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Affiliate Marketing

Affiliate marketing is one of those things that seems to be shrouded in mystery for a lot of business owners. Most believe that affiliates are just voucher codes and cashbacks. However, affiliate channels are incremental – and we can prove it.

What is affiliate marketing and how does it work?

Affiliate marketing is an ad-based marketing strategy to help your business grow online. By having an affiliate program, your ads can appear on relevant partner websites where your audience is. Online affiliate marketing can drive targeted users to your site and partners are renumerated for every conversion.

In terms of affiliate marketing metrics, a conversion doesn’t necessarily have to be a sale. It could be a lead, free trial user or a download of an app or whitepaper. Whatever it is, finding a niche in affiliate marketing doesn’t need to be complicated, and we can show you how.

Affiliate marketing services

Unlike other agencies, we have a dedicated team of affiliate marketing specialists who can grow your channels and maximise ROI. Our range of affiliate marketing services makes the most of several key practices to drive relevant traffic to your business, including:

Setting up networks in AWIN & Webgains

If you aren’t already, we can get you set up on high-performing affiliate networks including AWIN and Webgains. This will give you access to the best affiliate platforms in the industry.

Recruit affiliates

We take the time to get to know your core customer base. From there, we strategically recruit affiliates that are best suited to your audience. Not only does this make the most of your budget, but it also gets your brand in front of the right people at the right time.

Validate your sales

Do you find it difficult to validate your affiliate sales? Our team of specialists will provide reports that can track not only the performance of your affiliate networks, but the sales you’ve gained through them.

Create strategy plans

We believe in growing sustainable affiliate networks for the long-term growth of your brand. That’s why we create strategy plans based on your budget, audience and business goals. We want you to get the most out of your money, so we’ll always be on the lookout for new opportunities.

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We’re an affiliate management agency you can trust

With our support, you can take ownership of your affiliate channel management to better nurture contacts and grow your online presence. But with tens of thousands of affiliates out there, it can be hard to know which ones are right for you. This is where we can help.

A lot of agencies will tell you they offer leading affiliate campaign management. But as soon as they’ve put best practices in place, they leave everything to tick along with few optimisations before their quarterly reviews.

We do things differently. We work constantly to review opportunities such as affiliates that are working well, affiliates that aren’t working well, and push them to do more.

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We can show you how to make money with affiliate marketing

We understand that not everyone knows what affiliate marketing is or how it can be used to improve your business’ ROI.

Our team of specialists can help you to set up your affiliate channel as well as help you to build a strategy that you can easily manage. Similarly, we will provide you with the tools to begin reporting which can also, if relevant, help you with international expansion.

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Affiliate marketing platforms and tools that we use

We use analytics software, such as Google Analytics and Omniture, to determine what revenue is actually being driven and assigned to the publishers of your programme. After all, what’s the use in driving sales if they are ultimately attributed to other channels?

Most affiliate programmes look at network data from AWIN or Webgains in silo without a view of their de-duped and attributed value. By looking at omni-channel and multi-touch approaches to affiliates, instead of the traditional network led-last click model, we can provide you with so much more insight and analysis of which affiliates are working.

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By working with Modo25, you’ll benefit from...
  • Guaranteed incremental revenue through affiliates
  • Industry-leading portfolio of partner websites
  • Best practice support and advice
  • Access to on-going training and development of your inhouse team
  • Regular reviews and guidance on how your affiliates are performing
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  • Gain an understanding of how to manage and grow affiliates that drive results
  • Knowledge on effective reporting that makes sense
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Outsourced affiliate management run by industry specialists 

Our team is made up of industry specialists who have unrivalled experience across countless affiliate marketing services. We know how to best support you with your current platform or suggest one that may be better suited to your business type and goals. For example, we work and have in-depth knowledge across a number of channels, including:

  • AWIN
  • Webgains
  • Impact Radius
  • Commission Junction

Not only that but our team has even helped a number of well-known brands in the past, such as:

  • Fortnum & Mason
  • Farah
  • Original Penguin
  • Ben Sherman
  • Public Desire
  • UGG

How can we help you?