the supermodel shops in Aldi while on her global fashion assignments and was spotted picking up some essentials in a Manchester branch, as well as proudly hovering around the hip bars and cafés of the city’s Ancoats area sporting an Aldi carrier bag. McCann Manchester’s social media account director Sophie Mullins took to LinkedIn over the weekend to shatter our hopes. Read more here:
Google is rolling out programmatic bidding for limited ads
In early 2024, Google AdMob will introduce a new serving mode that allows publishers to monetise their limited ad inventory through programmatic bidding. This feature enables publishers to tap into contextual programmatic demand from various sources, including Google Demand, Authorised Buyers, Open Bidders, and SDK Bidding.
This new serving mode offers publishers the opportunity to potentially increase their revenue by leveraging the efficiency and reach of programmatic advertising. However, it’s crucial to note that the use of invalid traffic-only cookies in limited ad inventory may have legal implications. Therefore, publishers should consult with their legal counsel before deciding whether or not to implement this feature. Read more here:
If you need help or advice on how to stay on top of the latest trends in the fast-paced world of digital marketing, reach out to us. Our team of experts is ready to chat about your needs and share their knowledge. Just shoot us an email at team@modo25.com, and we’ll get back to you as quick as we can.
