During these uncertain times, we recognise that businesses are having to do everything they can to make strategic plans and forecasts for the next few months.
We want to encourage and support businesses through this time and enable you to take full control of your own marketing success. We’ll be hosting a webinar on 16 April at 11 am, where our CEO John Readman will be discussing the dominance of Google and how to take control of your marketing spend and make more profit.
In an environment where digital marketing is focusing on those few in-market customers and seeing little return from Google as the business-as-usual activity – we believe that these results should be challenged. A discussion that’s more important than ever, are marketers measuring the right metrics and how to invest efficiently to get the best ROI for you or your clients.
When it comes to planning your digital marketing strategy in the current climate, marketing teams are compelled to take a different approach and analyse budget more stringently, with more questions and decisions relating to ad spend. If you’re currently rethinking your marketing strategy and would like to learn more, you can sign up for our webinar here.
As we all face new business and marketing challenges over the coming weeks and months, there has never been a better time to increase certainty and accuracy with how you plan and invest your online media budget to achieve your desired outcomes.
We’ve recently launched a new marketing technology platform, which has been designed to help businesses make better investment decisions when it comes to their marketing budget.
BOSCO™ is the all-in-one marketing intelligence platform that provides insights, predictions and investment recommendations to ensure maximum ROI.
Our tech and data team have been working hard on this new technology, developing the next stages to feature more in-depth information that the user can submit to provide more accurate results and assumptions.
The progression of BOSCO™ now enables the user to input their own budget split on each channel, as well as individual clickthrough and conversion rates.
This new feature will stipulate paid search keyword combinations across your business category and your data submission to provide a recommended budget split and more customer-specific based assumptions.
As well as identifying an accurate budget spend, BOSCO™ ensures businesses are aligned with new growth opportunities in untapped channels, all in real-time – diversifying from the Google and Facebook duopoly.
If you’re interested in finding out more, you can sign up for the webinar here. If we can offer any advice on how to plan for the next few months, then we would love to help, send us an email to firstname.lastname@example.org