In this week’s digital news, Google Ads have updated the size of your data segment requirement from 1,000 active visitors in a 30-day period to 100 active visitors in the same period. Google’s AI Overviews now dominate search results by summarising web content, reducing the need to click through.
Gemini goes beyond content creation. Here’s how to use Google’s AI to power on-page SEO, local strategy, audits, and data analysis. The data is not yet live in the Performance reports, but it’s coming and like AI Overviews, you won’t be able to break it out from other Google surfaces.
Using AI can now tell you how real-time sentiment can shape smarter, faster strategy. Data is essential for making business decisions. But communications can sometimes lag other departments in integrating data into their work and demonstrating to leadership how it converts to impact.
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Google ads lowers customer lists to 100 visitors for targeting search campaigns
Between June and November 2024, Google Ads quietly reduced the customer list size requirement for the Search Network from 1,000 to 100 active users over 30 days. This aligns it more closely with Meta’s policies. Although the documentation was updated, the interface still showed the old threshold, causing confusion. The new rules apply differently across networks, with Display and customer lists requiring only 100 users, while others still need 1,000.
Read more here.
Google is burying the web alive
There has been significant push back over Google’s latest announcements around AI search. Google’s AI Overviews now dominate search results by summarising web content, reducing the need to click through. Its newer “AI Mode” goes further, replacing traditional search entirely with a chatbot-like interface that breaks down queries and generates rich answers without heavily promoting external links. While user friendly, this shift demotes the web content it relies on, threatening the ecosystem that fuels it. In its drive to lead AI, Google appears willing to sacrifice the open web it once supported.
Read more here.
How to use Google Gemini for better SEO
Google Gemini is an advanced, deeply integrated AI model that can help you reshape how you approach content creation, technical audits, reporting, and beyond. Gemini is built into Google Search and Google Workspace (including Docs and Sheets). It reflects Google’s evolving approach to understanding, ranking, and displaying information, especially in an AI-dominated search landscape. As zero-click searches become more common and traditional blue links get pushed further down the page, Gemini offers a powerful opportunity: real-time guidance from within the ecosystem you’re optimising for.
Read more here.
Google Search Console to show AI Mode performance but you won’t be able to break it out
Google has confirmed that you will be able to see AI Mode performance data in the Search Console performance reports but you won’t be able to break out that data individually to see how AI Mode is performing compared to web search or other Google surfaces.
Last week, Google rolled out AI Mode to all US searchers and when AI Mode launched in labs in March, Google told us then that since it was in Labs, it would not be reported in Search Console. Now that it is out of Labs, the data will come to Search Console.
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Using AI to catch emotional shifts before crisis hits
Today, a brand’s reputation can move as fast as a consumer can send a tweet. A single post or campaign misstep can spark a wave of sentiment, positive or negative. That quickly gains traction and becomes difficult to reverse “Emotion moves fast,” said Bianca Prade, CEO of BStrategies and a visiting scholar at George Washington University. She and her team have developed an AI approach specifically to monitor sentiment to help differentiate between “noise” and something “meaningful.”
Read more here.
How data drives value for comms teams
Data is essential for making business decisions. But communications can sometimes lag other departments in integrating data into their work and demonstrating to leadership how it converts to impact. Speaking at the PR Daily Conference, Stacey Jaffe, senior vice president of analytics at Ketchum, Lauren Hasse, vice president of analytics at Ketchum and Martha Miller, senior vice president at Ketchum. Addressed how data can bring stories to life and resonate with stakeholders.
Read more here.
For more information on any of these stories, or for support with your digital marketing. Get in touch with our team of digital specialists. If you’re looking for an improved results with your PMax campaigns using PPC or for long term SEO strategies. Send us an email to team@modo25.com
