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Is your performance marketing ready for AI?

While AI is now embedded in all major ad platforms, most brands lack the foundational setup, data quality, and strategic approach needed to actually benefit from these AI capabilities.  If you find you’re fighting against the technology that’s meant to help you, you’re not alone.  And the good news is, our team at Modo25 can help!

Free AI readiness audit

For a limited time, we’re offering a free AI readiness audit for your performance marketing set up.  No catch. Just a proper look at whether your Google Ads, Meta campaigns, or affiliates campaigns are actually set up to make the most of AI — or if they’re holding you back without you realising. We’re already doing this for our clients behind the scenes, but we’re opening it up now so more brands can get a sense of where they stand and what they need to fix.

What you’ll get:  From our free audit, you’ll get a clear picture of what’s working, what’s missing, and what to prioritise next. For some, it’s a quick win. For others, it’s a longer journey, but knowing is the first step.

How to get your free audit: Simply email us at agency@modo25.com to set up your free audit or complete the form at the bottom of the page.

The AI readiness gap

Lots of marketers want to embrace AI. But research from the likes of Deloitte and BCG shows the reality is miles off:

  • Fewer than half of marketers say they’ve got the right data or systems in place.

  • Just 15% are using AI properly across their media channels.

  • And a fair few are still stuck manually adjusting bids and budgets based on guesswork

Why your performance marketing set up needs an AI audit

AI relies on clean, consistent signals — and if those signals are off, so are your outcomes. You end up feeding the algorithm the wrong information, which means wasted spend, poor targeting, and missed opportunities. An audit helps uncover those hidden issues before they become costly mistakes.

It’s therefore important to get your data, processes, and team all pulling in the same direction to make AI work for you.

If any of these sound familiar, your setup might need a little help:

  • Your tracking is hit and miss, and you’re not 100% sure what’s being reported as a conversion.
  • Your product feed’s a mess (or you’ve never looked at it).
  • You’re still manually tweaking bids and budgets based on ‘gut feel.’
  • Your Google Ads or Meta campaigns feel like a black box.

Time for a proper look

The good news? AI readiness is really just about having the right foundations in place — and knowing where you stand.  Simply get in touch with our team to request your free AI readiness audit and we’ll help you figure out what’s working, what’s missing, and where you could be getting more from your performance marketing and AI.

Complete the form for a free AI readiness audit with our team
(or drop us an email at agency@modo25.com)


Tom Pickard - Modo25
Author
Tom Pickard
Tom Pickard - Modo25
Author
Tom Pickard
 

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