In this week’s digital news to watch, our Senior Performance Marketing Manager Tom and Senior Performance Marketing Executive Kylie, discuss having mobile-friendly websites, Googles MUM and search ranking factors, Amazon SEO, a podcast on the ban of third-party cookies, and the recent Google Ads issue.
Mobile phones are now accountable for over half of all the internet searches, but does it effect your Google ranking factor if your website isn’t mobile-friendly? The claim that your ranking factor is impacted without a mobile-friendly version could well be true, as Google boost websites that offer the best customer experience. Google doesn’t force companies to make their websites mobile-friendly, however they have rewarded websites that are. Websites that are mobile-friendly are ranked higher than those which aren’t, which caused a surge for many websites to become mobile-friendly. So yes, being mobile-friendly is a Google ranking factor.
Google are exploring a new technology named MUM (Multitask Unified Model), however it now begs the question, does this impact your search ranking factor? MUM is designed to help the ranking systems to understand language better, and has been named “a new AI milestone for understanding information”. Google have promised that MUM is 1000 times more powerful than its predecessor BERT. However we can rest assured that MUM will not have a search ranking factor, this is because Google doesn’t use MUM as a search ranking signal, and will train MUM in the same way they did BERT on large datasets.
As an Ecommerce businesses in 2022, you may not be reaching your full sales potential if you’re not already on Amazon. Within this comprehensive guide to moving your sales onto Amazon, the following topics are covered; Amazon’s A9 Algorithm and how it works, Amazon keyword research, Amazon listing optimisation, Amazon product images, how reviews and ratings work and how to measure product performance through amazon analytics. To be successful on Amazon isn’t a small task, however if you are already savvy with optimisation for Google, then it should come quite easily to you. At the end of the day, Amazon hold a large market share of your audience, and they will reward sellers whose products stand out.
Everyone knows by now that the use of third-party cookies is fizzling out, and the complete end is near. However, the situation isn’t so bleak. The use of first-party cookies are your fast tracked way to more sales and conversions. In this podcast with Ann Handley and Loren Baker, the two discuss Google and Safari dropping third-party cookies, tips on email open-rates, how to use social media channels to build subscriber lists, other ways in which t use your newsletter emailing lists and much more. The podcast is available to listen to on Spotify, Apple Podcasts, Google Podcasts and through the link.
The issue happened on February the 9th between 7:54 p.m. and 12:34 p.m. PST. The issue has since been resolved, and Ginny Marvin, Google’s Ads product liaison has confirmed that Google are doing their best to recover the lost data. The loss of data can be devastating when wanting to track a campaigns performance, and any companies that have lost data due to this glitch, should be contacting stakeholders immediately.
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