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Paid Search

Paid search is a type of digital marketing where you pay for ad space to reach your target audience. Brands pay for their content to be promoted so that they can spread their message on a larger scale when compared with organic marketing. Paid search is the perfect option for your business if you’re looking to increase traffic, sales and conversions.

Paid search can come in the form of pay-per-click ads, video ads, display ads, retargeting and more.

Transforming your paid search with Modo25

By choosing to work with us, you are guaranteed a seamless workflow that you’d struggle to find with larger digital marketing agencies out there.

We want to make sure you’re getting the best value. That’s why we provide you with paid search services such as the restructuring of accounts, implementing attribution, data-driven optimisation and negotiating rates with affiliates. We do all of this to get you on the ground running so your team will be able to effortlessly take over when ready.

Paid search services

We work across all the industry-standard paid search marketing platforms for maximum efficiency and returns. Our team of specialist will work with you to identify opportunities within the following channels so that you are getting the most out of your budget:

Google Shopping

Our paid search specialists work to find relevant opportunities within Google Shopping so that your products are featured in SERPs of relevant shoppers.


Bing Shopping

We work across several channels to ensure maximum exposure; this includes the use of Bing Shopping. We analyse your budgets and identify how best to spend them so that your core audience are discovering your brand.


Feed Management

We don’t just find and optimise paid search opportunities; we also offer feed management too. So, we can monitor and report on all your channels which means you can focus on training and development.

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We can help you to start and nurture paid media campaigns

As a paid search agency, our team of specialists can help you to set up and start paid search ads as well as grow and manage any existing campaigns.


When it comes to paid search advertising, we know our stuff. From Programmatic and Marketplaces to AdWords, RLSAs and Google Shopping – we’ve got it covered.

By using advanced data analytics and leading technology, we’re able to uncover what is driving your customers’ behaviour to better predict their future actions. The accuracy of this can help you to provide platforms that are sustainable for achieving your goals.

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We provide you with leading support and guidance

Here at Modo25, we believe that the world of digital marketing could be improved. We understand that when it comes to paid search, many businesses worry about diminishing returns on spend. Unlike other digital marketing providers, we work across multiple channels and by using attribution, prolong growth of media investment.

We continuously work to identify opportunities across you paid media channels and find solutions that work for you. We can also help you start from scratch by showing you the paid search basics and building on this as we go. By communicating closely with our internal teams, we provide ongoing roadmaps to ensure you are getting a proactive and reactive service.


Our goal is to help businesses take their marketing in-house and to own their marketing success.  Therefore, we also provide you and your team with ongoing training and development in the form of workshops. This is to help your current team to grow and up-skill with the support and knowledge offered by our team here at Modo25.

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We know everything there is to know about paid search analytics

As we’re sure you already know, paid search campaigns require the use of industry tools. Luckily, our team are certified across all of the relevant platforms to ensure you can maximise your efforts.


We will also show you and your team how to use them, if they don’t already. We use the following tools on a daily basis:

  • Search Ads 360 (premium paid search dashboard)
  • Campaign Manager (cross device/cross channel reporting and attribution)
  • SimilarWeb and other competitor analysis tools
  • BOSCO™
  • Google Ads
  • Microsoft Ads
  • Analytics
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Speak to a specialist to find out how we can work with you 


We offer a free paid search audit to help you identify areas that could do with a little improvement.

Otherwise, we would love to hear from you and find out more about your current paid search work. Let’s work together.

Get in touch

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