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5 to watch this week in digital: Adobe trends, SEO case studies & ad industry aids economic recovery

There is an abundance of speculation articles surrounding the coronavirus pandemic; from reinvigorating the economy with advertising, the importance of SEO case studies to how affiliate marketing has been impacted as a result. We’ve rounded up our 5 to watch this week in digital:

“Advertising is one of those big levers that can encourage growth”

On a video session, advertising panellists on The Drum discussed the expected economic outcomes of the UK lockdown. They believe that advertising has an important role to play in reducing the damage to the economy and how it’s changing behaviours in marketing. Both panellists shared their thoughts on how, as marketers, we’re all beginning to turn our thoughts to what our industry can do and how it can improve the current situation.

The importance of SEO case studies

Earlier this month, Google posted several blog posts on how SEO has become vital for modern businesses – particularly case studies. Google experts explained how using their Search Console helped a human resources platform achieve a 15% increase in organic search traffic. Digital marketing expert and SEO consultant, Roy Hinkis, shared that by using case studies, business owners can see how a well-optimised website can accelerate business growth.

How affiliate marketing has been impacted by the coronavirus

The pandemic has undoubtedly affected many industries and as a result, affiliate marketing is one area that’s particularly under pressure. Forbes have outlined how different industries are responding to this new way of working, which has seen affiliates either losing out on commissions or pay reductions. However, some affiliates in industries that are thriving have had to rethink their campaigns on an individual basis.

Adobe Summit’s digital marketing trends for 2020

Sessions from this year’s Adobe Digital Summit have been recorded and are available to watch for free online, as a replacement for their annual live event. Two influential figures at Adobe shared their insight on trends that are influencing businesses in 2020. These include the maintenance of brand purpose within the current environment and AI-augmented content.

Adapting to the new ‘normal’

The Click-Z team shared their key findings on the effect that COVID-19 has had on marketing. They revealed that consumer behaviour has changed as people adapt to the new ‘normal’, which means delaying travel, large purchases and medical procedures. Research has also shown that consumers are reacting to more sensitive ads and appreciate businesses that are addressing the current climate.

Tom Pickard - Modo25
Tom Pickard
Tom Pickard - Modo25
Tom Pickard

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