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Modo25 / News & Insights

News & Insights

Stay up to date with all the latest developments, reports, case studies, and digital marketing insights from Modo25.

How to implement a content cluster strategy

Do you know what a content cluster is? When creating a content strategy, it’s important to first establish your pillars. Content pillars are mad...

Content cluster strategy

Day in the life of a Lead Data Scientist

The role of a Data Scientist is a varied one. Our Lead Data Scientist, Mi...

Micahel Thompson Data Scientist

5 to watch this week in digital: Ahrefs launche...

This week in digital, we’ve got more info on consumer behaviour over the COVID-Christmas and Google still isn’t out of hot water yet. Plus, Ahrefs ...

Ahrefs launches new free tool

Swapping the office for the living room – most ...

We’re six months into the UK lockdown as a result of COVID-19, which has given businesses and their employees a taste of home working. The results ...

Modo25 work from home

What is the difference between Instagram Reels ...

In August, Instagram announced it would be launching Instagram Reels, a new short-form video sharing element. This news came shortly after the

How is Instagram Reels different from TikTok

The return of the QR code in a COVID world

The Quick Response code, or as we know it, QR code, has been an unforeseen winner of 2020 in terms of tech. Flashback to 2012 when QR codes beca...

Track and trace QR code

Day in the life of a Performance Marketing Exec...

Our Performance Marketing Executive, Kylie Moody, tells us what her typical day looks like here at Modo25. From reporting to audits, Kylie has ...

Kylie Moody, SEO Executive

5 to watch this week in digital: Facebook &...

This week, Google and Facebook are under pressure yet again and the TikTok saga continues. Here are our five to watch this week in digital.

Google and Facebook under pressure to stop targeting ads at teens

Modo25 hosts first annual business review

Last Friday, the Modo25 team got together as a whole for the first time since March. Respecting the social distancing rules, we met at Bowcliffe...

Modo25 welcome at Bowcliffe Hall

What is reactive content and how can you use it?

Do you use reactive content? Normally, you’d

Marmite Brexit reactive content

5 SEO metrics that matter and why you should tr...

SEO metrics - do you know which ones you should be tracking? In the world of digital marketing, it can feel like there are endless tools, report...

SEO Metrics that matter and why you should track them

5 to watch this week in digital: Oracle to part...

The bidding war for fast-growing social media app TikTok has come to a head this week as they reject a deal from Microsoft, which means that softwa...

TikTok Purchase

Modo25 contributes to government-funded guide f...

Our CEO and Founder, John Readman has provided some valuable information and advice for an expert guide created for SMEs. The guide has been cre...

John Readman, Be the Business guide for SMEs

Modo25 shortlisted for two UK Digital Growth Aw...

We're thrilled to reveal that we have been shortlisted for two UK Digital Growth Awards. Both...

UK Digital Growth Awards

A quick guide to image optimisation

Do you know how to correctly perform image optimisation? Images are a vital part of any piece of content. Without images, you’re left with a bod...

Image optimisation guide

Pitching our MarTech BOSCO for the SixSixty ser...

We’re showcasing our exciting new MarTech BOSCO in the latest SixSixty Club series...

MarTech Bosco

The complete guide to internal link building on...

Much the same as link building on external sites, you shoul...

Internal link building

5 to watch this week in digital: Snapchat’s loc...

The pandemic has had a significant impact on the advertising industry, and television in particular. Broadcasters were forced to slash the price of...

in-game ads

Inhousing on the rise as agencies find themselv...

A new report from the World Federation of Advertisers (WFA) and The Observatory International reveals creative inhousing has risen to

inhousing marketing team

What is PPC and how does paid media work?

We’re taking it back to basics today to explain exactly what PPC is and how it works. If you’re new to digital marketing, you may find the vario...

PPC online shopping

What is a Google featured snippet and how do yo...

Ever heard of a Google featured snippet? In the world of digital marketing, content and SEO go hand in hand. They both rely on each other to ...

phone showing Google featured snippet

5 to watch this week in digital: Google increas...

Another week and some more digital news for you. Our top stories are from Google and Apple who have both hit headlines this week – one for better r...

security cameras

7 essential outreach tools for link building

Link building is the bread and butter of SEO marketing. In ...

Link building for SEO

We’re pleased to announce our new advisory board

Our first-year anniversary is coming up and with that in mind, we’re proud to reveal our new advisory board. The Modo25 advisory board is made u...

Modo25 advisory board

Future of office working: Modo25’s approach

With the world slowly returning to some kind of normality, we take a look at what the future of office working might look like. Here at Modo25,

Modo25 team

We’ve been nominated for two Prolific North Awa...

We’re excited to announce that we’ve been nominated for not one, but two Prolific North Awards! Ahead of our first year in busi...

5 to watch this week in digital: Visual storyte...

In an attempt to target audiences in a cookie-less way, eBay have launched a new set of programmatic targeting capabilities, where the shopper is a...

Visual storytelling

Keep calm and carry on webinar!

Don’t you just love brand-new, state of the art technology?! We were all set to host our exciting new webinar software yesterday, that would ena...

B2B Webinar

10 digital marketing buzzwords and what they mean

Digital marketing is one of those industries that feels like it comes with its own language. From acronyms to platform and software names, there ar...

digital marketing buzzwords - black notebook

5 to watch this week in digital: Video game adv...

We’ve all been there, watching a minute-long ad on a mobile game in exchange for more coins or points. Would you act the same way if this was a con...

Lead generation

5 top tips on content optimisation and how to a...

You might have heard the phrase ‘content is king’ thrown around quite a lot. While it’s true that having lots of content on your site will help it ...

Content Optimisation

Meet our new team members; Kylie & Rebekah

As part of our continued growth, we’ve welcomed two new members to the Modo25 family. Kylie Moody joins us as Performance Marketing Executive to he...

Kylie & Bex

7 common SEO mistakes and how to fix them

If you’re just starting to work on your site and brand, it can be easy to fall into some common SEO mistakes. Without a strategy or plan, it can...

Common SEO mistakes

Register for our B2B sales and marketing webina...

Modo25 B2B sales and marketing webinar

5 to watch this week in digital: Advertisers pr...

Apple are set to disrupt the advertising industry, after launching a new privacy update that can prevent tracking and targeted ads. TikTok has also...

Targeted ads

5 essential roles for growing an inhouse market...

Inhouse marketing team

What’s happening with TikTok in America?

It seems we can’t go a week without some kind of TikTok news. TikTok, which has experienced incredibly rapid ...

TikTok

Our CEO talks all things Modo25 & Bosco on...

Our CEO John Readman has recently featured on Segmentify’s podcast series ‘The eCommerce Growth Show’. Hosted by Phill Kay, the podcast series i...

eCommerce Growth Show

5 to watch this week in digital: Why Microsoft ...

Microsoft have recently announced that they are interested in purchasing fast-growing app, TikTok and are currently in talks with the company and t...

Microsoft’s TikTok takeover

3 key factors to consider when inhousing your d...

Inhousing your digital marketing can be a challenging process. There are clear, significant benefits in doing so, but there are several factors to ...

Inhousing digital marketing

Introducing commission free ‘Buy on Googl...

Earlier this week, Google announced that their ‘Buy on Google’ checkout experience will no longer charge a commission fee as well as allowing retai...

Buy on Google

Google launches version 1.4 of Google Ads Editor

Google only released the latest version of their Ads Editor back in

Google Ads Editor

5 to watch this week in digital: Increase in di...

It was only back in April when Google released the 1.3 version of their Ads Editor, but there have been developments since, and the next version ha...

Digital advertising

5 ways to use infographics that will drive results

If you’ve never used infographics – why not? While it’s true a lot of design work goes into creating a professional infographic, they more than ...

Infographic design

Two new features to Google Responsive Search Ads

Google has announced further developments to its Ads platform, introducing two new features to their Responsive Search Ads. Here’s what we know abo...

Google Responsive Search Ads

Have you taken your digital marketing inhouse y...

Did you know that 85% of marketers in Europe have moved, or are in the process of moving their operations inhouse? In partnership with

Inhousing whitepaper

5 to watch this week in digital: Google’s new a...

According to TechUK, the country has seen “two years of digital transformation happening in the space of two ...

Digital transformation

5 common digital marketing performance mistakes...

Measuring performance within digital marketing can be difficult, particularly when you’re assessing where you’ve gone wrong and where you can impro...

Digital marketing performance

Why has TikTok’s popularity grown with the olde...

Fast-growing video app, TikTok is recognised for appealing to a younger audience, and the statistics prove it. 66% of TikTok users...

Why has TikTok's popularity grown

Introducing our guest panellist line up for our...

We’ve already got some great panellists lined up for our next webinar entitled, ‘What's the future of B2B marketing and

Modo25 B2B Marketing

5 to watch this week in digital: Diversity in m...

It’s been a turbulent year so far. We’ve experienced a global pandemic, which has seen a vast digital transformation. As well as the Black Lives Ma...

Diversity in marketing, Pinterest & audio advertising

Our best practice guide to writing landing page...

When it comes to best practice SEO, conten...

Modo25 Writing Landing Page Copy

The digital marketing jargon buster: 17 key ter...

When it comes to digital marketing, there are hundreds of terms used by technical teams and industry experts, and it can be difficult to stay on tr...

Digital marketing terms

Raising money for 1moreChild in a virtual Yorks...

On 5 June, the Modo25 team had planned to walk the Yorkshire Three Peaks to raise money for the charity, 1moreChild. The Yorksh...

Modo25 1moreChild Walk

5 to watch this week in digital: Marketers incr...

As we approach the first full week of July; Ford, Unilever and Diageo are just some of the names that have joined the Facebook advertising boycott....

ISBA Programmatic Transparency Study

Exploring the opportunities of TikTok with soci...

We held another great webinar yesterday with social media experts and influencers, where we discussed the role of TikTok in building brand awarenes...

TikTok webinar

We’re pitching our game-changing technology at ...

We are looking forward to the Retail Week Live SixSixty Series next week, where we will be taking part in a rapid-fire virtual session hosted by an...

Retail Week Live SixtySix Series

To TikTok or not? Register for our guest panel ...

We’re looking forward to our webinar on Thursday 2 July at 4 pm, entitled

To TikTok or Not

5 to watch this week in digital: More brands bo...

Following our last weekly update, we’ve seen further developments in the boycotting of Facebook ads. Over 160 big-name brands have now made the ple...

Facebook boycott

A beginner’s guide to advertising on TikT...

Two years since its merge with musical.ly, TikTo...

TikTok Advertising

What products or services are best suited to af...

Affiliate programs can be beneficial in adding incremental value to your business, but are there any particular goods or services that are best sui...

What products or services are best suited to affiliate programs

How to use Facebook’s Ad Library for comp...

When using social media in your marketing strategy, a tactical way to start is by identifying your competitors. This is a crucial step in helping y...

Facebook Ad Library

5 to watch this week in digital: First big bran...

Facebook are yet again in the firing line; we’ve seen a lot of controversy surrounding their management of misinformation and hate speech with a bi...

Facebook

How we use SimilarWeb in our client strategy

At Modo25, we strive to empower our clients to take control of their marketing success. Together with our talented team of specialists, we use inno...

Modo25 and SimilarWeb

How the pandemic plunged me into a digital mark...

Many businesses have struggled during the lockdown and have had to make unfortunate job cuts or utilise the furlough scheme in order to survive...

From China to Modo25

How should we measure affiliates most effectively?

Proving incrementality and measuring your ROI can be difficult in all forms of marketing but when it comes to affiliates, this channel is challenge...

Modo25 Measuring Affiliates

5 to watch this week in digital: Business to ro...

Technology is reshaping the way we execute our marketing objectives. The customer experience is now hugely reliant on technology, with robots and a...

Artificial intelligence

Google’s Core Web Vital update; explained

Just a few weeks ago, Google announced its new ‘Core Web Vitals’ update to help improve the way it evaluates the

Core Web Vitals

How to measure ROI from influencer marketing

In 2020, it’s hard to imagine a marketing strategy that doesn’t involve influencer marketing in some way and it’s easy to see why.

Modo25 influencer marketing

9 in 10 people globally think it’s important to...

In the UK, we’re seeing significant changes to both business and consumer behaviours as we begin to ease lockdown restrictions. The latest coron...

Coronavirus business as normal

5 to watch this week in digital: US officials m...

We’re into week 12 of lockdown and life seems to be settling into this new way of living and working. In terms of marketing news, there have been s...

We’ve launched an inhousing whitepaper in partn...

We’ve previously discussed that when it comes to your digital marketing, you generally have a choice of how you handle the various aspects of your ...

Inhousing whitepaper

Misconceptions of affiliate marketing

Affiliate marketing receives a mixed reaction, which may be why many brands and retailers shy away from this channel.

Misconceptions of Affiliate Marketing

Latest news on Google’s March algorithm u...

Just a few weeks ago, Google announced its new ‘Core Web Vitals’ update to help improve the way it evaluates the

5 to watch this week in digital: Inhousing on t...

As we move closer towards some sort of normality, businesses are adjusting their processes and strategies to this new world of business, as well as...

5 to watch rise of inhousing

Reporting digital marketing performance –...

A lot has changed over the past few months; budgets have been compromised and strategies are being reconsidered. The same applies with your metrics...

Reporting online performance

Progress continues with our paid search planner...

Over the past few months, our tech and data team have been working intently to resume the development of our marketing technology platform,

New Bosco update

How retailers can benefit from the introduction...

Facebook Shops

5 to watch this week in digital: Facebook shops...

How many of us listen to a podcast? According to the Guardian, 12.5% of us (around 7.1 million people) listen to podcasts weekly, which is up 58% i...

5 to watch in digital podcast

Affiliate marketing: Is it still relevant? An e...

We held another brilliant online panel discussion yesterday, where we explored the relevance of affiliate marketing in today’s marketing mix.

Affiliate Marketing Modo25 Panel

What are the advantages and disadvantages of in...

When it comes to your marketing, you generally have to make a decision on how you want to handle the various aspects of your strategy – outsource a...

What are the advantages and disadvantages of inhousing

We’re one of the first advertising partners of ...

We’re excited to announce that we are one of the first digital providers in the UK to partner with video-sharing social media platform,

Modo25 TikTok Partner

5 to watch this week in digital: Redefining you...

As we continue to work from home and adapt to the new normal, brands are becoming reliant on market research and data to make more informed busines...

5 to watch in digital, focus on data

Our performance team continues to grow with a n...

We’re living in unprecedented times, but that’s not stopped us from growing our talented team. We’re excited to welcome Alex Jackson as Performance...

Alex Jackson joins the Modo25 Performance team

Is now the right time to inhouse your marketing?

In our latest webinar, we were joined by a panel of marketing and retail experts to discuss the pros and cons of inhousing your digital marketing. ...

Is now the right time to inhouse your marketing?

5 small ways of working smarter, not harder, at...

By now, we’re all well aware that working from home has very much become the new ‘norm’. As such, working smarter is something we're all going to h...

Reserve your place on our online expert panel d...

We’re looking forward to hosting another panel debate through Zoom on Thursday 21 May at 11 am to discuss affiliate marketing and its relevancy in ...

Modo25 Panel Debate on Affiliate Marketing

5 to watch this week in digital: Faroe Islands’...

Following yesterdays announcement of the Government's staged easing of the lockdown, not much is set to change in the world of digital marketing. H...

Faroe Islands Digital Success

Our best practice guide to creative display ads...

Whether your client is running a fraction of their budget through Facebook paid ads, or they’...

Best practice guide to creative display ads

Turning hope into action: Open platform and ope...

One of the guest panellists from our

Minter Dial on Katz Kiely’s Frontline.live

How to brush up on your digital marketing skill...

In these challenging times, businesses are changing the way they operate and adjusting to the new home office. Whether you’ve been furloughed or...

Digital marketing skills

5 to watch this week in digital: Ad revenue gai...

Most businesses have now adjusted to this new way of working and have seen a positive outcome with their change in

This week in digital

What are the pros and cons of inhousing your di...

We were excited to host a free online fireside chat through Zoom yesterday, where we were joined by a panel of marketing and retail experts to disc...

Pros and Cons of Inhousing your Digital Marketing Discussion

We’ll be joined by an expert panel to discuss i...

During these times of change and uncertainty, is now the time to rethink how you manage your digita...

Inhousing fireside chat Modo25

5 to watch this week in digital: YouTube video ...

In this current climate, it’s great to see that there are lots of businesses, both big and small, working to help advertisers and consumers during ...

YouTube introduce new video builder

You can now access Google Shopping listings for...

Starting at the end of April, Google will be rolling out fr...

Free listings on Google Shopping

Our definitive guide on how to structure an inh...

Previously we’ve talked about the options that businesses face, whether to inhouse their marketing, outsource to a creative agency or combine both....

How to structure an inhouse agency.

When inhouse and agency go hand in hand

When it comes to digital marketing, you generally have to make a decision on how you want to handle the various aspects of your strategy – outsourc...

What is an inhouse agency?

5 to watch this week in digital: Adobe trends, ...

There is an abundance of speculation articles surrounding the coronavirus pandemic; from reinvigorating the economy with advertising, the

Importance of SEO

Introducing Bosco and discussing our thoughts o...

We were excited to host our first ever webinar

Modo25 Bosco Webinar

5 to watch this week in digital: Localisation i...

As we all continue to work business as unusual as a result of the coronavirus, we’ve been taking a look at which stories are dominating the news. F...

5 to watch UK economy

What to do if a client pauses your marketing se...

We’re living in unprecedented times which has forced businesses to adapt to a new way of working - budgets have been compromised and campaigns have...

Client pauses marketing services

More than 50% of over 70s are spending more tim...

With the provisional close of the hospitality, retail and travel industries, and congested supermarkets with queues out the door; the over 70s are ...

Over 70s internet use

Join our webinar on rethinking your Google spen...

During these uncertain times, we recognise that businesses are having to do everything they can to make strategic plans and forecasts for the next ...

Modo25 Webinar on Google Spend

Google offering ads credits to help small and m...

As you’ll have likely seen, Google are going to start rolling out ads cred...

Google offering ads credits

5 to watch this week in digital: Innovative sta...

Coronavirus is still at the forefront of everyone’s agenda, with no end date in sight. Research and reports are being released on a weekly basis, e...

Start-ups

We’re featured on Disruption Hub for our ...

We’ve been featured in a case study on Disruption Hub this month, sharing and discussing our different approach to digital marketing. We believe...

John discussing digital marketing with Disruption Hub

Why you shouldn’t stop marketing througho...

In these unprecedented times, most businesses are challenged due to the economic impact of the COVID-19 pandemic. In the face of adversity, it’s im...

Marketing in Pandemic

5 to watch this week in digital: Influencer mar...

It’s been another whirlwind week for the digital marketing industry with everything changing on a seemingly daily basis. While things are still ...

Modo25 offers access to CSS platform, Productca...

Have you heard of Productcaster and did you know you could be saving up to 20% on your Google Shopping spend by using it?

How to reclaim your marketing spend and make mo...

Earlier this month, the Modo25 team exhibited at the Digital City Expo. We were situated right next ...

We were proud to sponsor the Think Summits even...

Earlier this month, Modo25 proudly sponsored the Think Summits event held at the DoubleTree Hotel in Leeds. We were eager to be involved in an e...

Modo25 at Think Summits

5 to watch this week in digital: Post-coronavir...

The Coronavirus outbreak is still dominating the news, with recommendations in place that most businesses should operate from home if possible. If ...

Post-coronavirus speculation, paid ads on social & data cleansing

6 top tips for anyone currently working from home

We know it can be difficult to stay motivated when you’re tasked with remote working and faced with home comforts and distractions at every turn. ...

Modo25 Working From Home

A successful week for the team at Digital City ...

Our digital specialists have returned from an eventful two days in Manchester, after exhibiting at the Digital City Expo. The e...

Modo25 at the Digital City Expo

5 to watch this week in digital: Coronavirus co...

It’s been a pretty busy week (to say the least) in terms of world news. With coronavirus still at the forefront of everyone's minds, you’d be forgi...

Modo25 head to London for The Drum ‘Marketer of...

Last week, we headed into London to attend the Marketer of the Future panel hosted...

Digital services tax to hit Google, Facebook an...

Rishi Sunak announced the UK's new budget yesterday, but one announcement that flew under the radar was a

Digital services tax to hit Google, Facebook and Amazon

5 to watch this week in digital: Coronavirus im...

Another week, another round-up of digital news that we think you should be aware of. Here are our top five things to watch this week:

Digital round up March

We’re launching an innovative new marketing tec...

We’re looking forward to exhibiting at the Digital City Expo at Manchester Central ...

Marketing technology platform

5 to watch this week in digital: LinkedIn ‘stor...

It’s the start of another productive week here at the Modo25 office and we’re already diving into the latest updates from the

LinkedIn stories

A step-by-step guide to social media marketing ...

Social media marketing is imperative to a business’s success, with over three billion users worldwide, it has become a platform to truly engage wit...

Social Media Marketing

5 to watch this week in digital: Yorkshire Tea ...

At Modo25, we like to stay on top of the digital world, with a compiled list of what to watch this week and things you might have missed. Some of t...

What to watch this week in digital

We’ve extended the Modo25 family with a new con...

We’re only a couple of months into 2020 but we’re continuing to develop our growing team. We’re always on the lookout for emerging talent within di...

Abby & Morgan New Starters

2020 Digital City Expo at Manchester Central

Digital City Festival

5 to watch this week in digital: Cookies, voice...

We're only a few weeks into 2020 and there's already so much to discuss in the world of digital marketing. We've rounded up our 5 to watch in digit...

5 to watch in digital

Modo25’s two new hires create offices in Prague...

We’re extremely excited to announce that with our two recent hires, we now have

Modo25 Create Offices in Prague and Austrailia

5 to watch this week in digital: Wifi6, Casper ...

Every Monday, we'll be looking into the world of digital marketing and collating our thoughts and opinions on what we think you should know. Here's...

5 to watch in digital

AdSmart from Sky: Targeted TV Advertising

Dynamic TV Ad Serving In 2014 commercial TV changed significantly, yet most viewers will not have noticed the seismic shift in what they ...

Modo25 in the news in December 2019

We were delighted with the coverage that we received in the Yorkshire Post and Leeds Live last week.

Modo25 Yorkshire Post article

Modo25’s ‘not launch’ launch ...

The doors to Modo25 actually opened on 2nd September this year, so by the time we got to November we thought it was time to ...

Modo25 launch party

What is a micro-influencer and should I be usin...

What makes a micro-influencer? If you search for the term ‘micro-influencer’ then you’re probably still not going to get a clear answer o...

social media influencer recording a video

Advertising with Amazon DSP

Amazon took over the retail world with a slick website and an even slicker delivery system. Even now, many retailers are still playing catch up.

phone with amazon open in front of amazon website

TikTok – Beat the clock, be on TikTok before ev...

Fastest growing social network Tiktok, as you may or may not know, is the

A Guide to Advertising on Reddit

Reddit is in the top 10 most visited sites on the internet with all content on the site generated by communities Reddit provides a great ...

Providing greater certainty in marketing during...

Marketing continues to be a battle against the metrics. Accountability through ROI continues to be a critical component in justifying mar...

11 Advantages & Disadvantages When Taking ...

It can be difficult to know how much of your marketing and advertising should be carried out inhouse and how much you should outsource to an ag...

Colleagues in an informal meeting