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Modo25 / News & Insights

News & Insights

Stay up to date with all the latest developments, reports, case studies, and digital marketing insights from Modo25.

Essential SEO Tools: The Best Free & Paid ...

The Best SEO Tools SEO tools help to guide and strategise your SEO marketing. But how do you know which ones are worth investing in? Our ...

SEO basics, ultimate guide

A Fleeting Moment for Twitter

Our Senior Performance Marketing Manager, Tom, and Associate Director of SEO, Jamie, discuss this week's top digital headlines. The biggest news th...

Stop Pausing Underperforming Google Ads!

Our Senior Performance Marketing Manager, Tom, and Associate Director of SEO, Jamie, discuss this week's top digital headlines. The biggest news th...

Google-ads-pausing-underperforming-campaigns

What is SEO? – SEO Basics Guide

Looking to learn the SEO basics? Our team of industry specialists have put together the ultimate guide to help you get started. What is SEO?

SEO basics, ultimate guide

Tightening up time for policies on financial ads

Our Performance Marketing Manager, Tom, and Associate Director of SEO, Jamie, discuss this week's top digital headlines. The biggest news this week...

What is PPC? – PPC Best Practice Guide

What is PPC and how does it work? PPC is a form of marketing in which advertisers pay a fee for each click on their ads. It is a way of b...

We’ve been awarded a Platinum Award from ...

Our wonderful team here at Modo25 have recently been awarded the Platinum Quality Mark Award from the Chariti...

Junk food ads banned before watershed

Our Performance Marketing Manager, Tom, and Performance Marketing Executive, Kylie, discuss this week's top digital headlines. The biggest news thi...

Junk food ads to be banned before watershed in UK

Digital Marketing Basics – What is Digita...

Digital marketing is one of the fastest-growing industries in the UK today and with no signs of stopping, we want to break down and explain the bas...

British Heart Foundation makes a CPR ad in 18 h...

In this week's digital news to watch, our Performance Marketing Manager, Alex, and Associate Director of SEO, Jamie, discuss Google's rollout of th...

How British Heart Foundation made a CPR ad in 18 hours

How many types of digital marketing are there?

Digital marketing is a huge industry, and it can feel like there are loads of different branches within it. From SEO to PPC and content to affiliat...

Types of digital marketing, traditional vs digital marketing

Will Brewdog and its ‘toxic culture’ crisis thr...

In this week's digital news to watch, our Performance Marketing Manager Tom and Associate Director of SEO Jamie, discuss the early signs from the G...

What does the future of performance marketing l...

In this week's digital news to watch, our Performance Marketing Manager Tom and Associate Director of SEO Jamie, discuss Google's new core update f...

SEO specialists say only 40% of recommendations...

In this week's digital news to watch, our Performance Marketing Manager Tom and Associate Director of SEO Jamie, discuss how Google is migrating si...

SEO basics, ultimate guide

Digital News To Watch: How Apple screwed Facebook

In this week's digital news to watch, our Performance Marketing Manager Tom and Associate Director of SEO Jamie, discu...

Apple vs Facebook

Kickstart Scheme: Meet our new (kick) starters!

Modo25 recently welcomed five...

Modo25 welcomes five Kickstart scheme team members

Digital News To Watch: Former Google Ads boss p...

In this week’s digital news to watch, our Performance Marketing Manager Tom and SEO Executive Kylie discuss everything Google and Reddit and how ea...

Digital news to watch: Facebook privacy under s...

Facebook privacy continues to be a hot topic this week following the iOS14 update by Apple. Elsewhere, Connected TV has been confirmed as the faste...

Facebook privacy under scrutiny

We welcome five Kickstart scheme juniors

We're incredibly excited to announce that we have welcomed five new juniors to the Modo25 team from the

Modo25 welcomes five Kickstart scheme team members

Digital news to watch this week: ‘Keep Fa...

Digital news doesn't stop, not even for a Bank Holiday. Here are our resident digital news experts, Jamie and Tom, to catch you up to speed with th...

Facebook to charge users after Apple iOS14 update

Webinar: Why is all of the best SEO done inhouse?

On Tuesday, April 20, Modo25 hosted an online panel discussion to find out why SEO is best done inhouse. The guest panel included Shahid Awan, e...

Why is all of the best SEO done inhouse

Digital news to watch: iOS 14.5 launching this ...

This week, the infamous iOS 14.5 update launches featuring Apple's new App Tracking Transparency feature. Elsewhere, Google pushes back its Core We...

iOS 14.5 update 2021

Digital news to watch: Dulux’s big social...

It was an interesting weekend on the social media front for brands. On one hand, there is Aldi coming in hot with the viral content for the #freecu...

Dulux's social media blunder about Tottenham Hotspur

Modo25 is walking 2 million steps to raise mone...

It’s that time again – Modo25 are raising money for charity! Next week, the whole team will be walking two million steps in seven days to

Digital news to watch: Brands turn to SMS marke...

SMS marketing is on track to become brands' go-to marketing channel. This week, Jamie and Tom have plenty of Google news to share. From potentia...

Brands turning to SMS marketing

Employee happiness; are we better off at home o...

On Wednesday 17 March, Modo25 hosted an expert online panel discussion to

Employee happiness; are we better off at home or in the office

Digital news to watch: April Fool’s Day 2021 br...

With the general public in a less than jovial spirit, April Fool’s Day 2021 was a rather muted affair. However, some brands managed to get the tone...

Innocent & Heinz April Fool's Day 2021

Legal considerations of adopting a hybrid offic...

With lockdown lifting, both employers and employees are starting to think about their return to the office. Many are deciding to

Legal considerations of adopting a hybrid office model

Digital news to watch: Why content marketing is...

It's the start of a new week here at Modo25. So, Jamie and Tom have been checking out the headlines to bring you this week's top five digital news ...

Why content marketing is so important

BrightonSEO 2021 Day 2: Our team shares their t...

BrightonSEO 2021 has continued today and our SEO specialists, Jamie and Kylie, are here to share their h...

BrightonSEO Day 2 summary

BrightonSEO 2021 Day 1: Our team shares their t...

BrightonSEO 2021 kicked off on Thursday 25 March and our specialists, Jamie and Kyl...

BrightonSEO 2021, day one review

Meet our new Business Development Manager, Jo

As part of our latest recruitment drive, we welcomed Jo Hardcastle to the Modo25 and BOSCO™ team. Jo is our Busi...

Jo Hardcastle, Business Development Manager

PPC marketing tips from industry experts

If you're looking for PPC marketing tips, Modo25 has you covered. Our team of specialists have plenty to share when it comes to creating and runnin...

PPC marketing tips from industry experts

Digital news to watch: Pinterest marketing insi...

It's Monday which means Jamie and Tom are here to breakdown the top news headlines in the digital marketing industry. This week, Pinterest marketin...

Pinterest marketers misunderstanding data

Expert discussion: What is the future of the of...

On Wednesday 17 March, Modo25 hosted an expert online panel discussion to explore the future of the office. Modo25 CEO, John Readman, was joined...

What will your future team and office look like post lockdown

Modo25 nominated for two Digital City Festival ...

This week, Modo25 was nominated for two Digital City Festival awards! We’re up for Best Start-Up and Digital Marketing Campaign of the Year for ...

Modo25 nominated digital city festival awards 2021

The importance of sustainability in retail goin...

It took one global pandemic to completely shift our everyday behaviours. While online shopping was already on a steady incline, the ban of all phys...

The importance of sustainability in retail going forwards

Digital news to watch: ASOS to build own progra...

Performance Marketing Manager, Tom, and Director of Performance Marketing (SEO), Jamie, are back this week to share their thoughts on digital marke...

ASOS to create own programmatic ads business

How businesses can save money on Google ads

When it comes to PPC, there is always one common answer: Google. While the firm itself is under huge scrutiny right now regarding its monopoly on t...

CSS providers, how to save money on google ads

How to identify and improve underperforming con...

Content is arguably the most important thing for successful SEO work. Acting as a sort of support, content is what drives traffic, conversions and ...

Identifying underperforming SEO content

Digital news to watch: Hexagonal marketing mode...

Tom and Jamie are back to highlight and share their thoughts on some top digital marketing headlines. This week, Google cookies are in the spotligh...

Google Cookies; browser promises to no longer track users once cookies phased out

Online discussion: Is paid social marketing sat...

On Tuesday 2 March, we went live with an expert panel to discuss whether or not paid social marketing is saturated. Hosted by our CEO John Readm...

Modo25 is paid social marketing saturated

Digital news to watch: SEO best practice &...

Jamie and Tom are back to share their thoughts on this weeks top digital marketing headlines. From SEO best practice to tech and algorithm updates,...

Google SEO best practice 2021

Google Search Central Live: The latest on SEO i...

Last week Google Search Central held its first Google Se...

SEO in 2021 Google Search Central Live

Panel discussion: What’s next for B2B Sal...

On Wednesday 24, our CEO, John Readman, was over in York with Future Prese...

Modo25 hosts online webinar; What's next for B2B Sales & Marketing?

Digital news to watch: Influencers banned from ...

Our Head of SEO, Jamie, and Performance Marketing Manager, Tom, share their thoughts on this weeks top digital news.

Influencers banned from using filters when promoting beauty products

Our Client Success Exec, Beth, earns Profession...

In January, Beth, our Client Success...

Digital Marketing Institute, digital marketing diploma

Digital news to watch: Google passage indexing ...

There has been plenty of Google news this week including the launch of passage indexing in US English search results. Our Head of SEO, Jamie, and C...

Google launches passage indexing in US English search

How Do UTMs & UTM Conventions Actually Work?

Earlier this week our Junior Marketing Data Analys...

How Do UTMs & UTM Conventions Actually Work

Digital news to watch: demand for digital marke...

Our Head of SEO, Jamie, and Performance Marketing Manager, Tom, share their thoughts on the latest news in digital. The top news story this week is...

Steep increase in demand for digital marketing jobs, people working in a digital office

Webinar review: How advertising can help you st...

Well-written, relevant content is only as good as its distribution. That was the key message from Hayley Ferrante's webinar, ‘

Hayley Ferrante's webinar, ‘How to Stand Out in 2021'

Expert discussion: Getting the most from paid p...

In case you missed it, we held an expert panel discussion on how you can get the best from paid performance marketing in 2021. Our CEO John Read...

How to get the best from paid performance marketing in 2021

5 to watch this week in digital: Google vs Aust...

This week, the Google-related drama continues. Essentially, Google has threatened to

5 to watch this week in digital: Google vs Australia; continued

Modo25 named as Best Content Marketer in the UK...

We're the Best Content Marketers in the UK thanks to Clutch! This award win comes at a time of rapid growth and expansion for Modo25 and we're i...

Modo25 named as Best Content Marketers in the UK

5 to watch this week in digital: Google threate...

This week, Google threatened to pull its search engine from Australia. Elsewhere within the tech-giant, Google Search launches a new mobile design....

Google rendering in 2021

What the iOS14 data collection practices mean f...

Last year, as part of their AppTrackingTransparency (ATT) Framework, Apple enforced new guidelines which require apps within the App Store to provi...

iOS14 data collection update

5 to watch this week in digital: Deliveroo affi...

This week, fast food delivery chain, Deliveroo, sets out to prove the incrementality of affiliates. The Deliveroo affiliate program has long been l...

Deliveroo affiliate program

Meet our new Junior Marketing Data Analysts, Gl...

It's been a busy start to the year at Modo25 and BOSCO™. We've welcomed three new team members already and have ...

Junior Marketing Data Analysts

Facebook ad limit on pages to be introduced in ...

Last year, Facebook revealed that it would be limiting the numbers of ads that could appear on a page. The new ad limit has now been confirmed to b...

Facebook ad limit on pages to be introduced in February

Meet our new Associate Director of Product, Emily

The Modo25 and BOSCO™ team have had a recent recruitment drive to kick start 2021 in the right direction. Recently, Emily Hakner joined the BOSCO™ ...

Emily Hakner

5 to watch this week in digital: Uber wastes $1...

This week, it has been revealed that Uber has wasted $100m in fraudulent ads. Elsewhere, the Facebook monopoly continues to blur lines and Google’s...

Uber $100 ad spend wasted on fraud

What is Conversion Rate Optimisation (CRO)?

As a business owner, how do you differentiate the number of visitors to your site, compared to those going through taking the desired action? Wh...

What is Conversion Rate Optimisation (CRO)

How to create an SEO friendly site structure

At the core of any good SEO work is a sound site structure. If your site is just collections of random posts and pages, search engine algorithms st...

how to create an SEO friendly site structure

5 to watch this week in digital: future of SEO ...

It’s a new year which means the digital marketing industry is getting ready for whatever the next 12 months have to offer. While things may have se...

Future of SEO in 2021; predictions

What a year at Modo25 looks like; 2020

It's been an unusual year - to say the least! But, that hasn't stopped the Modo25 team from growing. We'v...

A year at Modo25

Long-form vs short-form content; which one to u...

Long-form vs short-form content, what’s the difference between the two? Luckily, you don’t need to be a genius to work out the difference betwee...

long-form vs short-form content visual

How to find content ideas for your brand; 5 met...

We’ve all been there: staring at a blank document waiting for inspiration to strike. As a content marketer, you can sometimes feel like you’ve e...

Quick guide on how to set up a LinkedIn ads funnel

Do have a LinkedIn ads funnel? LinkedIn is more than just a social media platform. You can advertise on it much the same as on Facebook, Twitter...

How to set up a LinkedIn ads funnel

Local SEO guide: How to optimise your business ...

Local SEO has become an important part of search marketing and it doesn't show any signs of slowing down. But what is local SEO and why do you n...

How to improve local search results

Difference between paid, owned and earned media

When it comes to paid media, there are three types you need to know about: paid, owned and earned. So, what makes these three different and how ...

Difference between paid, owned and earned media

Google reenables request indexing tool on Searc...

Google have reinstated their request indexing tool, within the URL inspection feature in G...

request indexing tool

SEO glossary of terms: 17 jargon busters

If you’re new to SEO, you’ve probably come across several terms and have no idea what they mean. Fear not, we’ve got you covered. Here is Modo25’s ...

SEO glossary of terms Modo25

5 to watch this week in digital: Facebook vs Ap...

It might be the festive season but the feud between Facebook and Apple has only intensified, as Facebook hit back with public ads. Here’s our five ...

Facebook vs Apple

How can retailers best plan for 2021?

On Tuesday, December 15, Modo25 hosted an online discussion titled, ‘How can retailers best plan for 20201?’. Diane Young, Co-Founder of

How can retailers best plan for 2021

How long does SEO take to see results?

Feel like the effort you’re putting into SEO isn’t working? Well, you’re probably just being a bit impatient. But how long does SEO take to see ...

How long does SEO take to see results

5 digital PR tactics for building links

Digital PR is arguably one of the best ways to build links for your site. The potential for mass links is far greater than outreach alone and is...

5 digital PR tactics for building links

Report reveals 10 years’ worth of growth for eC...

A report by Yieldify, the Customer Journey Optimizatio...

10 year's worth of growth for retailers in 2020

5 to watch this week in digital: digital future...

This week in digital, we take a look at the Chrome Dev Summit 2020 and the rise of localised search. Here are our five to watch this week in digita...

Arcadia Group brands to become online-only

How can content marketing create brand authority?

When looking to build brand authority you need to be using content marketing. The more authority your brand has, the higher it appears in search...

Google December 2020 core update; reviewed

On December 3, Google announced via Twitter that it would be rolling out a core update later that same day. The update was called the December 2020...

Google December 2020 core update review

Meet our new Performance Marketing Executive, I...

Last week, Modo25 welcomed Ioana Dobos to the team as a Performance Marketing Executive. Ioana will be supporting our growing

Ioana Dobos Modo25

5 to watch this week in digital: skills gap in ...

In the past week, Google rolled out a core update which came as a last-minute surprise to webmasters. Elsewhere, the skills gap in digital advertis...

Skills gap in digital advertising

Best Facebook ads according to specialists

We asked some of our Facebook ad specialists what ads they felt went above and beyond the rest. Here's what they had to say.

Manscaped Facebook ad

Google announces December 2020 core update

Google announced on December 3rd 2020 that they would be rolling out

Google December 2020 core update

Modo25 raises over £2000 for Movember

If you’ve been following us on social media or reading our blog, you’ll know that the

Modo25 completes movember fundraising

Modo25 wins Global Leaders Award for affiliate ...

This week, Clutch, the B2B review platform, has revealed its

Modo25 named one of the best affiliate marketing agencies in the world

What is white hat SEO and why does it matter?

White hat SEO; what is it? You may have heard the term mentioned in various articles when it comes to best practice SEO methods. So, what is it ...

What is white hat SEO and why does it matter

5 to watch this week in digital: ‘streaming fir...

This week, Google released an updated Crawl Stat report to help users better understand their algorithm. Elsewhere, the government responds to the ...

streaming first television marketing strategy

What is black hat SEO and why to avoid it

When it comes to search marketing, there are generally two ways of going about things; white hat and black hat SEO.

What is black hat SEO

5 predicted SEO trends for 2021

SEO trends for 2020 may have been a little off given the unexpected coronavirus pandemic. But that won’t stop the industry from making their predic...

SEO trends 2021 voice search

Why blogging is important for your business

As a business owner, you probably don’t have time to think about blogging. Plus, who really needs a blog anyway – aren’t they a bit pointless? W...

why blogging is important for your business

5 technical SEO considerations for Shopify

Shopify is a commerce platform that allows anyone to create an online store and start selling products. It’s particularly popular for start-up’s as...

Technical SEO considerations for Shopify

5 to watch in digital: objections to junk food...

Lockdowns mean that people continue to increase watching and buying online. Black Friday can only be bigger than ever this year. Google's Sandbox f...

Sandbox

How Google Analytics 4 will change digital mark...

Google Analytics 4 is the latest update to Google’s Analytics product. As part of the update, we are introduced to some new features while simul...

Google Analytics 4 update

How to improve your page speed optimisation

By now, we’ve all heard that Google has conf...

page speed optimisation tips

Movo25; mid-month Movember update

We’re already halfway through November. Not only that does mean Christmas is only five weeks away, it also means that we’re at the mid-point of our...

Modo25 mid-way through Movember fundraising

Why is the four-day working week in the news?

Here at Modo25, we already have a four-day working week, every week. However, you might have spotted it in your social media feeds or news outle...

four-day working week at Modo25

5 to watch this week in digital: who will lead ...

It may only be mid-November, but ideas are already forming on what marketing in 2021 will look like. From social media advertising to in-app ads, 2...

Facebook to lead online advertising growth in 2021

Creating a killer landing page for a PPC campaign

Landing pages aren’t just about creating great content that users want to hang about for. So, how can you use landing pages to your advantage when ...

Creating landing pages for a PPC campaign

Google Search Central; the new and improved Web...

Google Webmasters has undergone a rebrand to become Google Searc...

Google Webmasters rebrands to Google Search Central

Living Forecast: how data science can predict U...

As the drama surrounding the US election starts to wind down, attention turns to the pre-election forecasts. This became a point of interest as the...

US election data science review

Google’s page experience algorithm update confi...

*Update as of 19/04/21, Google's page experience algorithm update has been

5 to watch this week in digital: Christmas mark...

Christmas marketing doesn’t stop for anything - not even a national lockdown. Companies are already driving up their Christmas marketing in hopes ...

Christmas marketing & shopping 2020

Modo25 and Tougher Minds; improving working fro...

The Modo25 team have started group training sessions with the help of performance psychology experts, Tou...

Modo25 launches BOSCO™ platform

Last week, here at Modo25, we launched our new SaaS platform, BOSCO™, with a webinar entitled ‘Are you spending too much money with Google?...

BOSCO™ Platform website

Meet our new Head of SEO, Jamie

Last week, the ...

Jamie White Head of SEO, Modo25

Modo25 becomes Movo25 for Movember

Modo25 is a company with charity at its heart. One of our core values is to help those less fortunate than ourselves. Recently, we set up a char...

Modo25 Movember fund-raising

5 to watch this week in digital: Apple search e...

Apple is hitting headlines this week, which makes a change. This is especially refreshing since Google can’t seem to stay out of the spotlight. Whi...

Apple search engine developments 2020

Day in the life of a Chief Technology Officer

Our Chief Technology Officer, Zdenek Burda, explains what his day usually consists of here at Modo25.

Zdenek Burda Chief Technology Officer

Google Discover; what is it and do you use it f...

Google Discover continues to evolve and change how we search online. Back in 2016, Google

Google Discover page

How influencer marketing has changed in 2020

Influencer marketing is still very much on the rise for brands. Where many industries are still trying to adapt to a new way of life, influencer...

How influencer marketing has changed in 2020

Is SEO dead; will it soon be game over?

Every now and then we hear the same old story; SEO is dead. While it’s true paid media wears the crown nowadays, does that really mean that SEO ...

Is SEO dead

5 to watch this week in digital: Landmark lawsu...

Google isn't out of the woods yet, the troubles are only just starting. It’s another week full of digital news. Here are our five to watch this ...

justice department files lawsuit against Google 2020

Amazon ads vs Google ads; the spend war

For a long time, Google held the crown when it came ad spend. Their monopoly over the ad market meant they were often the only option. Until recent...

Day in the life of a Content Marketing Executive

Abby Cooper, Content Marketing Executive, tells us what her usual workday looks like.

Abby Cooper Content Marketing Executive Modo25

How to write the perfect meta description

When it comes to SEO, the little things matter. It’s important to include a number of things in order for your page to appear in search results. Th...

How to write a meta description

5 ways of increasing customer lifetime value on...

Why is customer lifetime value so important? Every good business model focuses on two core things to grow: attracting new customers and retainin...

How to improve customer lifetime value

5 to watch this week in digital: video ads driv...

There have been some interesting studies revealed this week for marketers and advertisers alike. From insights into video ads to calls for full-tra...

Video ads drive 48% more sales

Day in the life of a Marketing Graduate Intern

This week, Beth McDonnell, Marketing Graduate Intern, outlines more about her role with us at Modo25.

Beth McDonnell Graduate Intern

E-A-T content; is it still a relevant ranking f...

Some SEOs swear by it, others think it’s irrelevant – so, is E-A-T content worth it? No matter whether you’re an SME or a large organisation, co...

E-A-T content optimisation

What is search intent and how does it affect SEO?

Knowing what search intent is and how to use it in your SEO strategy can take your content to the next level. If you find you're writing lots of co...

Search intent on mobile

BOSCO™ to launch with an exclusive webinar for ...

This webinar took place in October 2020, watch the full recordi...

BOSCO launches webinar for retailers

5 to watch this week in digital: Changes to Fac...

This week, a few big-name digital companies and advertisers are revealing changes as part of Advertising Week. Google releases new features and Sna...

Advertisers return to snapchat

Modo25 shortlisted for Northern Marketing Award

This week, we found out that we have been shortlisted for a Northern Marketing Award! The Modo25 team have been working hard alongside our clien...

Modo25 shortlisted for Northern Marketing Award

Day in the life of a Performance Marketing Manager

This week, Tom Pickard, Performance Marketing Manager, talks us through his typical day at Modo25.

Tom Pickard Performance Marketing Manager

Is inhouse marketing right for SMEs?

When it comes to marketing, there are traditionally two routes: agency or inhouse. Choosing between the two can be tricky and depends entirely on y...

Inhouse marketing team for SMEs

Hey Google … how do you spell dyslexia?

Our Lead Data Scientist, Michael Thompson, shares his experiences and thoughts on growing up and living with Dyslexia.

Dyslexia Awareness Week 2020

5 to watch this week in digital: ITV launches a...

In a week of more local lockdowns, it seems we're starting to see a change in consumer behaviour. While TikTok numbers continue to soar, audiences ...

ITV advertising platform Planet V

How to better plan and manage your PPC budget

You have to spend money to make money, right? But with a PPC budget, how do you figure out what you should be spending? Whilst it’s not the hott...

PPC budget tips and advice

Core Web Vitals update for SEO: Everything you ...

*Update: The Core Web vitals update has been pushed back to mid-June 2021 We've all heard of Core Web Vitals but what exactly are they?...

How to implement a content cluster strategy

Do you know what a content cluster is? When creating a content strategy, it’s important to first establish your pillars. Content pillars are mad...

Content cluster strategy

Day in the life of a Lead Data Scientist

The role of a Data Scientist is a varied one. Our Lead Data Scientist, Mi...

Micahel Thompson Data Scientist

5 to watch this week in digital: Ahrefs launche...

This week in digital, we’ve got more info on consumer behaviour over the COVID-Christmas and Google still isn’t out of hot water yet. Plus, Ahrefs ...

Ahrefs launches new free tool

Swapping the office for the living room – most ...

We’re six months into the UK lockdown as a result of COVID-19, which has given businesses and their employees a taste of home working. The results ...

Modo25 work from home

What is the difference between Instagram Reels ...

In August, Instagram announced it would be launching Instagram Reels, a new short-form video sharing element. This news came shortly after the

How is Instagram Reels different from TikTok

The return of the QR code in a COVID world

The Quick Response code, or as we know it, QR code, has been an unforeseen winner of 2020 in terms of tech. Flashback to 2012 when QR codes beca...

Track and trace QR code

Day in the life of a Performance Marketing Exec...

Our Performance Marketing Executive, Kylie Moody, tells us what her typical day looks like here at Modo25. From reporting to audits, Kylie has ...

Kylie Moody, SEO Executive

5 to watch this week in digital: Facebook &...

This week, Google and Facebook are under pressure yet again and the TikTok saga continues. Here are our five to watch this week in digital.

Facebook privacy under scrutiny

Modo25 hosts first annual business review

Last Friday, the Modo25 team got together as a whole for the first time since March. Respecting the social distancing rules, we met at Bowcliffe...

Modo25 welcome at Bowcliffe Hall

What is reactive content and how can you use it?

Do you use reactive content? Normally, you’d

Marmite Brexit reactive content

5 SEO metrics that matter and why you should tr...

SEO metrics - do you know which ones you should be tracking? In the world of digital marketing, it can feel like there are endless tools, report...

SEO Metrics that matter and why you should track them

5 to watch this week in digital: Oracle to part...

The bidding war for fast-growing social media app TikTok has come to a head this week as they reject a deal from Microsoft, which means that softwa...

TikTok Purchase

Modo25 contributes to government-funded guide f...

Our CEO and Founder, John Readman has provided some valuable information and advice for an expert guide created for SMEs. The guide has been cre...

John Readman, Be the Business guide for SMEs

Modo25 shortlisted for two UK Digital Growth Aw...

We're thrilled to reveal that we have been shortlisted for two UK Digital Growth Awards. Both...

UK Digital Growth Awards

A quick guide to image optimisation

Do you know how to correctly perform image optimisation? Images are a vital part of any piece of content. Without images, you’re left with a bod...

Image optimisation guide

Pitching our MarTech BOSCO for the SixSixty ser...

We’re showcasing our exciting new MarTech BOSCO in the latest SixSixty Club series...

MarTech Bosco

The complete guide to internal link building on...

Much the same as link building on external sites, you shoul...

Internal link building

5 to watch this week in digital: Snapchat’s loc...

The pandemic has had a significant impact on the advertising industry, and television in particular. Broadcasters were forced to slash the price of...

in-game ads

Inhousing on the rise as agencies find themselv...

A new report from the World Federation of Advertisers (WFA) and The Observatory International reveals creative inhousing has risen to

inhousing marketing team

What is PPC and how does paid media work?

We’re taking it back to basics today to explain exactly what PPC is and how it works. If you’re new to digital marketing, you may find the vario...

PPC online shopping

What is a Google featured snippet and how do yo...

Ever heard of a Google featured snippet? In the world of digital marketing, content and SEO go hand in hand. They both rely on each other to ...

phone showing Google featured snippet

5 to watch this week in digital: Google increas...

Another week and some more digital news for you. Our top stories are from Google and Apple who have both hit headlines this week – one for better r...

security cameras

7 essential outreach tools for link building

Link building is the bread and butter of SEO marketing. In ...

Link building for SEO

We’re pleased to announce our new advisory board

Our first-year anniversary is coming up and with that in mind, we’re proud to reveal our new advisory board. The Modo25 advisory board is made u...

Modo25 advisory board

Future of office working: Modo25’s approach

With the world slowly returning to some kind of normality, we take a look at what the future of office working might look like. Here at Modo25,

Modo25 team

We’ve been nominated for two Prolific North Awa...

We’re excited to announce that we’ve been nominated for not one, but two Prolific North Awards! Ahead of our first year in busi...

5 to watch this week in digital: Visual storyte...

In an attempt to target audiences in a cookie-less way, eBay have launched a new set of programmatic targeting capabilities, where the shopper is a...

Visual storytelling

Keep calm and carry on webinar!

Don’t you just love brand-new, state of the art technology?! We were all set to host our exciting new webinar software yesterday, that would ena...

B2B Webinar

10 digital marketing buzzwords and what they mean

Digital marketing is one of those industries that feels like it comes with its own language. From acronyms to platform and software names, there ar...

digital marketing buzzwords - black notebook

5 to watch this week in digital: Video game adv...

We’ve all been there, watching a minute-long ad on a mobile game in exchange for more coins or points. Would you act the same way if this was a con...

Lead generation

5 top tips on content optimisation and how to a...

You might have heard the phrase ‘content is king’ thrown around quite a lot. While it’s true that having lots of content on your site will help it ...

Content Optimisation

Meet our new team members; Kylie & Rebekah

As part of our continued growth, we’ve welcomed two new members to the Modo25 family. Kylie Moody joins us as Performance Marketing Executive to he...

Kylie & Bex

7 common SEO mistakes and how to fix them

If you’re just starting to work on your site and brand, it can be easy to fall into some common SEO mistakes. Without a strategy or plan, it can...

Common SEO mistakes

Register for our B2B sales and marketing webina...

Just over a week to go until our expert panellists take part in our live studio experience, where we will be discussing the future of B2B sales and...

Modo25 B2B sales and marketing webinar

5 to watch this week in digital: Advertisers pr...

Apple are set to disrupt the advertising industry, after launching a new privacy update that can prevent tracking and targeted ads. TikTok has also...

Targeted ads

5 essential roles for growing an inhouse market...

Inhouse marketing team

What’s happening with TikTok in America?

It seems we can’t go a week without some kind of TikTok news. TikTok, which has experienced incredibly rapid ...

TikTok

Our CEO talks all things Modo25 & Bosco on...

Our CEO John Readman has recently featured on Segmentify’s podcast series ‘The eCommerce Growth Show’. Hosted by Phill Kay, the podcast series i...

eCommerce Growth Show

5 to watch this week in digital: Why Microsoft ...

Microsoft have recently announced that they are interested in purchasing fast-growing app, TikTok and are currently in talks with the company and t...

Microsoft’s TikTok takeover

3 key factors to consider when inhousing your d...

Inhousing your digital marketing can be a challenging process. There are clear, significant benefits in doing so, but there are several factors to ...

Inhousing digital marketing

Introducing commission free ‘Buy on Googl...

Earlier this week, Google announced that their ‘Buy on Google’ checkout experience will no longer charge a commission fee as well as allowing retai...

Buy on Google

Google launches version 1.4 of Google Ads Editor

Google only released the latest version of their Ads Editor back in

Google Ads Editor

5 to watch this week in digital: Increase in di...

It was only back in April when Google released the 1.3 version of their Ads Editor, but there have been developments since, and the next version ha...

Digital advertising

5 ways to use infographics that will drive results

If you’ve never used infographics – why not? While it’s true a lot of design work goes into creating a professional infographic, they more than ...

Infographic design

Two new features to Google Responsive Search Ads

Google has announced further developments to its Ads platform, introducing two new features to their Responsive Search Ads. Here’s what we know abo...

Google Responsive Search Ads

Have you taken your digital marketing inhouse y...

Did you know that 85% of marketers in Europe have moved, or are in the process of moving their operations inhouse? In partnership with

Inhousing whitepaper

5 to watch this week in digital: Google’s new a...

According to TechUK, the country has seen “two years of digital transformation happening in the space of two ...

Digital transformation

5 common digital marketing performance mistakes...

Measuring performance within digital marketing can be difficult, particularly when you’re assessing where you’ve gone wrong and where you can impro...

Digital marketing performance

Why has TikTok’s popularity grown with the olde...

Fast-growing video app, TikTok is recognised for appealing to a younger audience, and the statistics prove it. 66% of TikTok users...

Why has TikTok's popularity grown

Introducing our guest panellist line up for our...

We’ve already got some great panellists lined up for our next webinar entitled, ‘What's the future of B2B marketing and sales in the new re...

Modo25 B2B Marketing

5 to watch this week in digital: Diversity in m...

It’s been a turbulent year so far. We’ve experienced a global pandemic, which has seen a vast digital transformation. As well as the Black Lives Ma...

Diversity in marketing, Pinterest & audio advertising

Our best practice guide to writing landing page...

When it comes to best practice SEO, conten...

Modo25 Writing Landing Page Copy

The digital marketing jargon buster: 17 key ter...

When it comes to digital marketing, there are hundreds of terms used by technical teams and industry experts, and it can be difficult to stay on tr...

Digital marketing terms

Raising money for 1moreChild in a virtual Yorks...

On 5 June, the Modo25 team had planned to walk the Yorkshire Three Peaks to raise money for the charity, 1moreChild. The Yorksh...

Modo25 1moreChild Walk

5 to watch this week in digital: Marketers incr...

As we approach the first full week of July; Ford, Unilever and Diageo are just some of the names that have joined the Facebook advertising boycott....

ISBA Programmatic Transparency Study

Exploring the opportunities of TikTok with soci...

We held another great webinar yesterday with social media experts and influencers, where we discussed the role of TikTok in building brand awarenes...

TikTok webinar

We’re pitching our game-changing technology at ...

We are looking forward to the Retail Week Live SixSixty Series next week, where we will be taking part in a rapid-fire virtual session hosted by an...

Retail Week Live SixtySix Series

To TikTok or not? Register for our guest panel ...

We’re looking forward to our webinar on Thursday 2 July at 4 pm, entitled

To TikTok or Not

5 to watch this week in digital: More brands bo...

Following our last weekly update, we’ve seen further developments in the boycotting of Facebook ads. Over 160 big-name brands have now made the ple...

Facebook privacy under scrutiny

A beginner’s guide to advertising on TikT...

Two years since its merge with musical.ly, TikTo...

TikTok Advertising

What products or services are best suited to af...

Affiliate programs can be beneficial in adding incremental value to your business, but are there any particular goods or services that are best sui...

What products or services are best suited to affiliate programs

How to use Facebook’s Ad Library for comp...

When using social media in your marketing strategy, a tactical way to start is by identifying your competitors. This is a crucial step in helping y...

Facebook Ad Library

5 to watch this week in digital: First big bran...

Facebook are yet again in the firing line; we’ve seen a lot of controversy surrounding their management of misinformation and hate speech with a bi...

Facebook

How we use SimilarWeb in our client strategy

At Modo25, we strive to empower our clients to take control of their marketing success. Together with our talented team of specialists, we use inno...

Modo25 and SimilarWeb

How the pandemic plunged me into a digital mark...

Many businesses have struggled during the lockdown and have had to make unfortunate job cuts or utilise the furlough scheme in order to survive...

From China to Modo25

How should we measure affiliates most effectively?

Proving incrementality and measuring your ROI can be difficult in all forms of marketing but when it comes to affiliates, this channel is challenge...

Modo25 Measuring Affiliates

5 to watch this week in digital: Business to ro...

Technology is reshaping the way we execute our marketing objectives. The customer experience is now hugely reliant on technology, with robots and a...

Artificial intelligence

Google’s Core Web Vital update; explained

Just a few weeks ago, Google announced its new ‘Core Web Vitals’ update to help improve the way it evaluates the

Google December 2020 core update

How to measure ROI from influencer marketing

In 2020, it’s hard to imagine a marketing strategy that doesn’t involve influencer marketing in some way.

Modo25 influencer marketing

9 in 10 people globally think it’s important to...

In the UK, we’re seeing significant changes to both business and consumer behaviours as we begin to ease lockdown restrictions. The latest coron...

Coronavirus business as normal

5 to watch this week in digital: US officials m...

We’re into week 12 of lockdown and life seems to be settling into this new way of living and working. In terms of marketing news, there have been s...

We’ve launched an inhousing whitepaper in partn...

We’ve previously discussed that when it comes to your digital marketing, you generally have a choice of how you handle the various aspects of your ...

Inhousing whitepaper

Misconceptions of affiliate marketing

Affiliate marketing receives a mixed reaction, which may be why many brands and retailers shy away from this channel.

Misconceptions of Affiliate Marketing

Latest news on Google’s March algorithm u...

Just a few weeks ago, Google announced its new ‘Core Web Vitals’ update to help improve the way it evaluates the

5 to watch this week in digital: Inhousing on t...

As we move closer towards some sort of normality, businesses are adjusting their processes and strategies to this new world of business, as well as...

5 to watch rise of inhousing

Reporting digital marketing performance –...

A lot has changed over the past few months; budgets have been compromised and strategies are being reconsidered. The same applies with your metrics...

Reporting online performance

Progress continues with our paid search planner...

Over the past few months, our tech and data team have been working intently to resume the development of our marketing technology platform,

New Bosco update

How retailers can benefit from the introduction...

Facebook Shops

5 to watch this week in digital: Facebook shops...

How many of us listen to a podcast? According to the Guardian, 12.5% of us (around 7.1 million people) listen to podcasts weekly, which is up 58% i...

5 to watch in digital podcast

Affiliate marketing: Is it still relevant? An e...

We held another brilliant online panel discussion yesterday, where we explored the relevance of affiliate marketing in today’s marketing mix.

Affiliate Marketing Modo25 Panel

What are the advantages and disadvantages of in...

When it comes to your marketing, you generally have to make a decision on how you want to handle the various aspects of your strategy – outsource a...

What are the advantages and disadvantages of inhousing

We’re one of the first advertising partners of ...

We’re excited to announce that we are one of the first digital providers in the UK to partner with video-sharing social media platform,

Modo25 TikTok Partner

5 to watch this week in digital: Redefining you...

As we continue to work from home and adapt to the new normal, brands are becoming reliant on market research and data to make more informed busines...

5 to watch in digital, focus on data

Our performance team continues to grow with a n...

We’re living in unprecedented times, but that’s not stopped us from growing our talented team. We’re excited to welcome Alex Jackson as Performance...

Alex Jackson joins the Modo25 Performance team

Is now the right time to inhouse your marketing?

In our latest webinar, we were joined by a panel of marketing and retail experts to discuss the pros and cons of inhousing your digital marketing. ...

Is now the right time to inhouse your marketing?

5 small ways of working smarter, not harder, at...

By now, we’re all well aware that working from home has very much become the new ‘norm’. As such, working smarter is something we're all going to h...

Reserve your place on our online expert panel d...

We’re looking forward to hosting another panel debate through Zoom on Thursday 21 May at 11 am to discuss affiliate marketing and its relevancy in ...

Modo25 Panel Debate on Affiliate Marketing

5 to watch this week in digital: Faroe Islands’...

Following yesterdays announcement of the Government's staged easing of the lockdown, not much is set to change in the world of digital marketing. H...

Faroe Islands Digital Success

Our best practice guide to creative display ads...

Whether your client is running a fraction of their budget through Facebook paid ads, or they’...

Best practice guide to creative display ads

Turning hope into action: Open platform and ope...

One of the guest panellists from our

Minter Dial on Katz Kiely’s Frontline.live

How to brush up on your digital marketing skill...

In these challenging times, businesses are changing the way they operate and adjusting to the new home office. Whether you’ve been furloughed or...

Digital marketing skills

5 to watch this week in digital: Ad revenue gai...

Most businesses have now adjusted to this new way of working and have seen a positive outcome with their change in

This week in digital

What are the pros and cons of inhousing your di...

We were excited to host a free online fireside chat through Zoom yesterday, where we were joined by a panel of marketing and retail experts to disc...

Pros and Cons of Inhousing your Digital Marketing Discussion

We’ll be joined by an expert panel to discuss i...

During these times of change and uncertainty, is now the time to rethink how you manage your digita...

Inhousing fireside chat Modo25

5 to watch this week in digital: YouTube video ...

In this current climate, it’s great to see that there are lots of businesses, both big and small, working to help advertisers and consumers during ...

YouTube introduce new video builder

You can now access Google Shopping listings for...

Starting at the end of April, Google will be rolling out fr...

Free listings on Google Shopping

Our definitive guide on how to structure an inh...

Previously we’ve talked about the options that businesses face, whether to inhouse their marketing, outsource to a creative agency or combine both....

How to structure an inhouse agency.

When inhouse and agency go hand in hand

When it comes to digital marketing, you generally have to make a decision on how you want to handle the various aspects of your strategy – outsourc...

What is an inhouse agency?

5 to watch this week in digital: Adobe trends, ...

There is an abundance of speculation articles surrounding the coronavirus pandemic; from reinvigorating the economy with advertising, the

Importance of SEO

Introducing Bosco and discussing our thoughts o...

We were excited to host our first-ever webinar

Modo25 Bosco Webinar

5 to watch this week in digital: Localisation i...

As we all continue to work business as unusual as a result of the coronavirus, we’ve been taking a look at which stories are dominating the news. F...

5 to watch UK economy

What to do if a client pauses your marketing se...

We’re living in unprecedented times which has forced businesses to adapt to a new way of working - budgets have been compromised and campaigns have...

Client pauses marketing services

More than 50% of over 70s are spending more tim...

With the provisional close of the hospitality, retail and travel industries, and congested supermarkets with queues out the door; the over 70s are ...

Over 70s internet use

Join our webinar on rethinking your Google spen...

During these uncertain times, we recognise that businesses are having to do everything they can to make strategic plans and forecasts for the next ...

Modo25 Webinar on Google Spend

Google offering ads credits to help small and m...

As you’ll have likely seen, Google are going to start rolling out ads cred...

Google offering ads credits

5 to watch this week in digital: Innovative sta...

Coronavirus is still at the forefront of everyone’s agenda, with no end date in sight. Research and reports are being released on a weekly basis, e...

Start-ups

We’re featured on Disruption Hub for our ...

We’ve been featured in a case study on Disruption Hub this month, sharing and discussing our different approach to digital marketing. We believe...

John discussing digital marketing with Disruption Hub

Why you shouldn’t stop marketing througho...

In these unprecedented times, most businesses are challenged due to the economic impact of the COVID-19 pandemic. In the face of adversity, it’s im...

Marketing in Pandemic

5 to watch this week in digital: Influencer mar...

It’s been another whirlwind week for the digital marketing industry with everything changing on a seemingly daily basis. While things are still ...

Modo25 offers access to CSS platform, Productca...

Have you heard of Productcaster and did you know you could be saving up to 20% on your Google Shopping spend by using it?

How to reclaim your marketing spend and make mo...

Earlier this month, the Modo25 team exhibited at the Digital City Expo. We were situated right next ...

We were proud to sponsor the Think Summits even...

Earlier this month, Modo25 proudly sponsored the Think Summits event held at the DoubleTree Hotel in Leeds. We were eager to be involved in an e...

Modo25 at Think Summits

5 to watch this week in digital: Post-coronavir...

The Coronavirus outbreak is still dominating the news, with recommendations in place that most businesses should operate from home if possible. If ...

Post-coronavirus speculation, paid ads on social & data cleansing

6 top tips for anyone currently working from home

We know it can be difficult to stay motivated when you’re tasked with remote working and faced with home comforts and distractions at every turn. ...

Modo25 Working From Home

A successful week for the team at Digital City ...

Our digital specialists have returned from an eventful two days in Manchester, after exhibiting at the Digital City Expo. The e...

Modo25 at the Digital City Expo

5 to watch this week in digital: Coronavirus co...

It’s been a pretty busy week (to say the least) in terms of world news. With coronavirus still at the forefront of everyone's minds, you’d be forgi...

Modo25 head to London for The Drum ‘Marketer of...

Last week, we headed into London to attend the Marketer of the Future panel hosted...

Digital services tax to hit Google, Facebook an...

Rishi Sunak announced the UK's new budget yesterday, but one announcement that flew under the radar was a

Digital services tax to hit Google, Facebook and Amazon

5 to watch this week in digital: Coronavirus im...

Another week, another round-up of digital news that we think you should be aware of. Here are our top five things to watch this week:

Digital round up March

We’re launching an innovative new marketing tec...

We’re looking forward to exhibiting at the Digital City Expo at Manchester Central ...

Marketing technology platform

5 to watch this week in digital: LinkedIn ‘stor...

It’s the start of another productive week here at the Modo25 office and we’re already diving into the latest updates from the

LinkedIn stories

A step-by-step guide to social media marketing ...

Social media marketing is imperative to a business’s success, with over three billion users worldwide, it has become a platform to truly engage wit...

Social Media Marketing

5 to watch this week in digital: Yorkshire Tea ...

At Modo25, we like to stay on top of the digital world, with a compiled list of what to watch this week and things you might have missed. Some of t...

What to watch this week in digital

We’ve extended the Modo25 family with a new con...

We’re only a couple of months into 2020 but we’re continuing to develop our growing team. We’re always on the lookout for emerging talent within di...

Abby & Morgan New Starters

2020 Digital City Expo at Manchester Central

Digital City Festival

5 to watch this week in digital: Cookies, voice...

We're only a few weeks into 2020 and there's already so much to discuss in the world of digital marketing. We've rounded up our 5 to watch in digit...

5 to watch in digital

Modo25’s two new hires create offices in Prague...

We’re extremely excited to announce that with our two recent hires, we now have

Modo25 Create Offices in Prague and Austrailia

5 to watch this week in digital: Wifi6, Casper ...

Every Monday, we'll be looking into the world of digital marketing and collating our thoughts and opinions on what we think you should know. Here's...

5 to watch in digital

AdSmart from Sky: Targeted TV Advertising

Dynamic TV Ad Serving In 2014 commercial TV changed significantly, yet most viewers will not have noticed the seismic shift in what they ...

Modo25 in the news in December 2019

We were delighted with the coverage that we received in the Yorkshire Post and Leeds Live last week.

Modo25 Yorkshire Post article

Modo25’s ‘not launch’ launch ...

The doors to Modo25 actually opened on 2nd September this year, so by the time we got to November we thought it was time to ...

Modo25 launch party

What is a micro-influencer and should I be usin...

What makes a micro-influencer? If you search for the term ‘micro-influencer’ then you’re probably still not going to get a clear answer o...

social media influencer recording a video

Advertising with Amazon DSP

Amazon took over the retail world with a slick website and an even slicker delivery system. Even now, many retailers are still playing catch up.

phone with amazon open in front of amazon website

TikTok – Beat the clock, be on TikTok before ev...

Fastest growing social network Tiktok, as you may or may not know, is the

A Guide to Advertising on Reddit

Reddit is in the top 10 most visited sites on the internet with all content on the site generated by communities Reddit provides a great ...

Providing greater certainty in marketing during...

Marketing continues to be a battle against the metrics. Accountability through ROI continues to be a critical component in justifying mar...

11 Advantages & Disadvantages When Taking ...

It can be difficult to know how much of your marketing and advertising should be carried out inhouse and how much you should outsource to an agency...

Inhouse marketing team