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Meet The Team

The most important part of Modo25 is our people. With rich, diverse backgrounds and skillsets, our team members are perfectly placed to deliver expertise, insight, and solutions to your business.

Learn more about our people below.

  • All
  • Modo - Modo25


    Why we are here
  • Roxy - Modo25


    Office Dog
  • Bonamy Grimes - Modo25

    Bonamy Grimes

    Investor and Director
  • John Readman - Modo25

    John Readman

  • Abi Liddle - Modo25

    Abi Liddle

    Chief Operations Officer
  • Mike Longfellow - Modo25

    Mike Longfellow

    Chief Customer Officer
  • Darren Goldie - Modo25

    Darren Goldie

    Chief Strategy & Product Officer
  • Zdeněk Burda - Modo25

    Zdeněk Burda

    Chief Technology Officer
  • Martin Spiller - Modo25

    Martin Spiller

    Non Executive Chief Financial Officer
  • John Buckley - Modo25

    John Buckley

    Digital Marketing Consultant
  • Tom O’Rourke - Modo25

    Tom O’Rourke

    Associate Director - Performance Marketing
  • Tom Pickard - Modo25

    Tom Pickard

    Performance Marketing Manager
  • Modo is from a family of seven children. She loves football, dancing, cooking, reading and playing with her friends and she’s about 9 years old.  She wants to be a maths teacher when she grows up.

    Modo, and her two older siblings, are receiving support from the 1moreChild charity, who have helped feed, clothe and school her alongside 280 other children in a village in Uganda.

    We named our company after Modo because we want to help her and other children realise their potential through 1moreChild.

    Roxy is our our official office dog and Modo25 fur baby.

    Born in May 2019, she’s still learning the ropes but her main skills include providing doggy cuddles to the team and winning over visitors with her cute puppy eyes and waggy tail.

    Her favourite hobbies include sleeping, going for walks and chewing her toys.  She also has a special undercover talent for sneaking shoes, socks and various objects into her dog bed!


    Bon is an investor and director of Modo25.

    Bon was a co-founder of Skyscanner in early 2002 and he grew Skyscanner to one of the largest independent travel search companies, with offices across the world. In November 2016, Group (formerly Ctrip) the largest travel firm in China bought Skyscanner.

    Bon now focuses his time on his family and his passions for motorsport and cycling, but his interest in digital marketing and technology endures. He was interested in John’s passion and vision of how agencies and clients must work differently together and was particularly keen to see how Modo25’s technology could support that vision.

    John and Bon share a commitment to helping those who are less fortunate, helping many charities including supporting 1moreChild significantly.

    This season, Bon is racing in the World Endurance Championship.

    John is our Founder and CEO.

    John has been working in digital marketing for over 20 years, during which he has grown several global digital marketing agencies and marketing technology businesses. During this time, he has had the pleasure of working with some of the world’s largest brands, helping them shape their online proposition and increase their ecommerce performance.  These include Asos, Pepsi, BMW, Superdry, Honda, HP, Toyota, Vistaprint and Sigma Sports.

    John’s day-to-day role involves driving the vision of Modo25 forward. He is passionate about people and creating an environment which will enable the team to deliver the best possible work for our clients.

    John loves to spend time with his family, on his Friday off work he enjoys watching his daughters Lottie and Heidi play hockey or netball. He is a keen cyclist who, with a group of friends, is cycling from Leeds to Australia with Ride25 (John’s cycling holiday/event business) to raise money for 1moreChild.  He loves skiing, walking, supporting England rugby and is a long-suffering Leeds United Fan, MOT.

    John has many funny stories from his travels and rugby tours, ask him about his night out in Vegas with Tom Jones!

    Abi is our Chief Operations Officer.

    She has over 20 years of marketing agency experience, predominantly in client services, as well as several years’ experience at a senior management level.

    Day to day, Abi is responsible for the smooth running of Modo25, looking after the teams within the business and striving to ensure Modo25 is the best it can possibly be – for the clients we work for, the people that work with us and the partners we work alongside.

    In her spare time, Abi likes to fit in crafting, camping and yoga around her family life.

    Mike has spent over 15 years working in a number of strategic, client services and management roles for a range of agencies, technology (SaaS) and marketing services providers which span across: digital marketing, eCommerce, customer engagement & experience and campaign management.

    His core area of expertise lies in helping clients drive sustainable and profitable business growth online and his number one KPI is ‘Client Happiness’.

    Prior to working in digital marketing, Mike served in the British Army and occasionally still likes putting on his boots and going for a run. He is also self-appointed ‘captain’ of the Modo25 5-aside team.

    Darren is our Chief Strategy & Product Officer

    Darren has a background in software development, product design and in-house consulting, working alongside some of the world’s largest brands including Reckitt Benckiser, AXA Insurance, EDF, GSK & Nestle.

    Previously managing data and technology globally across HAVAS, Darren leads product development and technical operations across Modo25 with a view to helping clients futureproof their business, and ensure digital technology is always a trusted friend for the journey ahead.

    In his spare time, Darren is an avid rugby fan and a sofa based supporter of any global sporting event!

    Zdeněk Burda is our Chief Technology Officer

    Zdeněk has 15 years’ experience of establishing productive relationships with partners and customers to build IT solutions.  His talents lie in effectively delivering solutions on complex subjects, and translating them into user-friendly, intuitive systems.

    Day to day, Zdeněk works with the team to plan and build our technology solutions that are going to deliver the vision of giving clients control over their own marketing destiny.

    When he’s not at work, Zdeněk loves to spend time with his family. He loves travelling, especially if skiing or any beach activities are involved. Austria, Swiss Alps or the Mediterranean sea are his number one destinations to go.

    Martin is an experienced CFO and non-executive director.

    He has a wide ranging skillset, being both a chartered accountant and a barrister-at-law with a focus on high growth businesses. He has co-founded, grown and advised business of all types from start-up through to successful exit and his portfolio has included a social media advertising agency through to an online retailer of equestrian products.

    In addition, Martin is a director and shareholder of a successful IT services company based in Bradford-on-Avon and is a Visiting Fellow at Bettany Centre of Entrepreneurship within Cranfield University’s School of Management.

    In his spare time, following recently admitting that he is too old to continue to play rugby, Martin is learning to play golf, loves reading and is an avid motorbike rider although his real passion is working as a volunteer foster carer with Battersea Dogs and Cats home.

    Martin Spiller

    John Buckley is a Digital Marketing Consultant

    He recently graduated from Dublin City University with a degree in Business Studies. During his degree, John spent a year in industry at Fitness Equipment Ireland, specialising in helping clients set up high performing gyms and being the consistent point of contact for customers.

    John’s day to day role involves rolling out the marketing activities, liaising with our new clients and partners and managing the social media channels for Modo25.

    In John’s spare time he competes in powerlifting or can be found with a book in his hand, when he’s not eating vast quantities of rice.

    Tom is an SEO Consultant

    With a degree in New Media from the University of Leeds, Tom has over 8 years’ experience working in SEO, both in the UK and Australia.

    Day-to-day, Tom helps businesses better utilise the organic opportunity from search engines and he has experience of working with clients that include ASOS, VisitBritain Shop, PepsiCo and LionCo.

    When he’s not at the gym, running or playing 5-a-side football, Tom’s watching live music or going to festivals!

    Tom O'Rourke

    Tom is a Performance Marketing Manager.

    With over five years of experience managing some of the UK’s largest retailers, Tom has worked with Argos, Hobbs, Veet and, driving growth through paid media channels.

    Tom’s day-to-day work includes the management of our paid media clients, reporting and overall performance.He also works closely with clients to understand, facilitate and implement inhouse strategies and programmes.

    Tom is a keen photographer, working freelance locally. Outside of this, he is a DJ who has played in both London and Hull as well as hosting an annual art and music charity event in Hull.

    “Tom is exceptionally knowledgeable and skilled in both the strategic concepts and operational execution of paid search. The real value I’ve taken from our relationship is what I’ve learnt from his technical depth, and ability to translate highly complex systems into understandable concepts.”

    Matt Pollington, Head of Digital Marketing at Sainsbury’s Argos

    Tom Pickard
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