In this weeks digital news, Google Performance Max now shows which search terms are triggering ads, allowing negative keywords to be added directly from the Search Terms report. Facebook and Instagram owner reaches legal agreement with human rights campaigner in case that could set precedent for millions.
New analysis by BrightEdge finds that 82.5% of AI Overviews citations link to deep content pages on websites. Google has publicly committed to a December deadline to improve the search visibility of independent publishers via an X exchange.
Consumers are now more willing to engage with 3-minute-long videos on TikTok, as opposed to 30-second uploads. Nearly half of female entrepreneurs surveyed by Cherie Blair Foundation for Women do not have regular internet access.
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Google adds Search Terms visibility to Performance Max campaigns
Google is updating Performance Max campaigns to improve transparency. Advertisers can now view search terms in the standard report and add negative keywords directly, aligning with recent updates. This addresses long standing concerns over limited visibility and control, making Performance Max more appealing. The rollout is gradual, with some accounts yet to see the change.
Read more here.
Meta to stop targeting UK citizen with personalised ads after settling privacy case
Meta, owner of Facebook and Instagram, has agreed to stop targeting UK campaigner Tanya O’Carroll with personalised ads after settling a landmark privacy case. O’Carroll argued Meta breached UK data laws by refusing to stop using her data for targeted advertising. The UK’s data watchdog, the ICO, backed her, stating users have the right to object to such data use. The case could set a precedent for millions, with Meta now considering an ad-free, paid version of its platforms in the UK, similar to one already offered in the EU.
Read more here.
82% of Google AI Overviews citations come from deep pages: Report
New analysis by BrightEdge finds that 82.5% of AI Overviews citations link to deep content pages on websites (pages that are two or more clicks away from the home page), whilst only 0.5% link to homepages. They also found that 86% of citations appeared for only one keyword. This shows the need to refresh and maintain all deep pages on the site and not just the home page and main service or product pages (that accounted for 17% of citations). But also great visibility potential, with the median search volume for keywords triggering citations exceeding 15,000 monthly searches.
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Google provides timeline to improve publishers’ search visibility
Google has publicly committed to a December deadline to improve the search visibility of independent publishers via an X exchange. This comes after Google’s vague guidance that they are going to work to improve this throughout the year, following many independent publishes seeing a visibility decline in recent years, losing out to big players like Reddit and Quora. Publishers should not expect from this an instant increase, but more of a gradual increase, as long as you have still been working on high-quality content production and following general SEO best practice.
Read more here.
Longer clips are gaining traction on TikTok, data shows
Consumers are now more willing to engage with 3-minute-long videos, as opposed to 30-second uploads. There’s been an interesting shift in video consumption of late, which could impact your video strategy: Longer short videos are now seemingly gaining more traction with audiences.
So by “longer short” videos, we’re not talking about a shift back to long-form content of 5 minutes or more. But what is seemingly happening, based on the announcements from each app, is that consumers are now more willing to engage with 3-minute-long videos, as opposed to 30-second uploads.
Read more here.
Women in business are held back by mobile data’s cost in the developing world
Nearly half of female entrepreneurs surveyed by Cherie Blair Foundation for Women do not have regular internet access. The cost of a mobile data package is all that is holding back many female entrepreneurs in developing countries, according to recent research.
While social media marketing is reported to be crucial by female business owners who have access to it, 45% of women in business in low- and middle-income countries said they did not have regular internet access because of the expense and connection issues.
Read more here.
For more information on any of these stories, or for support with your digital marketing. Get in touch with our team of digital specialists. If you’re looking for an improved results with your PMax campaigns using PPC or for long term SEO strategies, send us an email to team@modo25.com
