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Great Rail Journeys is a leading provider of rail and river holidays across the globe. When the business set out to consolidate its two websites, Modo25 provided strategic support for the website migration, including SEO, CRO, and A/B testing. This comprehensive approach delivered significant gains for the business.
Great Rail Journeys wanted to unify their two core websites into a single, seamless experience without compromising SEO performance. The Modo25 team implemented a comprehensive strategy that combined SEO expertise, CRO enhancements, and a rigorous A/B testing programme. This resulted in delivering measurable improvements in website sessions, revenue, and keyword rankings.
– Conducted a detailed audit of both websites’ performance.
– Carried out keyword gap analysis using SEMrush.
– Developed and executed an A/B testing programme to enhance core conversion metrics.
– Redesigned the website to appeal to a broader audience and improve usability.
– Planned and implemented a website migration ahead of the peak travel season and delivered SEO migration checks before, during, and after the migration.
Modo25 consolidated 2 underperforming sites into 1 user-focused platform, driving a 146% YOY rise in sessions and 37% YOY revenue growth in 30 days. 2 months post-migration, revenue rose 38% YOY, with a 16% uplift in organic clicks/impressions, 11% YOY increase in ranking keywords (57,423), 0.9-point improvement in keyword position, and growth in top-ranking terms.
