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Modo25 / News & Insights

News & Insights

Stay up to date with all the latest developments, reports, case studies, and digital marketing insights from Modo25.

Latest news on Google’s March algorithm u...

Just a few weeks ago, Google announced its new ‘Core Web Vitals’ update to help improve the way it evaluates the

5 to watch this week in digital: Inhousing on t...

As we move closer towards some sort of normality, businesses are adjusting their processes and strategies to this new world of business, as well as...

5 to watch rise of inhousing

Reporting digital marketing performance –...

A lot has changed over the past few months; budgets have been compromised and strategies are being reconsidered. The same applies with your metrics...

Reporting online performance

Progress continues with our paid search planner...

Over the past few months, our tech and data team have been working intently to resume the development of our marketing technology platform,

New Bosco update

How retailers can benefit from the introduction...

Facebook Shops

5 to watch this week in digital: Facebook shops...

How many of us listen to a podcast? According to the Guardian, 12.5% of us (around 7.1 million people) listen to podcasts weekly, which is up 58% i...

5 to watch in digital podcast

Affiliate marketing: Is it still relevant? An e...

We held another brilliant online panel discussion yesterday, where we explored the relevance of affiliate marketing in today’s marketing mix.

Affiliate Marketing Modo25 Panel

What are the advantages and disadvantages of in...

When it comes to your marketing, you generally have to make a decision on how you want to handle the various aspects of your strategy – outsource a...

What are the advantages and disadvantages of inhousing

We’re one of the first advertising partners of ...

We’re excited to announce that we are one of the first digital providers in the UK to partner with video-sharing social media platform,

Modo25 TikTok Partner

5 to watch this week in digital: Redefining you...

As we continue to work from home and adapt to the new normal, brands are becoming reliant on market research and data to make more informed busines...

5 to watch in digital, focus on data

Our performance team continues to grow with a n...

We’re living in unprecedented times, but that’s not stopped us from growing our talented team. We’re excited to welcome Alex Jackson as Performance...

Alex Jackson joins the Modo25 Performance team

Is now the right time to inhouse your marketing?

In our latest webinar, we were joined by a panel of marketing and retail experts to discuss the pros and cons of inhousing your digital marketing. ...

Is now the right time to inhouse your marketing?

5 small ways of working smarter, not harder, at...

By now, we’re all well aware that working from home has very much become the new ‘norm’. As such, working smarter is something we're all going to h...

Reserve your place on our online expert panel d...

We’re looking forward to hosting another panel debate through Zoom on Thursday 21 May at 11 am to discuss affiliate marketing and its relevancy in ...

Modo25 Panel Debate on Affiliate Marketing

5 to watch this week in digital: Faroe Islands’...

Following yesterdays announcement of the Government's staged easing of the lockdown, not much is set to change in the world of digital marketing. H...

Faroe Islands Digital Success

Our best practice guide to creative display ads...

Whether your client is running a fraction of their budget through Facebook paid ads, or they’...

Best practice guide to creative display ads

Turning hope into action: Open platform and ope...

One of the guest panellists from our

Minter Dial on Katz Kiely’s Frontline.live

How to brush up on your digital marketing skill...

In these challenging times, businesses are changing the way they operate and adjusting to the new home office. Whether you’ve been furloughed or...

Digital marketing skills

5 to watch this week in digital: Ad revenue gai...

Most businesses have now adjusted to this new way of working and have seen a positive outcome with their change in

This week in digital

What are the pros and cons of inhousing your di...

We were excited to host a free online fireside chat through Zoom yesterday, where we were joined by a panel of marketing and retail experts to disc...

Pros and Cons of Inhousing your Digital Marketing Discussion

We’ll be joined by an expert panel to discuss i...

During these times of change and uncertainty, is now the time to rethink how you manage your digita...

Inhousing fireside chat Modo25

5 to watch this week in digital: YouTube video ...

In this current climate, it’s great to see that there are lots of businesses, both big and small, working to help advertisers and consumers during ...

YouTube introduce new video builder

You can now access Google Shopping listings for...

Starting at the end of April, Google will be rolling out fr...

Free listings on Google Shopping

Our definitive guide on how to structure an inh...

Previously we’ve talked about the options that businesses face, whether to inhouse their marketing, outsource to a creative agency or combine both....

How to structure an inhouse agency.

When inhouse and agency go hand in hand

When it comes to digital marketing, you generally have to make a decision on how you want to handle the various aspects of your strategy – outsourc...

What is an inhouse agency?

5 to watch this week in digital: Adobe trends, ...

There is an abundance of speculation articles surrounding the coronavirus pandemic; from reinvigorating the economy with advertising, the

Importance of SEO

Introducing Bosco and discussing our thoughts o...

We were excited to host our first ever webinar

Modo25 Bosco Webinar

5 to watch this week in digital: Localisation i...

As we all continue to work business as unusual as a result of the coronavirus, we’ve been taking a look at which stories are dominating the news. F...

5 to watch UK economy

What to do if a client pauses your marketing se...

We’re living in unprecedented times which has forced businesses to adapt to a new way of working - budgets have been compromised and campaigns have...

Client pauses marketing services

More than 50% of over 70s are spending more tim...

With the provisional close of the hospitality, retail and travel industries, and congested supermarkets with queues out the door; the over 70s are ...

Over 70s internet use

Join our webinar on rethinking your Google spen...

During these uncertain times, we recognise that businesses are having to do everything they can to make strategic plans and forecasts for the next ...

Modo25 Webinar on Google Spend

Google offering ads credits to help small and m...

As you’ll have likely seen, Google are going to start rolling out ads cred...

Google offering ads credits

5 to watch this week in digital: Innovative sta...

Coronavirus is still at the forefront of everyone’s agenda, with no end date in sight. Research and reports are being released on a weekly basis, e...

Start-ups

We’re featured on Disruption Hub for our ...

We’ve been featured in a case study on Disruption Hub this month, sharing and discussing our different approach to digital marketing. We believe...

John discussing digital marketing with Disruption Hub

Why you shouldn’t stop marketing througho...

In these unprecedented times, most businesses are challenged due to the economic impact of the COVID-19 pandemic. In the face of adversity, it’s im...

Marketing in Pandemic

5 to watch this week in digital: Influencer mar...

It’s been another whirlwind week for the digital marketing industry with everything changing on a seemingly daily basis. While things are still ...

Modo25 offers access to CSS platform, Productca...

Have you heard of Productcaster and did you know you could be saving up to 20% on your Google Shopping spend by using it?

How to reclaim your marketing spend and make mo...

Earlier this month, the Modo25 team exhibited at the Digital City Expo. We were situated right next ...

We were proud to sponsor the Think Summits even...

Earlier this month, Modo25 proudly sponsored the Think Summits event held at the DoubleTree Hotel in Leeds. We were eager to be involved in an e...

Modo25 at Think Summits

5 to watch this week in digital: Post-coronavir...

The Coronavirus outbreak is still dominating the news, with recommendations in place that most businesses should operate from home if possible. If ...

Post-coronavirus speculation, paid ads on social & data cleansing

6 top tips for anyone currently working from home

We know it can be difficult to stay motivated when you’re tasked with remote working and faced with home comforts and distractions at every turn. ...

Modo25 Working From Home

A successful week for the team at Digital City ...

Our digital specialists have returned from an eventful two days in Manchester, after exhibiting at the Digital City Expo. The e...

Modo25 at the Digital City Expo

5 to watch this week in digital: Coronavirus co...

It’s been a pretty busy week (to say the least) in terms of world news. With coronavirus still at the forefront of everyone's minds, you’d be forgi...

Modo25 head to London for The Drum ‘Marketer of...

Last week, we headed into London to attend the Marketer of the Future panel hosted...

Digital services tax to hit Google, Facebook an...

Rishi Sunak announced the UK's new budget yesterday, but one announcement that flew under the radar was a

Digital services tax to hit Google, Facebook and Amazon

5 to watch this week in digital: Coronavirus im...

Another week, another round-up of digital news that we think you should be aware of. Here are our top five things to watch this week:

Digital round up March

We’re launching an innovative new marketing tec...

We’re looking forward to exhibiting at the Digital City Expo at Manchester Central ...

Marketing technology platform

5 to watch this week in digital: LinkedIn ‘stor...

It’s the start of another productive week here at the Modo25 office and we’re already diving into the latest updates from the

LinkedIn stories

A step-by-step guide to social media marketing ...

Social media marketing is imperative to a business’s success, with over three billion users worldwide, it has become a platform to truly engage wit...

Social Media Marketing

5 to watch this week in digital: Yorkshire Tea ...

At Modo25, we like to stay on top of the digital world, with a compiled list of what to watch this week and things you might have missed. Some of t...

What to watch this week in digital

We’ve extended the Modo25 family with a new con...

We’re only a couple of months into 2020 but we’re continuing to develop our growing team. We’re always on the lookout for emerging talent within di...

Abby & Morgan New Starters

2020 Digital City Expo at Manchester Central

Digital City Festival

5 to watch this week in digital: Cookies, voice...

We're only a few weeks into 2020 and there's already so much to discuss in the world of digital marketing. We've rounded up our 5 to watch in digit...

5 to watch in digital

Modo25’s two new hires create offices in Prague...

We’re extremely excited to announce that with our two recent hires, we now have

Modo25 Create Offices in Prague and Austrailia

5 to watch this week in digital: Wifi6, Casper ...

Every Monday, we'll be looking into the world of digital marketing and collating our thoughts and opinions on what we think you should know. Here's...

5 to watch in digital

AdSmart from Sky: Targeted TV Advertising

Dynamic TV Ad Serving In 2014 commercial TV changed significantly, yet most viewers will not have noticed the seismic shift in what they ...

Modo25 in the news in December 2019

We were delighted with the coverage that we received in the Yorkshire Post and Leeds Live last week.

Modo25 Yorkshire Post article

Modo25’s ‘not launch’ launch ...

The doors to Modo25 actually opened on 2nd September this year, so by the time we got to November we thought it was time to ...

Modo25 launch party

What is a micro-influencer and should I be usin...

What makes a micro-influencer? If you search for the term ‘micro-influencer’ then you’re probably still not going to get a clear answer o...

social media influencer recording a video

Advertising with Amazon DSP

Amazon took over the retail world with a slick website and an even slicker delivery system. Even now, many retailers are still playing catch up.

phone with amazon open in front of amazon website

TikTok – Beat the clock, be on TikTok before ev...

Fastest growing social network Tiktok, as you may or may not know, is the

A Guide to Advertising on Reddit

Reddit is in the top 10 most visited sites on the internet with all content on the site generated by communities Reddit provides a great ...

Providing greater certainty in marketing during...

Marketing continues to be a battle against the metrics. Accountability through ROI continues to be a critical component in justifying mar...

11 Advantages & Disadvantages When Taking ...

It can be difficult to know how much of your marketing and advertising should be carried out inhouse and how much you should outsource to an ag...

Colleagues in an informal meeting