We’re excited to announce that we are one of the first digital providers in the UK to partner with video-sharing social media platform, TikTok. Our clients can now benefit from this exciting social channel, which has seen a surge in popularity over the last year.
What is TikTok?
Since merging with the musical.ly app in 2018, TikTok has become one of the fastest-growing social media platforms with 800 million worldwide active users.
To highlight how successful the app has proven to be, Instagram took six years from its launch to gain the same amount of monthly active users that TikTok currently has.
This social media platform is used to create short dance, lip-sync and comedy videos, which are around 15 seconds in length. The short amount of time means that the user has to get their message across quickly to engage the audience.
Who uses TikTok?
TikTok has grabbed the attention and engagement of the younger audience; research has found that 66% of TikTok users are under 30, mostly dominated by generation z, as 41% of users are between the ages of 16-24.
The app has also seen an increase in popularity as a result of the current lockdown, as more people are using social media and have more downtime.
Which brands are currently using TikTok?
As one of the leading social media platforms at present, overtaking Facebook, WhatsApp and YouTube in downloads – it’s an opportunity for brands to connect with their audience.
One brand that has become well-known on TikTok is clothing brand Gymshark; their content includes creating and sharing workout and inspiration videos, as well as jumping on popular trends such as tie-dye clothing.
Levi has utilised TikTok’s paid advertising and influencer campaigns to engage their younger audience and have become one of the first retailers to introduce a ‘Shop Now’ button on their page which links to their website.
Advertising on TikTok
As we are one of the first businesses in the UK to partner with TikTok, this will allow us to support our clients with paid advertising on the social platform.
TikTok advertising will work the same way as any other campaign, with flexibility on the goals you are looking to achieve and the budget you are willing to spend.
When it comes to ad formats, there is a choice between four options: Brand takeovers are an image, GIF or video that dominate a specific topic for a day.
In-feed videos show up on a user’s ‘for you’ page, hashtag challenge sponsors specific hashtags to engage influencers and user-generated content.
TikTok’s latest offering is branded lenses, which enables you to create a 2D/3D effect or AI-generated content where the user can engage with your filter or test out a product.
If you need help incorporating TikTok into your marketing strategy, we’d love to help – get in touch! For more information on this or any of our other digital marketing services, feel free to send us an email to team@modo25.com
