In this week’s digital news, Google Ads is rolling out text guidelines for all advertisers globally in AI Max. Google has officially confirmed that a broad core algorithm update will begin rolling out in early March 2026.
Google’s WebMCP protocol lets AI agents execute structured actions on websites via browser APIs. Is this the next frontier of technical SEO? OpenAI has signed a deal with the US Department of War.
Google Ads is now fully rolling out text guidelines globally within AI Max, expanding beta access across Search and Performance Max campaigns with full language and vertical support. The campaign-level feature helps advertisers guide AI-generated text assets to ensure brand safety, consistency and business alignment when text customisation is enabled. Advertisers can exclude specific words and set messaging restrictions for greater control. Early adopters, including BYD, report improved performance while maintaining brand standards at scale.
Google has confirmed the imminent rollout of its March 2026 Core Update, a broad algorithmic shift designed to further refine how the search engine evaluates content quality across the global web. This update follows a rare pre-announcement on the Google Search Central blog, signaling its significant scope and a focus on weeding out low-value “AI-slop” that lacks original insight. This update will continue the trend of previous core updates by reinforcing emphasis on the E-E-A-T framework, particularly the “Experience” element, as the algorithm seeks to reward first-hand expertise and local relevance. Sites that have relied on mass-produced, thin content may face substantial volatility, while those providing deep, authoritative coverage of specific topics are expected to see a boost in visibility.
Google recently announced an early preview of WebMCP, a new protocol that defines how AI agents interact with websites. This new standard allows websites to move beyond fragile screen-scraping by exposing structured “tool contracts” directly to AI agents via browser APIs. By implementing WebMCP’s declarative and imperative APIs, developers can explicitly define site functions, such as booking processes or inventory checks, therefore enabling AI assistants to perform complex actions with unprecedented reliability and speed. This development is being hailed as the most significant shift in technical SEO since the introduction of structured data, as it necessitates a transition from traditional keyword optimisation to ensuring a website is “agent-ready” for a future of automated, machine-led interactions.
After Anthropic withdrew from a US Department of War agreement over safety concerns, OpenAI signed its own military deal, prompting backlash from ChatGPT users. Many are cancelling subscriptions, criticising the company’s ethics and moving to alternatives such as Claude. OpenAI says its agreement includes safeguards against mass surveillance and autonomous weapons, unlike the rejected deal. However, scepticism remains over broad “lawful purposes” wording, and Claude has since climbed to the top of the Apple App Store rankings.
WPP is launching a major restructure to become a simpler, lower-cost, AI-focused business. The London-based group will reorganise into 4 main divisions and regional markets. It is merging key ad agencies, including Ogilvy, VML, and AKQA, under a shared back office while keeping them separate. It is also reinvesting savings into AI and high-growth areas.
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Nano Banana 2, also known as Gemini 3.1 Flash Image, delivers results similar to Nano Banana Pro but with the speed of the non-pro Flash variant. The new image generator has more advanced world knowledge, which gives it the necessary information to render objects with greater fidelity and create more accurate infographics. Nano Banana 2 will replace both the standard and Pro variants of Nano Banana across the Gemini app, Search, AI Studio, Vertex AI, and Flow. Example images generated with the model are available in the article.
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