Facebook ad agency services we provide:
At Modo25, our Facebook ad agency services are designed to cover every stage of the customer journey.
Creative content creation
We produce eye-catching, high-converting creative content that stops the scroll and drives action. From compelling visuals to persuasive copy, our in-house team crafts Facebook ads designed to resonate with your target audience and deliver measurable results.
Facebook Pixel tracking
Proper tracking is key to campaign success. We set up and manage Facebook Pixel to capture valuable data about user interactions, enabling precise targeting, performance analysis, and ongoing optimisation to boost ROI.
Facebook remarketing
Bring interested users back to your brand with powerful remarketing strategies. We re-engage people who’ve already shown interest, whether they visited your site, added products to their cart, or watched a video. Helping you turn consideration into conversion.
Facebook Messenger Ads
We use Facebook Messenger ads to open direct, one-to-one conversations with potential customers. It’s a highly engaging and personal way to build relationships, answer questions in real time, and drive quicker purchasing decisions.
Types of Facebook Ads we can create for you:
Dynamic product ads
Perfect for ecommerce brands, dynamic product ads automatically promote relevant products to users based on their browsing behaviour. We set up and manage these ads to show the right product to the right person at the right time, maximising conversions with minimal effort.
Collection ads
Collection ads offer a seamless mobile shopping experience by combining a primary video or image with a selection of products underneath. We design these ads to inspire discovery and drive action, making it easy for users to browse and buy directly from their Facebook feed.
Carousel ads
With carousel ads, we showcase multiple images or videos within a single ad unit. Ideal for telling a story, highlighting product features, or displaying a product range, these ads drive engagement and allow users to interact with your brand more meaningfully.
Boosted posts
Boosted posts are a simple yet effective way to extend the reach of your organic content. We help amplify your top-performing posts, getting them in front of new audiences to increase visibility, engagement, and traffic to your website or page.
Video ads
Video ads are one of the most powerful tools on Facebook. Whether it’s a short, snappy promo or a longer brand story, we create video content that captures attention, communicates your message clearly, and drives users to take action.
Lead ads
We use Facebook lead ads to make it easy for users to share their contact details without leaving the platform. Whether you’re collecting newsletter signups, demo requests, or event registrations, lead ads are a streamlined, conversion-focused tool for growing your database.
Our approach to Facebook Ads management
At Modo25, we take a strategic, data-led approach to Facebook advertising that’s tailored to your business objectives and built for sustainable performance. Our experienced paid social team works as an extension of your business, combining insight, creativity, and optimisation to drive real results, not just clicks.
1. Initial discovery call
We start by getting to know your business, goals, and audience. Whether you’re looking to increase online sales, drive leads, or boost brand awareness, we make sure we understand the bigger picture. So we can align your Facebook ads with your broader marketing strategy.
2. Comprehensive audit
Before launching any campaigns, we conduct a detailed audit of your current Facebook Ads account, alongside any other relevant marketing activity. This helps us identify opportunities, uncover gaps, and understand what’s already working (or not).
3. Market research & strategy development
Using market research and audience insights, we pinpoint your key demographics and develop a custom strategy tailored to your brand. From understanding behaviours and interests to competitor activity, we build campaigns designed to reach and resonate with the people who matter most.
4. Content & creative creation
Our in-house creative team produces high-impact ads that capture attention and drive engagement. From scroll-stopping visuals and videos to conversion-focused ad copy, we design every asset around your goals and audience preferences.
5. Monitoring & transparent reporting
We closely monitor all campaigns and provide you with clear, regular reports. You’ll always know how your Facebook ads are performing against agreed KPIs—giving you full visibility and peace of mind.
6. Continuous optimisation
Digital trends and audience behaviours shift constantly, so we never “set and forget.” We proactively test, tweak, and optimise your campaigns to improve performance over time. Whether it’s adjusting targeting, creative, or bidding strategies.
Why choose Modo25 as your Facebook Ads Agency?
Choosing the right Facebook Ads partner can make all the difference and at Modo25, we bring more than just technical know-how to the table. We’re a data-led, strategy-first agency with hands-on experience across a wide range of industries and campaign budgets. Whether you’re a scaling ecommerce brand, a B2B service provider, or a global enterprise, we tailor our approach to meet your specific goals.
Official Facebook Marketing Partner
Modo25 is proud to be a recognised Facebook Marketing Partner, a status that reflects our proven expertise and strong track record in delivering results across Meta’s ad platforms. As partners, we have access to advanced tools, beta features, and direct support from Meta, giving your campaigns a competitive edge.
Industry and budget flexibility
We’ve managed campaigns for a broad mix of sectors including retail, travel, fashion, automotive, tech, and finance, working with both B2C and B2B brands. From agile startups with modest budgets to large-scale enterprise accounts managing six-figure monthly spend, we adapt our strategy to deliver impact at every level.
What sets us apart:
Dedicated account managers
You’ll work with a single point of contact who knows your business inside out, ensuring seamless communication and campaign continuity.
In-house creative team
All ad visuals and copy are crafted by our experienced in-house team, meaning faster turnaround times and campaigns that stay on brand and on strategy.
Transparent approach
No smoke and mirrors just clear, honest reporting and open communication. You’ll always know how your ads are performing and where your budget is going.
Cross-channel strategy
We don’t work in silos. As part of a wider performance marketing agency, we integrate Facebook advertising into your overall digital strategy—aligning efforts across Google Ads, SEO, affiliate, email, and beyond.
Proactive optimisation
We don’t wait for results to plateau. Our team continually monitors and refines campaigns to respond to trends, improve ROI, and keep performance on track.
Benefits of Facebook advertising
Facebook (Meta) advertising offers one of the most powerful and cost-effective ways to reach and engage your target audience. Whether you’re aiming to build brand recognition or drive direct sales, here are some of the key benefits:
Increase brand awareness
Reach millions of users across Facebook and Instagram to grow visibility and recognition for your business.
Highly relevant audience targeting
Use Meta’s advanced targeting tools to reach people based on location, age, interests, behaviours, and more.
Custom call-to-actions
Tailor your ads with specific CTAs like “Shop Now,” “Sign Up,” or “Send Message” to guide users toward the actions you want them to take.
Effective conversion tracking with Facebook Pixel
Track user behaviour, measure conversions, and gain insights into how your ads are driving results with Facebook Pixel integration.
Drive sales of products and services
From ecommerce to lead generation, Facebook ads are built to deliver measurable results and drive real business growth.
Easily retarget existing customers
Re-engage users who have visited your site or interacted with your content using Facebook’s powerful remarketing tools.
Mobile-optimised Ad formats
Access a wide range of engaging, mobile-friendly ad types designed to perform seamlessly across devices.
Scalable for all budgets
Whether you’re working with £500 or £50,000 a month, Facebook ads can be scaled to suit your budget and goals.
Facebook ads training
At Modo25, we don’t just manage campaigns, we empower your team with the knowledge to run them confidently. Our bespoke Facebook Ads training is tailored to your in-house team’s experience level and business objectives.
Whether you’re completely new to Meta advertising or looking to upskill your marketing team, we provide practical, hands-on training covering everything from campaign setup and audience targeting to optimisation and reporting. Delivered by our expert paid social specialists, this training gives your team the tools and confidence to manage Facebook ads effectively in-house, with ongoing support available if needed.