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We’ve launched an inhousing whitepaper in partnership with The Drum

We’ve previously discussed that when it comes to your digital marketing, you generally have a choice of how you handle the various aspects of your strategy – do you outsource all of your marketing to an agency or bring everything inhouse? However, it’s no longer just one or the other decision.

We’re excited to announce that in partnership with The Drum, we’ve launched a whitepaper entitled: ‘Have you taken your digital marketing inhouse yet?’

We’ve been working with their team over the past few months to plan and produce this detailed report, which explores the benefits of inhousing, as well as additional factors that need to be considered.

Our CEO John Readman commented on the launch of the whitepaper: “Despite everything that’s going on right now, we’re pleased that we are still able to launch this whitepaper on something that we strongly believe in – inhousing.

Hopefully, this is the first of many insightful whitepapers from our partnership with The Drum.”

This whitepaper addresses the challenges of supported inhousing; assessing how some businesses will be comfortable establishing new teams and departments on their own, while others may turn to managed inhousing specialists for help bringing unfamiliar disciplines into the business.

The team at The Drum have interviewed a number of senior brand executives, carried out in March and April this year.

The marketers who participated in this whitepaper include; Jack Daniel, director of digital, Western Europe, Molson Coors; Vincent Gillet, VP international marketing, Hertz; Amanda Howard, marketing director, Medichecks; Toby Horry, brand and content director, TUI; and Noel Mack, chief brand officer, GymShark.

You can download and read the full the whitepaper here.

We can offer support to businesses who are thinking of taking their marketing inhouse; through specialist training and development, we empower inhouse teams to take control of their own marketing.

If you would like to speak a member of our team or for more information, feel free to send us an email to

Abby Cooper - Modo25
Abby Cooper
Abby Cooper - Modo25
Abby Cooper

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