Instagram ad agency services we provide:
At Modo25, our paid social expertise is grounded in the same strategic, in-housing-first philosophy that defines our broader digital marketing services, offering inclusive support across creative, analytics, and campaign delivery.
We know that Instagram is more than just a platform, it’s a dynamic space where visual storytelling, precision targeting, and community touchpoints converge to drive results.
Here’s how we amplify your presence across Instagram:
Instagram content creation
We craft scroll‑stopping visuals and copy, whether static posts, Stories, Reels, or carousels, that reflect your brand personality and resonate with your audience. We ensure each creative piece is optimised for engagement and performance.
Instagram ads management
From campaign setup to ongoing optimisation, our paid social specialists manage budget pacing, audience targeting, creative testing, and bidding strategies to ensure your Instagram ads deliver measurable ROI, while keeping your in-house team empowered and informed.
Instagram remarketing
We reconnect with users who’ve interacted with your brand, whether they’ve visited your site, engaged with posts, or left items in their cart, through tailored remarketing ads that drive conversion lift and nurture purchase intent.
Instagram influencer marketing
Leveraging our influencer marketing expertise, we manage partnerships, from discovery to activation, with creators who align with your brand and audience. Instagram offers unparalleled reach through influencers; with 1 billion+ users and a thriving influencer ecosystem, it’s the perfect platform for strategic collaborations. We define goals, set budgets, negotiate partnerships, and optimise influencer campaigns to amplify reach and drive performance.
Why trust Modo25?
We bring a holistic and supported approach to Instagram advertising, combining creative excellence, paid social rigour, and data-driven optimisation with the ethos of empowering your team in-house
Types of Instagram Ads we can create for you:
At Modo25, we design and manage a full range of Instagram ad formats to make sure your brand stands out and connects with the right audience at every stage of their journey.
Photo ads
Single-image ads that showcase your brand in a clean, visual format. Perfect for highlighting products, services, or campaigns with strong, eye-catching creative.
Video ads
Engaging video content placed in feed or Stories, designed to capture attention and drive higher engagement. Ideal for storytelling, demos, and product launches.
Carousel ads
Swipeable ads that feature multiple images or videos in one unit. Great for showcasing product ranges, highlighting different features, or telling a visual story step by step.
Story ads
Full-screen, vertical ads that appear seamlessly within Instagram Stories. These are immersive, short-lived, and highly engaging. Ideal for promotions or time-sensitive campaigns.
Collection ads
A combination of video and product imagery, giving users a shop-window experience directly in Instagram. They allow people to browse and purchase products without leaving the app.
Explore ads
Ads placed in the Instagram Explore tab, reaching users actively looking for new content. A powerful way to connect with audiences beyond your existing followers.
Shopping ads
Shoppable posts and ads that let users tap and buy products directly within Instagram. Perfect for eCommerce brands wanting to shorten the path from discovery to purchase.
Reels ads
Ads integrated into Instagram Reels, blending seamlessly with trending short-form video content. These are ideal for tapping into a high-engagement, entertainment-first audience.
Our approach to Instagram Ads management
At Modo25, we believe that successful Instagram advertising goes beyond running campaigns, it’s about creating a tailored, data-driven strategy that aligns with your wider business goals.
Our approach is collaborative, transparent, and designed to empower your team while delivering measurable results.
Consultation
We begin by understanding your business objectives, both for Instagram ads and within your overall marketing strategy. This ensures that every campaign is aligned with your wider growth goals.
Initial audit
Our team conducts a full audit of your Instagram activity alongside supporting channels to assess what’s working, identify gaps, and uncover opportunities for improvement.
Market research
We analyse audience data, competitor activity, and market trends to build a clear picture of your target demographics. This allows us to craft a bespoke Instagram ad strategy tailored specifically to your brand.
Content creation
Our creative team designs and produces ad content, from imagery and video to compelling copy, that resonates with your audience and reflects your brand identity, all tailored to drive engagement and conversions.
Monitoring & reporting
We provide regular reporting with clear insights into performance against agreed KPIs. Using Instagram’s analytics alongside our own reporting tools, we make sure you always know the value of your investment.
Optimisation
Campaigns are continually refined through A/B testing, trend analysis, and audience insights, ensuring your ads stay effective in an evolving digital landscape.
Customer journey
We look beyond Instagram alone, finding opportunities to integrate campaigns across other marketing channels. This holistic approach helps nurture your audience, build loyalty, and strengthen your overall brand presence.
Why choose Modo25 as your Instagram Ads Agency?
Choosing the right agency for Instagram advertising is about more than campaign management, it’s about finding a partner who understands your business, your audience, and your long-term goals. At Modo25, we combine paid social expertise with a transparent, in-housing-first approach that empowers you to take control of your digital marketing.
Accreditations & expertise
We’re a Meta Business Partner, giving us direct access to the latest Instagram advertising tools, insights, and training. This accreditation means your campaigns benefit from industry best practices and early access to new ad formats.
Industry experience
Our team has delivered Instagram campaigns for a wide variety of sectors including retail, fashion, travel, finance, and B2B services. We work with businesses of all sizes, from ambitious start-ups to global enterprises, managing budgets ranging from lean, performance-focused spends to multi-channel strategies at scale.
Proven results
We’ve helped clients grow revenue, lower cost per acquisition, and strengthen brand visibility through Instagram.
What makes us different?
Dedicated account manager – direct contact with a paid social expert who understands your brand.
In-house creative team – from copy to design, our team creates content that engages and converts.
Transparent reporting – clear, jargon-free updates so you always know where your budget is going.
Cross-channel strategy – we integrate Instagram into your wider digital marketing mix to maximise ROI.
Flexible partnership model – whether you want full-service support or in-housing consultancy, we adapt to suit your needs.
Benefits of Instagram advertising
nstagram, powered by Meta’s advanced advertising platform, offers businesses a unique opportunity to connect with audiences in a visually engaging and data-driven way. Here are some of the key benefits:
Increase brand awareness
Reach new audiences with creative formats that stand out in feed, Stories, and Reels.
Highly relevant audience targeting
Use Meta’s powerful data to deliver ads based on demographics, interests, and behaviours.
Custom call-to-actions
Drive the outcomes that matter most to your business, from website visits to app downloads and purchases.
Leverage higher engagement rates
Benefit from Instagram’s visually led, mobile-first environment where users interact more actively with branded content.
Effective tracking with Instagram Insights
Monitor performance in real time to refine campaigns and maximise ROI.
Boost product and service sales
Use shoppable posts and direct conversion campaigns to shorten the path from discovery to purchase.
Easily retarget engaged users
Reconnect with people who have already shown interest through remarketing campaigns delivered seamlessly via Meta’s platform.
Instagram ads training
Our bespoke Instagram Ads training is designed to give your marketers the knowledge and confidence to plan, build, and optimise campaigns effectively. Delivered by our paid social specialists, the training covers everything from audience targeting and creative best practice to campaign setup, optimisation, and reporting.
Whether you’re completely new to Instagram advertising or looking to upskill your team, we’ll tailor the sessions to your business goals so you can manage activity confidently in-house.