Client Role – Senior Paid Media Manager

We’re hiring a  Senior Paid Media Manager who will be responsible for leading a team of Search and Social Media specialists in creating, implementing and managing effective PPC and Paid Social strategies and campaigns for a range of local, national and international clients.

This is a great opportunity for an experienced Paid Media manager who can take a clear strategic approach to creating campaigns that drive results to help our clients achieve their targets and goals.

The ideal candidate will have a passion for technology and modern marketing techniques, will possess strong analytical skills and technical skills, and will be able to adapt quickly and comfortably working within an agile, fast-paced and growing organisation.

Responsibilities:

• Creating targeted campaigns including keyword research, copy writing, segmentation etc.
• Managing PPC campaigns across Google and Bing.
• Managing Facebook, Instagram, LinkedIn, Twitter, TikTok and wider Paid Social Channel.
• Managing and monitoring spend to ensure it is in line with the assigned budget.
• Suggesting, developing and improving campaigns across multiple channels.
• Campaign optimisation against client KPIs.
• Providing analytics, insights, and performance updates.
• Maintaining and understanding conversion funnels through tracking platforms such as Google Tag Manager and Google Analytics.
• Contribution to detailed audits for assigned new clients.
• Working with relevant internal and external stakeholders to create copy and other creative content.
• Campaign reporting on a daily, weekly and monthly basis depending on client requirements.
• Working closely with the wider team in creating project plans for each client.
• Keeping abreast of PPC and SEM trends.
• Supporting with New Business Development

Preferred Qualifications:

• Education:  A Bachelor’s degree is preferred, or equivalent experience.
• At least 3 years of PPC and Paid Social experience. A background in business-to-business marketing is preferred.
• Experience of strategy creation for different clients is desirable.
• Experience with project management tools.
• Excellent creative written and verbal communication skills.
• Great analytical & research skills.
• Strong organisational and time management skills.
• Able to grasp client needs and consider practical solutions.

Essential experience required in the following platforms:

• Google AdWords.
• Google Analytics.
• Google Tag Manager.
• Google Shopping.
• YouTube advertising.
• Facebook Business Manager
• LinkedIn Campaign Manager