In this weeks digital news, Google have continued to release various updates for more AI-powered shopping features. The update are within their platforms ahead of the holiday retail season. A new report by Advanced Web Ranking on Google Search data shows shifting trends in Q3. With CTR increasing for Science and Shopping sectors, but declining for Arts and Entertainment. The Department of Justice (DOJ). Has asked the judge in the Google monopoly ruling case to force Google to sell Chrome, restrict Android from serving Google Search, and ban its default search deals with Apple and others devices.
Google Search Console’s indexing reports, the page indexing, etc. Are often not super up-to-date, but now we hit a 7-day delay. Where the report has not been updated in a week now. Tools like ChatGPT are completing tasks that used to take hours in minutes so firms may want to consider how that’ll affect hourly billing. Thanks to AI, initial research can happen in just a few seconds.
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Google rolls out AI-Powered In-Store shopping tools
Google have continued to release various updates for more AI-powered shopping features within their platforms ahead of the holiday retail season. Google Lens users can now take photos of products in store to instantly see reviews, prices and stock levels and Google Pay have expanded their security features with virtual cards for Discover users and Afterpay as a payment option.
Read more here.
Google Search CTR Data Reveals Shifting Industry Trends
A new report by Advanced Web Ranking on Google Search data shows shifting trends in Q3. With CTR increasing for Science and Shopping sectors, but declining for Arts and Entertainment. Other key findings include:
- Mobile searches favour informational content over commercial, with informational queries seeing a CTR increase and commercial, a decrease.
- Short keyword phrases (1-3 words) showed improved CTR on mobile devices.
- Branded searches saw an increase in CTR on mobile for top-ranked sites
To read more on the study you can find the full post here as there’s plenty of key findings per sector to analyse your strategy and make changes if necessary.
Read more here.
Department Of Justice force Google to sell Chrome, restrict Android & ban default deals
The Department of Justice (DOJ). Has asked the judge in the Google monopoly ruling case to force Google to sell Chrome, restrict Android from serving Google Search, and ban its default search deals with Apple and others devices. Of course, Google says this is “widely overboard proposal goes miles beyond the Court’s decision.” We knew the judge and DOJ were thinking of these remedies, but it seems like the suggestion is leaning toward these changes.
The Department of Justice is pushing a federal judge to make Google divest its Chrome internet browser. As a remedy following the antitrust case. “To remedy these harms, requires Google to divest Chrome, which will permanently stop Google’s control of this critical search access point,” the filing reads.
Read more here.
Google Search Console Indexing reports lagging by 7 days
Google Search Console’s indexing reports, the page indexing, etc. Are often not super up-to-date, but now we hit a 7-day delay, where the report has not been updated in a week now. This report is useful to see if the pages on your website are being indexed by Google. And it is a report that SEOs and site owners often use.
Read more here.
AI may require PR agencies to reevaluate billing models
Tools like ChatGPT are completing tasks that used to take hours in minutes so firms may want to consider how that’ll affect hourly billing. Thanks to AI, initial research can happen in just a few seconds. While PR professionals still need to fact-check for accuracy. They can complete many tasks faster than they did even two years ago, thanks to ChatGPT.
Michelle Olson Lambert’s chief client officer and a fellow at PRSA. Has claimed that viewing AI as an opportunity to highlight that there’s much more than just doers tasks which can be completed with the help of AI tools. None of her clients are asking for adjustments to their rates right now, Olson said. But given the rapid advancements in these technologies. She feels now is the time for firms to start thinking about not only how they’re billing clients but also how they’re proving their value to them.
Read more here.
PR pros remain mostly calm amid uncertainty over Trump agenda
The election of Donald Trump to a second term as President of the United States. Swiftly followed by the nomination of several individuals with radical views to senior positions in the new administration. Has created an atmosphere of uncertainty among public relations and public affairs professionals representing several high-profile sectors.
During the election campaign. Trump had proposed a number of policies that would disrupt the manufacturing sector, media and technology companies. And perhaps most significantly the healthcare arena, and the individuals he has nominated to run the departments and agencies overseeing those sector suggest a determination to follow through on those promises. But while public relations and public affairs executives are bracing themselves for major changes. They are also reacting to the extremes of Trump’s agenda with surprising calm and a faith in the power of the existing systems.
Read more here.
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