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We’ll be joined by an expert panel to discuss inhousing your digital marketing in fireside chat

During these times of change and uncertainty, is now the time to rethink how you manage your digital marketing?

In an industry where the standard choice is to outsource to an agency or manage your marketing inhouse, we understand that it can be difficult to decide which is the better option for your business.

We will be hosting a free online fireside chat through Zoom on Thursday 30 April at 11 am, where our CEO John Readman will be joined by an expert panel of influential figures to discuss the pros and cons of inhousing your digital marketing.

Diane Young is the Co-Founder of The Drum, a globally recognised B2B media company serving marketers, media influencers and news outlets. Diane has been instrumental in growing The into the third biggest marketing news platform in the world with 1.1 million readers each month.

Don Williams is the Retail Partner at KPMG UK. His focus is on the mid-market retail sector, he spends time with management teams understanding and assessing their current challenges and opportunities before introducing and delivering appropriate support, advice and experience.

After an international career in marketing at L’Oréal, Minter Dial is now a professional speaker on leadership, brand and digital strategy with a specialisation in digital transformation. He has written three award-winning books on leadership and business, as well as producing an award-winning documentary.

What is set to be a thought-provoking debate, each speaker will be discussing inhousing from their individual perspective; specialising in agencies, retailers and leadership.

In our 45-minute session, we will be exploring the following topics:

  • When is the right time to inhouse?
  • How to find the right talent
  • How to manage and motivate the inhouse team
  • Is it cheaper to manage inhouse or with an agency?
  • KPI measurement and best practice inhouse

There will also be an opportunity to directly ask the panellists live questions in a Q&A session following their discussion.

When it comes to digital marketing, we offer supported inhousing – a hybrid which gives our clients the best of both worlds. Through specialist training and development, we empower inhouse teams to take control of their own marketing success and ultimately grow and develop their department.

If you would like to discuss how we can help your team with inhousing, feel free to send us an email to and you can sign up for the fireside chat here.

Abby Cooper - Modo25
Abby Cooper
Abby Cooper - Modo25
Abby Cooper

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