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Affiliate Marketing

Affiliate marketing is often an under-utilised channel, that seems to be shrouded in mystery for a lot of businesses. Most believe the affiliate channel to be predominantly discount-driven, revolving purely around voucher codes and cashback. However, affiliate programs can offer so much more than this, through a variety of truly incremental partnerships – and we can prove it.

What is affiliate marketing and how does it work?

Affiliate marketing is a performance-based, partner-driven channel, which can be used to support your unique business objectives. By having an affiliate program, you have access to your own external sales force, appearing on relevant partner websites, wherever your audience may be.

Affiliates can help drive targeted users to your site, who are often primed to purchase, whilst you only pay for approved conversions. Conversions can be classed as anything from a sale, to a quotation or lead. It’s this payment model that makes affiliate marketing one of the most cost-effective channels you can use to drive success for your business.

Whatever your business goal is, finding a niche in affiliate marketing doesn’t need to be complicated, and we can show you how.

Affiliate marketing services

Here at Modo25 we have a dedicated team of affiliate marketing specialists who can grow your channel, maximise ROI, and build incremental partnerships for your brand. We offer support along every step of the way, helping ensure your program is primed for success. Just a few of the elements we manage include:

Setting up your affiliate program

If you don’t have an existing program, we’re on hand to recommend the most relevant affiliate network for you to work with, and assist with every step of the way to get your new program live. Each network has a wealth of unique benefits on offer, and Modo25 take the time to ensure the network you choose aligns seamlessly to your business objectives.

Your program set up is key to making sure that your program runs smoothly. By ensuring a solid foundation, your program will have the tools in place to build a successful strategy.

Recruiting affiliate partners

We take the time to get to know your core customer base and business goals. From here, we strategically recruit, and onboard, the most relevant partners that are best suited to your audience. Not only does this make the most of your investment, but it also gets your brand in front of the right people, at the right time.

Building quarterly strategy plans

At Modo25, we believe in growing sustainable, incremental affiliate partnerships in order to support long-term growth of your brand. That’s why we create strategy plans based on your budget, audience, and business goals. We want you to get the best return from your investment, and we’ll always be on the lookout for new opportunities and partners that will help achieve this.

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We’re an affiliate management agency you can trust

With our support, you can take ownership of your affiliate program, forging strong partnerships in order to increase your online presence through a carefully considered channel strategy. With hundreds of thousands of affiliates now operating within the space, it can be hard to find which ones are right for you. This is where Modo25 can help.

Many agencies will tell you they offer leading affiliate program management. However, as soon as they’ve put best practices in place, they often leave partnerships to tick along, with little in the way of proactivity or optimisation.

We do things differently. We work consistently to review and optimise current campaigns, whilst actively seeking new opportunities for our clients. As an extension of your own marketing team, we’re here to make sure you get the most from your affiliate program.

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We can show you how to make money with affiliate marketing

We understand that not everyone knows exactly what affiliate marketing is, or how it can be used to improve your business’ ROI. Our team of specialists can help set up your affiliate program, as well as help you to build a strategy that you can easily manage.

Similarly, we will provide you with the tools for robust reporting, ensuring absolute transparency around channel performance.

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Affiliate marketing platforms and tools that we use

We appreciate that affiliate marketing should always be considered a puzzle piece within your wider marketing mix. By driving value along a number of customer journey touch points, it’s key to consider the most relevant analytics software which can help you measure true performance.

At Modo25 we utilise Google Analytics, alongside affiliate network data, to determine accurate performance being attributed to the channel. After all, without a true representation of your multi-channel data, how can you innovate through your program, and drive your strategy forward?

Most affiliate programs look at network data in silo, without a view of their de-duped and attributed value. By looking at omni-channel and multi-touch data, instead of the traditional network-led last click model, we can provide you with so much more insight and analysis of your affiliate partners.

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By working with Modo25, you’ll benefit from...
  • Incremental growth through your affiliate partners
  • A brand-conscious strategy which supports your business objectives
  • Regular reviews and guidance on your affiliate performance
  • Transparent reporting to inform and support future channel investment
  • Access to an industry-leading portfolio of affiliates
  • Best practice affiliate management support and advice
  • Access to on-going training and development of your inhouse team
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Outsourced affiliate management run by industry specialists 

Our team is made up of industry specialists who have unrivalled experience across countless affiliate marketing services. We know how to best support you with your current platform or suggest one that may be better suited to your business type and goals. For example, we work and have in-depth knowledge across a number of channels, including:

  • AWIN
  • Webgains
  • Impact Radius
  • Commission Junction

Not only that but our team has even helped a number of well-known brands in the past, such as:

  • Fortnum & Mason
  • Farah
  • Original Penguin
  • Ben Sherman
  • Public Desire
  • UGG

How can we help you?

Ioana Dobos Modo25
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