Meta agency services we provide:
At Modo25 we offer a range of services to help boost your Meta ads and get the best out of your budget.
We leverage Meta’s advanced targeting capabilities to reach your ideal audience based on demographics, interests, and behaviours.
Facebook advertising
Utilise precision targeting and sponsored ads on Facebook to reach highly specific audiences, improving engagement rates and lowering your CPA. We create tailored campaigns designed to maximise conversions and align with your overall business goals.
Instagram advertising
Capitalise on Instagram’s visual appeal through engaging ad formats like Stories, Reels, and sponsored posts. Our creative strategies ensure your ads resonate visually and emotionally with your target audience, driving higher ROI.
Audience Expansion
Grow your reach beyond existing audiences by using lookalike audiences and advanced targeting tools. We identify and target new potential customers who mirror your best-performing segments, ensuring scalable campaign performance.
Remarketing
Boost conversion rates through carefully optimised remarketing strategies across Meta platforms. Our tailored remarketing ads strategically reconnect with website visitors or previous customers, driving increased engagement and reducing your cost-per-acquisition.
Cross-Channel Campaigns
Enhance campaign effectiveness by integrating Meta ads seamlessly with other digital channels like Google Ads, TikTok, or email marketing. Our coordinated approach ensures consistency in messaging and optimised touchpoints, improving overall customer journeys and campaign ROI.
Shopping feed management
Maximise the visibility and sales potential of your products with expertly managed shopping feeds. Our specialists ensure your product listings are optimised for high performance on Meta’s platforms, driving more relevant traffic and improving conversion rates.
Brand awareness
Build strong brand recognition through targeted Meta campaigns designed specifically to amplify your visibility and credibility. We strategically place your brand in front of relevant audiences, using compelling ad creatives to enhance recognition and loyalty.
Lead Generation
Generate high-quality leads using Meta’s advanced lead-gen tools and sponsored ads. Our tailored campaigns are designed to capture valuable audience information directly from engaging ad formats, significantly reducing your CPA and accelerating your sales pipeline.
Our approach to Meta management
At Modo25, we combine expert strategic insight with a collaborative approach to deliver highly effective Meta campaigns tailored to your specific objectives.
We follow a structured methodology, but what truly sets us apart is our transparent, data-driven approach underpinned by our proprietary platform, ASK BOSCO®, providing unique visibility into campaign performance and predictive insights.
Set-up and audience targeting
We start by clearly defining your target audience, segmenting users based on detailed demographics, interests, and online behaviours. By mapping out precise customer journeys, we refine touchpoints to ensure each interaction drives engagement and conversion.
Creative development
Our experienced creative team can support you in crafting visually compelling and high-performing ad assets tailored for Facebook, Instagram, and the broader Meta ecosystem. From attention-grabbing visuals to impactful messaging, we ensure your creatives resonate deeply with your audience.
Monitoring and reporting
We provide transparent, regular reporting aligned to your key performance indicators (KPIs). Using our ASK BOSCO® analytics platform, you’ll receive clear insights into campaign effectiveness, budget allocation, CPA, and ROI, ensuring you’re always informed about the progress and results of your campaigns.
Continuous optimisation
Digital trends evolve rapidly…so do we. Our specialists proactively analyse campaign data to recommend real-time improvements and adjustments. This ongoing optimisation ensures your Meta ads consistently remain efficient, relevant, and impactful in driving sustainable results.
We’re a Meta Business Partner
As an official Meta Business Partner, Modo25 is recognised for our proven expertise in delivering high-performing Meta advertising campaigns.
This accreditation places us among a select group of agencies that meet Meta’s highest standards for campaign excellence, technical proficiency, and client success.
Being a Meta Business Partner gives us direct access to exclusive tools, platform insights, and priority support. Meaning we can stay ahead of the curve with early access to beta features and in-depth training. For you, that translates into more informed strategy, faster issue resolution, and campaigns that are always at the cutting edge of Meta’s evolving ecosystem.
Benefits of Meta advertising
Meta’s powerful ad platform offers unmatched opportunities to connect with your ideal audience at every stage of the customer journey.
Here are just a few of the key benefits:
Advanced audience targeting
Reach new and existing customers using detailed targeting based on interests, demographics, location, behaviour, and even device usage.
Precision and control
Fine-tune who sees your ads with granular targeting options and real-time control over budgets, placements, and delivery.
Diverse creative formats
Engage your audience through a wide range of ad formats including video, single image, carousel, Stories, and Reels. These formats are perfect for different goals and stages of the funnel.
Multi-channel reach
Advertise seamlessly across Facebook, Instagram, Messenger, and the Meta Audience Network, ensuring consistent brand presence across all key touchpoints.
Cost-effective campaigns
Whether your goal is brand awareness or lead generation, Meta advertising offers flexible budgets and efficient CPA, making it accessible and effective for businesses of all sizes.
Detailed performance tracking
Access in-depth analytics and reporting tools to monitor ad performance, track conversions, and optimise campaigns for better ROI.
Retargeting capabilities
Reconnect with users who’ve shown interest in your brand by serving tailored ads that help move them down the funnel toward conversion.
Scalable for growth
Start small and scale as you see success, Meta’s platform supports campaigns that grow with your business.
Meta training
At Modo25, we don’t just run your campaigns, we empower your team to do the same. Our bespoke Meta training sessions are designed to upskill your in-house marketing team, giving them the knowledge and confidence to manage Meta advertising effectively.
Whether you’re completely new to Meta ads or looking to enhance existing skills, our tailored training covers everything from campaign setup and audience targeting to creative best practices, optimisation strategies, and performance analysis.
Delivered by our paid social experts, our training is practical, hands-on, and customised to your business goals. This ensures your team can run smarter, more efficient campaigns in-house.