In this weeks digital news, Google Ads has introduced brand guidelines for Performance Max campaigns, allowing advertisers to customise automated assets. Optional settings include custom colours for video generation and fonts for responsive display ads, while business names and square logos are mandatory. Meta has introduced changes for EU users of Facebook and Instagram to comply with evolving regulations. Users can now choose between personalised ads, less personalised ads, or an ad-free subscription. Subscriptions will cost €5.99/month on the web or €7.99 on mobile, with additional fees for extra accounts.
Google’s November 2024 Core Update is currently rolling out. As always, it is not recommended that site owners should take any immediate action within this time or try to draw conclusions too early, but wait until the full 2 week roll out has completed. Google has updated their Maps feature to include additional product information directly within their Map listings to find real time product availability in nearby stores. Social media platform Bluesky has picked up more than 1 million new users since the US election, as users seek to escape misinformation and offensive posts on X.
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Google Ads Rolling Out Brand Guidelines For PMax Campaigns
Google Ads has introduced brand guidelines for Performance Max campaigns, allowing advertisers to customise automated assets. Announced at Google Marketing Live, the feature lets users define brand fonts, colours, logos, and business names to ensure consistent brand representation. Optional settings include custom colours for video generation and fonts for responsive display ads, while business names and square logos are mandatory. This update provides advertisers with greater control over how their brand appears in Performance Max campaigns, enhancing customisation and consistency across automated ad formats.
Read more here.
Facebook and Instagram to Offer Subscription for No Ads in Europe
Meta has introduced changes for EU users of Facebook and Instagram to comply with evolving regulations. Users can now choose between personalised ads, less personalised ads, or an ad-free subscription. Subscriptions will cost €5.99/month on the web or €7.99 on mobile, with additional fees for extra accounts. Less personalised ads use minimal data, resulting in less relevant content. These changes aim to meet EU regulatory demands while maintaining free access to services. Meta has emphasised the value of personalised ads for users and small businesses but acknowledges the shift may reduce efficiency. Requiring new strategies to support advertisers and users alike.
Read more here.
Google Rolls Out November 2024 Core Algorithm Update
Google’s November 2024 Core Update is currently rolling out. As always, it is not recommended that site owners should take any immediate action within this time or try to draw conclusions too early, but wait until the full 2 week roll out has completed. The update aims to improve the quality of search results, so any drops should be addressed with sustainable strategies to improve, as opposed to quick fixes.
Read more here.
Google Maps Launches Product Search: Steps For Retailers
Google has updated their Maps feature to include additional product information directly within their Map listings to find real time product availability in nearby stores. To enable these new listings to be visible for your site, there are three main components to focus on:
- Structured data markup – full optimisation of Product schema
- Inventory management – keeping this regularly up to date (every 24 hours) and accurately synced with Google Merchant Center
- Store location integration – ensuring accurate store information within Google Business Profile and geocoding information, such as operating hours and pickup availaibility.
Read more here.
Bluesky adds 1m new members as users flee X after the US election
Social media platform Bluesky has picked up more than 1 million new users since the US election. As users seek to escape misinformation and offensive posts on X. The influx, largely from North America and the UK, has helped Bluesky reach nearly 15 million users worldwide, up from 9 million in September, the company said.
Social media researcher Axel Bruns said the platform offered an alternative to X. Formerly Twitter, including a more effective system for blocking or suspending problematic accounts and policing harmful behaviour.
Read more here.
“The bar for engagement has been raised” Execs hopes and fears as Trump enters his second term.
Think brands have gone quiet on social and political issues? Expect them to speak out even less once Trump returns to the White House in January. It’s familiar terrain for public affairs professionals. Everything a company does can be politicised, and they’ve already navigated one Trump administration often marked by unpredictability. But the stakes will be higher for Trump’s second term in office.
“This will be an administration with likely fewer guardrails than we have seen in generations, certainly fewer guardrails than the previous Trump administration,”. Says one agency professional, noting that the Republicans also secured control of the House of Representatives and the Senate. “We will see Trump reward companies and industries who help him politically or further his agenda and punish those who appear opposed or are convenient foils.”
Read more here.
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