Client Role – Associate Director of Performance Marketing

We are seeking a highly motivated, experienced Associate Director of Performance Marketing to join our clients in-house marketing team based in Newcastle. This role will see you responsible for the success of our clients digital marketing campaigns. This role will suit a strategic digital marketeer that has experience executing strategic multichannel campaigns whilst leading a team of marketing professionals to achieve outstanding results with a real technical understanding and commercial approach. This is a critical role in our clients growth, you will have the opportunity to shape our clients marketing efforts and drive the growth of the brand with a strong focus on lead generation.

Responsibilities:

Digital Strategy and Campaign Execution

• Take overall responsibility for the development and implementation of comprehensive digital marketing strategies that align with overall business objectives.
• Manage multichannel marketing campaigns across various platforms, such as Paid Media (PPC and Paid Social), SEO, Digital PR, Affiliates, and more.
• Monitor campaign performance and optimise strategies to maximise ROI and achieve key performance indicators (KPIs).

Team Leadership and Management

• Provide guidance, coaching, and support to team members to guide their professional growth and success.
• Set clear goals and objectives for the team, monitor progress, and conduct regular performance evaluations. Guide a team culture that encourages creativity and continuous improvement.

Lead Generation Agency Management

• Collaborate with the lead generation agency
• Collaborate with external marketing agency

Data Analysis and Reporting

• Utilise data-driven insights to measure campaign performance, identify areas for improvement, and make data-backed decisions to optimise marketing efforts.
• Prepare regular reports on campaign performance, key metrics, and other relevant marketing insights to present to various stakeholders.

Requirements:

• Minimum of 6-7 years of experience in performance marketing, with a track record of developing and executing successful multichannel marketing campaigns.
• Demonstrated experience in growing and managing a marketing team, fostering a collaborative work environment, and achieving team objectives.
• Extensive experience working with lead generation agencies, ensuring effective collaboration, and holding them accountable for performance.
• Strong analytical skills, with the ability to interpret data and translate it into actionable marketing strategies.
• Proficiency in using various marketing analytics tools such as Google, Bing  etc
• Excellent communication and presentation skills, with the ability to communicate campaign performance and marketing insights to stakeholders and senior management team.
• A passion for staying up to date with the latest marketing trends, tools, and industry best practices.
• The ability to adapt quickly to changing market dynamics and business needs.

If you are a results-driven marketing leader with a proven track record in performance marketing, team management, and agency collaboration, we invite you to apply for this exciting opportunity to shape our marketing efforts and drive our brand’s growth.