In this week’s digital news, Google updated its spam report page for the second time in the past week or so, this time to say that if you include personally identifying information, the spam report will not be processed or used. Google has outlined best practices that can increase the likelihood of “Read more” deep links appearing.
Advertisers are reporting week-long delays for Demand Gen ads stuck in review, a known issue Google says it is actively working to resolve. ChatGPT is expanding ads to logged-out users, increasing inventory and making it easier for advertisers to scale spend.
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Google spam reports with personally identifying information won’t be used and processed
Google updated its spam report page for the second time in the past week or so, this time to say that if you include personally identifying information, the spam report will not be processed or used. This comes just a week after Google said that information would be used and passed along to the reported site.
Google posted on its spam report page a new highlight box which says two points: (1) Don’t include personally identifying information in your spam report. (2) If you do include personally identifying information, then Google won’t process your submission.
Read more here.
Google lists best practices for read more deep links
Google updated its snippet documentation today with a new section on “Read more” deep links in Search results. The section outlines three best practices for increasing the likelihood that a page appears with these deep links.
Read more here.
Google Ads Demand Gen campaigns hit by review delays
Matthew Skelton, a senior PPC specialist, has flagged a pattern many advertisers are now recognising: Demand Gen campaigns stuck in “in review” status for days at a time. The delays are showing up across multiple accounts and industries, with no obvious policy violations or warnings to explain the holdup.
Notably, the issue doesn’t appear to be affecting other campaign types. Search and Performance Max campaigns are still moving through review as expected, pointing to a problem specific to Demand Gen.
Read more here.
ChatGPT ads expand to logged-out users
OpenAI is beginning to show ads in ChatGPT to users who aren’t logged in, a move that could significantly increase available inventory as demand from advertisers grows. Early reports suggest ads are now appearing seamlessly within conversations for unauthenticated users, even though OpenAI hasn’t formally announced the change. The ads are integrated into chat responses rather than displayed as traditional banners.
Read more here.
OpenAI announces GPT-5.5, its latest artificial intelligence model
GPT-5.5 is now rolling out to OpenAI’s paid subscribers. OpenAI claims the model excels at analysing data, writing and debugging code, operating software, researching online, and creating documents and spreadsheets. It doesn’t cross OpenAI’s ‘Critical’ cybersecurity risk threshold, so it doesn’t bring unprecedented new pathways to severe harm, but it does meet the criteria for OpenAI’s ‘High’ risk classification, which means the model could amplify existing pathways to severe harm.
Read more here.
How to build a podcast-first content strategy
Most B2B brands struggle with content because they depend on founders to write consistently. A podcast-first strategy removes that bottleneck by letting founders speak instead, then feeding that single recording into a repurposing system that produces short-form video, newsletters, infographics, and social posts. This playbook outlines 3 podcast formats suited to different funnel stages, from expert interviews that borrow guest credibility to customer case studies that build trust. It also lays out 6 operational rules and 3 specific workflows for turning episodes into a full content calendar.
Read more here.
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