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5 to watch this week in digital: Inhousing on the rise, video marketing & adjusting to new consumer habits

As we move closer towards some sort of normality, businesses are adjusting their processes and strategies to this new world of business, as well as the age-old discussion of inhousing. Marketers can no longer rely on old habits and need to address how buying behaviour has changed, particularly at the start of the customer journey.

Here’s our 5 to watch this week in digital…

Adapting your affiliate marketing strategy to consumer buying and behaviour

We’ve seen masses of change in the marketing and e-commerce industry so far this year, more so as a result of the pandemic, but you also need to take into account seasonality and current events which can have a big impact on the buying process.

It’s important to monitor the operation of your PPC and SEO, but you also need to take affiliate marketing into account for all of these changes. Telemedia Online have outlined the easy ways in which you can adapt your affiliate strategy.

How B2B tech marketing firms can help keep new business coming in

Business 2 Community have shared how tech firms can help with lead generation; they believe this must be executed through sequential steps. It starts with defining their audience, creating the message and the businesses’ values.

This strategic direction can then be implemented on their website to make it work, intelligent paid ad campaigns can then be built, as well as creating decent content.

Bring your marketing strategy back into the 21st century

The world of business has changed dramatically in the last three months and those who are still using their known methods of marketing set to lose out in the current climate.

We’ve seen an increase in digital transformation and as previously mentioned, customer buying habits have changed and are now preferring personalised experiences that they can trust, therefore increasing their lifetime value.

Managed or full marketing inhousing is on the rise

Digiday’s quarterly benchmarking survey found that around 83% of marketers are managing their marketing either mostly inhouse or completely inhouse.

This research reveals that this inhousing statistic has increased by more than 50% compared to the last six months. Now more than ever, businesses are scrutinising their marketing budgets and looking for transparency when it comes to spending, which could be the reason why these figures have soared in the past six months.

A new age for video marketing

Video has become one of the leading content strategies of the last few years, even more so since COVID-19. Research by Social Media Today found that 92% of marketers report that video marketing is important for their strategy.

Video marketing can be an important medium for your brand messaging, especially during these times of crisis. This research also found that over 50% of non-video marketers will start to use video in 2020.

We can support businesses who are thinking of taking their marketing inhouse; through specialist training and development, we empower inhouse teams to take control of their own marketing.

To discuss this with our team or for more information, feel free to send us an email to

Tom Pickard - Modo25
Tom Pickard
Tom Pickard - Modo25
Tom Pickard

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