Client Role – Retention Co-ordinator

We’re on the lookout for a talented Retention Co-ordinator to join our clients driven fast paced internal marketing team.

Our client is a power tools, garden and garage equipment retailer that provides great brands, great value with a range of own label equipment on the internet. Their continued success comes from us listening to their customers and delivering products and services at the right price.

The team environment is fast paced, ever evolving and full of excitement. Our client continues to expand and become the number one independent power tools and garage equipment retailer in the UK.

This is an excellent opportunity to join a very successful and progressive eCommerce team that thrives on challenges while working together in a friendly and supportive environment. Reporting into and supporting the eCommerce Manager the successful applicant will increase the engagement levels of the eCRM programme across triggered, personalised and segmented campaigns to help deliver retention and reactivation strategies.

Key Responsibilities:

• Responsible for the end to end production of emails working with the Product and Creative team
• Provide data and creative briefs including landing page briefs
• Analyse and report on email performance with recommendations for improvements
• Develop campaign tests including subject line, product, design, messaging and promotion to optimise performance
• Utilise other data sources to improve email engagement including customer reviews
• Working with eCommerce provider, creative and CS teams, regularly review transactional emails
• Responsible for setting up and reporting on email customer segmentation.
• Set -up and manage and share the eCRM planner
• Review competitor emails and keep abreast of industry developments
• Identify and raise any data issues as they occur
• Work alongside the Compliance Officer to ensure all data collected is compliant
  with data processing laws

Key skills:

• Fast learner
• Ability to challenge
• Proficient in excel
• Good written skills
• Team player
• Able to work in fast paced environment
• Problem solving skills
• Attention to detail

Desirable Experience:

• Graduate with both analytical ability and creative interest
• Understanding of CRM although training will be given
• Able to interpret Google Analytics/dashboards.