In this week’s digital news, Instagram now allows search engines like Google to display public posts on results pages, making it a powerful SEO tool for businesses. OpenAI ChatGPT Search quietly expanded its shopping search features by including Shopify as a data provider.
OpenAI plans to launch an AI-powered web browser that integrates chat features and AI agents capable of completing user tasks like filling forms or booking reservations. TikTok has launched Brand Consideration ads to help advertisers drive product interest and sales.
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What Google Indexing Instagram means for your business visibility
From 10th July 2025, Instagram content is now indexable to appear within search engine results pages. Whilst this is good news for businesses as this offers more opportunity for visibility and discoverability, even if the business doesn’t have a website, it does mean that businesses will have to be more mindful about the organic social media content they are posting. This change reinforces the importance of being consistent across both social media and organic search.
Read more here.
OpenAI quietly adds Shopify as a Shopping Search Partner
OpenAI has added Shopify as a Shopping Search Partner to expand it’s shopping search features. OpenAI’s shopping rich results currently include a mix of results from a variety of platforms, including Amazon and Turbify (formerly Yahoo Stores). Ecommerce stores that aren’t on Shopify can apply for their products to be included in shopping rich results, but must be opted-in to OpenAI’s web crawler, AOI-SearchBot.
Read more here.
OpenAI to release web browser in challenge to Google Chrome
OpenAI plans to launch an AI-powered web browser that integrates chat features and AI agents capable of completing user tasks like filling forms or booking reservations. The browser could give OpenAI access to key user data that fuels Google’s advertising business. Which accounts for nearly 75 percent of its revenue. Chrome holds more than two-thirds of the global browser market, while OpenAI’s ChatGPT has 500 million weekly users and 3 million business subscribers. The browser is built on Google’s Chromium code and is part of OpenAI’s broader push to expand its services and compete more directly with Google.
Read more here.
TikTok launches Brand Consideration ads
TikTok has launched Brand Consideration ads to help advertisers drive product interest and sales. Brand Consideration ads use features like in-feed ads with call-to-action buttons that will take users to a landing page. Allowing them to learn more about products, services and offers without leaving the app. Advertisers can target different audiences based on where they are in the buying cycle. Brand Consideration ads piggyback on TikTok’s Market Scope insights, a feature launched about a month ago, that shares audience insights and behaviour, helping advertisers learn more about buying patterns.
Read more here
Apple loses key AI leader to Meta
Apple is reeling after a top-tier AI executive jumped ship, its Senior VP of Machine Learning and AI Strategy has just made the move to Meta’s fast-growing Superintelligence Labs. This high-profile defection marks a significant loss for Apple’s AI ambitions and hands Meta a valuable boost. As big‑tech rivalry heats up in the race for next‑gen AI supremacy
Read more here.
AI robotics go live in warehouses
Google DeepMind’s Gemini robots are now operational in warehouses, handling fragile items and dynamic routing with vision-language control. Marking a leap from lab demos to real-world deployment. Building upon the foundational Gemini Robotics model released earlier this year. This iteration marks a significant leap forward by enabling AI to run directly on robotic hardware.
Read more here.
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