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A warm welcome to some new faces at Modo25 HQ!

It’s been a busy year so far here at Modo25, and we’re thrilled to welcome a talented bunch of new starters to our team.


Ioana Dobos, Charlie White, and Abbie Hooton have joined our ever-growing team, bringing a wealth of expertise and innovation to further expand our capabilities as an agency.


Ioana rejoins Modo25 as a performance marketing manager specialising in affiliates management after working at the agency back in 2021. Prior to her return (we’re thrilled to have her back!), she worked at AWIN as an affiliate manager, and we’re sure her extensive knowledge and experience will contribute significantly to our affiliate marketing strategies, ensuring continued growth and success for all our clients.

She says: “I’m excited to be welcomed back to the Modo25 team. Everyone at the agency is super talented and I missed it when I left. I’m looking forward to getting stuck back into client work and building up the affiliate offering.”


Charlie White joins us as a junior data analyst, leveraging his prior role as a data associate at Merkle/Dentsu. As part of his role, he will be responsible for cleaning and manipulating data from various digital platforms and channels, maintaining, and enhancing our cutting-edge AI-reporting platform – ASK BOSCO®.

He says: “I’m looking forward to working with the team at Modo25 and becoming embedded in the data team.”


Finally, we’re excited to welcome Abbie Hooton as a junior paid media marketing executive – Abbie will be responsible for supporting the paid search, paid social, and affiliate marketing efforts. She previously studied Mathematics and Statistics at the University of Nottingham.

She says: “The team are a talented bunch dedicated to delivering the best work for clients and the agency is going through an exceptional growth period.”


Our chief operations officer, Abi Liddle, says: “We are thrilled to welcome Ioana, Charlie, and Abbie to Modo25. Their individual expertise, knowledge, and passion for digital marketing align perfectly with the agency’s core values. With their unique skill sets, we are confident they will contribute significantly to our client’s success and further strengthen our position as a leading player in the industry. The growth of the Modo25 team signifies the agency’s commitment to delivering exceptional digital marketing services and driving measurable results for clients.”


Modo25 has been recognised as one of the Best Marketing & Media Agencies to Work for in the UK – ranking at number 7. We’ve also been officially named an “Outstanding Company to Work for” – find out more here!


We’re currently hiring for some more roles at Modo25 and ASK BOSCO®, so if you’re looking for a change and want to work with a team of talented and ambitious individuals, check out our latest roles here, or drop us an email at

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