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Digital news to watch: Patagonia raise the bar on sustainability

In this week’s digital news to watch, our Senior Performance Marketing Manager Tom and SEO Account Manager Kylie, discuss Patagonia’s restructure to donate all shares to charity, lessons we can learn from the Queen’s reign and Google’s latest updates.

Google has increased eligibility for product rich results

Google has expanded eligibility for Merchant Listing search experiences and product snippets using structured data. This update affects sellers, product review sites and product aggregator sites.

Merchant Centre feeds are no longer necessary to be eligible for product rich results.

The Queen was the ultimate brand steward

The country has stopped to mourn and reflect for the last ten days, events have been cancelled, and advertising was suspended. During this time, marketers and brand owners have been challenged on their approach to the Queen’s death and time in service.

Former Advertising Association president, Keith Weed shares his views on the Queen’s death, including three key lessons that he’s learnt during this time and why her values had a remarkable impact.

Google adds new HTTPS report to Search Console

Google will begin rolling out a new HTTPS report in Search Console, following an announcement from their Google Search Central account. Google have indicated that they expect the launch process to take a few months.

This new report will show how many sites indexed URLs on a site are HTTP and how many are HTTPS. It is currently only available for domain properties and HTTPS URL-prefix sites.

Patagonia raise the bar on sustainability in business

Last week, Patagonia founder Yvon Chouinard announced that he would be donating all company shares to charitable causes, specifically to target climate change.

Patagonia have recently restructured their business where Yvon disperses company shares Ninety-eight percent of the company’s non-voting stock will be transferred to environmental non-profit Holdfast Collective. The remaining 2% is voting stock and will be used to fund the Patagonia Purpose Trust.

Sustainability has long been a focus of Patagonia, a priority increasingly shared with their customers.

Google announce September Core Update

Google have announced the release of the September Core Update. The rollout is expected to take two weeks to complete, and their ranking release history page will be updated when the rollout is complete.

The announcement is only three days short of their Helpful Content Update, which aims to better reward content where visitors feel they’ve had a satisfying experience, while content that doesn’t meet a visitor’s expectations won’t perform as well. We’ll see how these two significant Google updates coincide with each other.

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Tom Pickard - Modo25
Tom Pickard
Tom Pickard - Modo25
Tom Pickard

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