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Modo25 / News & Insights

News & Insights

Stay up to date with all the latest developments, reports, case studies, and digital marketing insights from Modo25.

2020 Digital City Expo at Manchester Central

Digital City Festival

5 to watch this week in digital: cookies, voice...

The loss of cookies isn’t the end of ...

Department store escalators

5 things to watch in digital: Wifi6, Casper Bed...

Tom's weekly round-up of what's happened this week and what to look out for.

Laptop and credit card held

AdSmart from Sky: Targeted TV Advertising

Dynamic TV Ad Serving In 2014 commercial TV changed significantly; yet most viewers will not have noticed the seismic shift in what they ...

Modo25 in the news in December 2019

We were delighted with the coverage that we received in the Yorkshire Post and Leeds Live last week. Digital shake-up leads to firm's four day...

Yorkshire Post article

Modo25 – Inhousing digital marketing

The doors to Modo25 actually opened on 2nd September this year, so by the time we got to November we thought it was time to ...

Modo25 launch party

What is a micro-influencer? Why should I be usi...

What makes a micro-influencer? If you search for the term ‘micro-influencer’ then you’re probably still not going to get a clear answer o...

social media influencer recording a video

Advertising with Amazon DSP

Amazon took over the retail world with a slick website and an even slicker delivery system. Even now, many retailers are still playing catch up.

phone with amazon open in front of amazon website

TikTok – Beat the clock, be on TikTok before ev...

Fastest growing social network Tiktok, as you may or may not know, is the world’s fastest growing social network with over 800 million in...

A Guide to Advertising on Reddit

Reddit is in the top 10 most visited sites on the internet with all content on the site generated by communities Reddit provides a great ...

Providing greater certainty in confusing times

Marketing continues to be a battle against the metrics. Accountability through ROI continues to be a critical component in justifying mar...

11 Advantages & Disadvantages When Taking ...

It can be difficult to know how much of your marketing and advertising should be carried out inhouse and how much you should outsource to an ag...

Colleagues in an informal meeting