Digital marketing news & insights
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Google Ads competitor analysis, how to find, read and act on what your rivals are running
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Google Ads competitor analysis, how to find, read and act on what your rivals are running
TLDR : You can’t see a competitor’s exact keywords or budget, but the Auction Insights report tells you almost everything […]
Digital news to watch: Google Ads API v25.2 adds competitive benchmarks
In this week’s digital news, Advertisers are getting more data and control across competitive benchmarking, PMax, Search bidding and creator […]
Digital news to watch: Cloudflare lets sites disallow AI training
In this week’s digital news, Cloudflare’s Disallow AI Training keeps mixed-use crawlers available for search. Google and Apple honor training […]
Google Ads not working? It’s because your tracking is broken
TLDR: Google Ads work when the fundamentals are right before the campaign build even starts: accurate conversion tracking, business goals […]
Digital news to watch: Google admits AI Search reports can be misleading
In this week’s digital news to watch, Google’s EU search layout overhaul reshapes visibility for European marketers, while a separate […]
A complete guide to Local SEO
TLDR: Local SEO optimises your online presence, so you show up when people search for a service near them. It […]
ModoFest 2026 💃
Modo25 has done it again, our 7th annual ModoFest was the event of the year, packed with brilliant talks, great […]
The future of AI Shopping: What IMRG and Shopify’s new report means for ecommerce brands
IMRG and Shopify have released a new report, The Future of AI Shopping: How AI Is Reshaping Product Discovery, Consumer […]
