We’re looking forward to hosting another panel debate through Zoom on Thursday 21 May at 11 am to discuss affiliate marketing and its relevancy in your digital strategy.
Are you missing out on the potential benefits that affiliates could contribute to your business? In our free session, we’ll be debating whether affiliate marketing is still relevant, guidance on implementing this channel for your brand and the potential impact of COVID-19 on the affiliate marketing network.
The panel will be chaired by Jules Pancholi, an experienced technology and marketing services entrepreneur, which includes serving as a Non-Executive Director of Skyscanner Limited.
At present, Jules is the Chairman of Oritain, a scientific traceability company that helps brands and governments address ESG (environmental, social and governance) and fraud challenges. He is also the Executive Chairman at Nitro Digital Limited, an independent digital healthcare agency.
Sitting on the panel alongside our CEO John Readman will be Jessica Brown, Agency Partner at Awin, the global affiliate marketing network, Lee Carter, Marketing Acquisition Manager at PrettyLittleThing and Sri Sharma, CEO and Co-Founder of Increasingly, an AI-powered cross-selling platform.
Working within performance, creative digital and lead generation for the last 7 years, Jessica has seen first-hand how faced-paced the industry can be. In her new role at Awin, she is dedicated to finding new ways of working with agency partners in the affiliate vertical to enhance and accelerate new and existing opportunities.
Previously, Jess served at both Vouchercloud and Groupon before moving to Awin, so has perspective from both direct affiliate and network side.
Sri is an experienced digital entrepreneur and investor; including his new business, Increasingly, he has previously founded and sold two digital marketing technology businesses. He has won National Business Awards’ highly commended Entrepreneur of the Year, Sunday Times Tech Track 100 and Deloitte Tech Fast 50.
With his background in digital marketing analysis, Lee has helped some of the world’s best-known brands (including Coca-Cola, Fred Perry and Co-op Group) get the most out of their digital channels by providing data-driven insight and ideas. He is now Marketing Acquisition Manager at PrettyLittleThing, the world’s fastest-growing fashion retailer, overseeing their global affiliate strategy.
After the discussion, there will be an opportunity for attendees to directly ask the panellists questions in a Q&A session.
Having previously served at travel comparison site Skyscanner, with experience in performance sales and marketing, Jules said: “Does the changing world we live in offer a new lease of life to affiliate marketing? Who stands to win and lose and how do you make the best of the opportunities affiliate marketing presents? These are just a handful of questions that will be answered. Join us for an exciting debate with our expert panel.”
If you would like to discuss how we can help with affiliates, feel free to send us an email to team@modo25.com.
