In this weeks digital news, OpenAI has introduced a new feature to ChatGPT. Allowing users to leverage the conversational artificial intelligence model to search the web in real time. The search functionality is designed to be activated automatically based on user queries. Google is updating its Local Services ads policy, impacting small businesses in Europe, the Middle East, Africa, and select regions of the U.S. and Canada. From 21 November, only businesses with a verified Google Business Profile can run these ads, aimed at preventing fraud.
Meta is reportedly developing a search index for its AI chatbot to show AI-generated summaries of current events, as another step to decrease dependence on Google. Google Chrome DevTools had introduced a new debugging tool in Canary built to help developers identify and fix website layout stability issues which cause Core Web Vitals problems.
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OpenAI launches real-time web search feature for ChatGPT users
OpenAI has introduced a new feature to ChatGPT. Allowing users to leverage the conversational artificial intelligence (AI) model to search the web in real time. According to the Microsoft-backed AI company, users can now receive timely responses enriched with links to relevant sources. Eliminating the need to rely solely on traditional search engines. This development, claimed OpenAI, combines the intuitive nature of a conversational AI interface with access to current information such as sports scores, news, and stock quotes. The search functionality is designed to be activated automatically based on user queries. Or users can manually initiate a search using the web search icon. Initially, access is available on the ChatGPT website and via desktop and mobile applications.
Google ad change could affect millions of small businesses
Google is updating its Local Services ads policy, impacting small businesses in Europe, the Middle East, Africa, and select regions of the U.S. and Canada. From 21 November, only businesses with a verified Google Business Profile can run these ads, aimed at preventing fraud. Unverified businesses or those with mismatched profile information will see their ads paused. Verification, while straightforward, requires time and includes steps like address verification and may involve background checks. This change may disrupt small businesses relying on these ads if they’re unaware or unverified, potentially affecting their online visibility.
Google To Sunset Call Ads; Migrating To Responsive Search Ads
Google Ads will phase out call ads next year. Migrating them to responsive search ads to introduce new features and simplify management. After the transition, businesses won’t be able to create new call-only ads, and all new ads will require a landing page. Existing call ads without a URL won’t automatically migrate. Call ads, currently designed to encourage direct calls by appearing only on call-capable devices, will become part of responsive search ads. Google Ads Liaison Ginny Marvin noted that a specific date is yet to be set, but the change is expected early next year, with advertisers notified in advance.
CMOs feel unprepared as duties pile up
Marketing leaders continue to take on more duties, including those related to generative artificial intelligence (AI). Still, only 27% feel their organizations are well-equipped to handle the broadening remit, according to new survey data from McKinsey. Top of the agenda for marketers is brand building, cited by 87% of respondents. But only 58% believe their companies are mature in this area. Similar gaps were prevalent for developing full-funnel marketing tactics, clarifying measures of success, ironing out budget allocation and defining creative strategy. Barriers to success include internal silos (cited by 36%). A lack of desired budgets for marketing activities (34%), insufficient in-house talent (32%) and incoherent strategic vision (32%). Failing to address these points of tension could mean that brands miss out on emerging opportunities.
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