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Client Role – Digital Marketing Executive – PPC

Department:
Paid Media
Deadline:
21/11/22
Salary:
Upto £28k
Date Posted: 19/10/22

We are looking for a Digital Marketing Executive (PPC) to join our clients Digital Marketing Team at either our Head Office in York(YO26) or in our Leeds City Centre office (LS1).

This is a full-time permanent role in which the ideal candidate will be responsible for driving customer acquisition and customer retention across the marketing mix for our successful family owned and run retail business.  Hybrid working offered (1 day per week) and flexible start and end times.

Our client is in the final stages of moving their digital advertising from agency based to entirely being inhouse, having already transitioned the PPC, Paid Social and Affiliate activity to our inhouse digital marketing team. This role will not only be fundamental in completing this transition but, will also provide the opportunity to take ownership and manage an exciting portfolio of accounts, utilising the latest cutting-edge marketing technologies.

The ideal candidate will be responsible for over £2m of digital marketing budget, however with ambitious plans to more than quadruple turnover in the next 5 years we envisage this budget growing very quickly.

The ideal candidate will be ambitious individual and have at least 1 years’ hands-on experience running PPC & Paid Search campaigns (ideally in the retail/fashion sectors) and managing budget exceeding £2m p/a. The role has great potential for personal career growth as the department grows and would suit an ambitious person with the willingness and aptitude to expand their knowledge across the wider marketing mix.

Main duties of our Digital Marketing Executive (PPC)

  • PPC campaign management across the clients brands across UK and international territories – maintain GAds campaigns, keyword research, campaign set up with daily monitoring, efficiency, and conversion focus
  • Optimising of shopping, Pmax keyword and video (YouTube) based campaign types
  • Management of Paid Social Media advertising campaigns (UK & international) – including campaign creation and optimisation, retargeting and asset optimisation
  • Management and optimisation of Affiliate campaigns in the UK and internationally
  • Reporting to the Digital Marketing Manager. You will liaise with and help develop the wider paid media strategy
  • Have a proactive test and learn philosophy
  • Experience of optimising campaigns to keen business KPIs
  • Experience implementing the latest optimisation technologies and techniques to optimise channel performance
  • Reporting of campaign/channel performance to senior stakeholders on a weekly/adhoc basis
  • Briefing requirements for online advertising assets with product and seasonal updates in line with best practices
  • Monitor and report on online activity and recommend changes to the paid activity
  • Identify new and innovative ways to market to new customer groups, identifying new customer recruitment/customer acquisition opportunities. Investment for new ideas is actively encouraged and significant funds are available to support this. Ideas are the constraint not the investment

Requirements to be our Digital Marketing Executive PPC

  • A strong working knowledge of paid search specifically GAds, Shopping, Microsoft Advertising & YouTube
  • Minimum of 1 years’ experience working in digital marketing (Agency or client-side)
  • Google Ads certification is a must and Google Analytics certification is ideal, but not essential
  • A working knowledge of the full Google marketing suite including Gads and Google Analytics (UA/GA4) is essential. Experience of other Google platforms such as SA360, DV360, CM360 would be desirable, but is not essential as training will be provided
  • A solid working knowledge of paid social media platforms (Facebook, Twitter & Pinterest) would also be highly desirable
  • A good working knowledge of the major analytics programs – specifically Google Analytics
  • Excellent time management skills and highly organised
  • Be open minded, adaptable, intelligent, and open to change
  • Display a ‘can do’ attitude and be willing to help the wider marketing teams
  • Be proactive and be constantly learning new technologies and marketing methodologies.
  • Strong stakeholder management skills
  • Willingness to share knowledge and expertise with the wider marketing team
  • Display personality and humour, with a professional and positive attitude
  • High level of attention to detail
  • Advanced MS Office skills

 

Back to Vacancies
Benefits:
  • Generous Staff Discount
  • Free Onsite Parking
  • Hybrid working (1 day per week) and Flexible working
  • Discretionary bonus
  • Holiday Entitlement (Increases with service)
  • Company Contribution Pension
  • Access to RetailTRUST (Wellbeing & Financial Support)
  • Access to the clients employee-led grant application and charitable giving scheme
  • Access to learning & development
Apply Below
Application Form



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