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Client Side – Head of Marketing

Department:
Marketing
Salary:
£40-£45k
Date Posted:

Managing both an internal team and a leading digital agency, you will be responsible in delivering the marketing strategy for the business, identifying areas and implementing performance improvements to exceed business KPIs and lead a higher performing team.  You will report to the board of Director’s of the business and be responsible for the performance of the department.:

  • Plan and execute a marketing strategy for the organisation and for new and existing products or services
  • Oversee the implementation of the marketing strategy
  • Develop a brand strategy
  • Set and administer an annual marketing budget
  • Create and manage a calendar of events such as webinars, conferences and thought leadership contributions
  • Guide the day-to-day activities of the marketing team and marketing manager
  • Continually review changes to the market, consumer trends and the activities of competitors, adjusting the marketing plan if necessary
  • Provide tools and materials to enable the sales team to function effectively
  • Manage and refine the organisation’s social media presence
  • Manage and measure marketing campaign costs
  • Report on the effectiveness of marketing campaigns using pre-determined KPIs
  • Utilise data for marketing campaigns, interrogating the organisation’s databases and external data
  • Identify new business opportunities
  • Conduct market research studies
  • Negotiate with media agencies and secure agreements on the production of promotional materials

We are looking for:

  • A talented individual looking to be part of a fast growing business.
  • Working with the executive team to set the marketing strategy for the business.
  • Hiring and managing the performance of a more junior marketing team that can also include PR and creative staff.
  • Researching and analysing market trends and competitors.
  • Overseeing and delivering high performing digital marketing campaigns
  • Tracking effectiveness of marketing campaigns and change management to optimise performance
  • Negotiating and liaising with third-party marketing agencies.
  • Experience in HubSpot
  • CIM qualification

 

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Benefits:
  • Competitive salary and flexible benefits package
  • Flexible working
  • 25 days holiday plus bank holidays
  • Supportive and fun team environment
  • Contribution based pension scheme
  • An environment to develop and grow
Apply Below
Application Form



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