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TikTok Marketing

If you haven’t thought about using TikTok for marketing – why not?

As one of the fastest-growing platforms of recent years, TikTok marketing should be on every company’s radar.

However, unlike a lot of other social media platforms, TikTok requires a new level of creativity, something not a lot of business owners have the time or resources for. This is where we can help.

We can show you how to use TikTok for business marketing

As one of the first TikTok agency partners in the UK, we’ve spent time understanding how brands can start to advertise on the platform.

From creative setup to management and reporting, we’ve devised a structure to help you get the most out of TikTok digital marketing.

Since it’s a pretty new network, we can provide you and your team with training on how to use TikTok and where you should be looking to reach new audiences within the app.

We believe in a collaborative approach, including ideation with our creative advisor to best help you to maximise ROI. We make sure your campaign is set up by best practice and work with you to manage and make optimisation changes when needed.

Why use TikTok marketing campaigns

TikTok is a video-sharing platform whereby users can upload short-form content, typically under a minute long. Creativity is the driving factor with original, out of the box videos performing best.

As the latest social media platform to experience rapid growth, TikTok’s popularity lies mostly with those aged between 16 and 24. Although, this is continuing to expand to include other demographics.

 

Because it is still fairly new, TikTok is a massive, untapped platform. So, if you’re wondering how to use Tiktok for marketing, we can show you how.

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Are my audience on TikTok – is it right for my business?

TikTok’s main audience are fairly youthful. In fact, 66% of TikTok users are under 30 and 41% of that same number are made up of generation z, who are aged 16-24.

While this might be a cut and paste consumer market for some business, for others, you may be wondering whether or not TikTok is the right channel for you.

 

It can be argued that brands with a younger audience are able to jump right in to advertising on the platform. However, that doesn’t mean that businesses with other demographics should give up.

 

As the platform grows, so too does its audience. Considering that the number of adult TikTok users in the US has doubled YOY we can safely assume that the demographic of the app is expanding to other ages, locations, genders etc.

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Find out if TikTok will work for you

As a new advertising platform, we understand you might have more than a few questions about how it all works.

With existing social media networks, it’s pretty easy to get yourself set up and starting posting. With TikTok, you’ll need to have a strong creative plan that you can implement with the team and the tools you have available.

 

If you’d like to start advertising on TikTok, our specialists can help you to understand how it can be measured, if it’s right for your brand and how you will be able to reach your specific audience.

Read More
Why use TikTok marketing campaigns

TikTok is a video-sharing platform whereby users can upload short-form content, typically under a minute long. Creativity is the driving factor with original, out of the box videos performing best.

As the latest social media platform to experience rapid growth, TikTok’s popularity lies mostly with those aged between 16 and 24. Although, this is continuing to expand to include other demographics.

 

Because it is still fairly new, TikTok is a massive, untapped platform. So, if you’re wondering how to use Tiktok for marketing, we can show you how.

Read more

Get a free TikTok consultation

Want to get started with marketing on TikTok?

We’re offering a free consultation for your business in terms of planning a TikTok marketing strategy. We will run through the basics, gain an understanding of your goals, and work with you to create a bespoke, tailor-made plan to maximise your efforts.

To find out more, or for an informal chat, give us a call or drop us an email.

Get in touch

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