E-commerce SEO management for
We provide specialist SEO support for:
Shopify
Optimising Shopify stores for speed, structure, and search visibility.
Magento
Technical SEO for Magento’s complex architecture and large product catalogs.
WooCommerce
Enhancing WordPress-based stores with powerful SEO strategies.
PrestaShop
Improving search rankings for scalable PrestaShop e-commerce sites.
BigCommerce
Optimising BigCommerce stores for increased organic traffic and conversions.
Squarespace
SEO solutions for creative and small business e-commerce sites.
Umbraco
Tailored SEO for Umbraco’s flexible CMS and e-commerce functionality.
Remarkable
Driving growth for brands using the Remarkable e-commerce platform.
Our approach to e-commerce SEO
At Modo25, we take a strategic, data-led approach to E-commerce SEO, ensuring that your products don’t just rank—but convert. Our methodology is designed to drive high-intent traffic, enhance user experience, and maximise sales.
We focus on the key elements that make a real impact on organic performance, from in-depth keyword research to technical optimisation and conversion rate improvements.
Commercial Keyword Research
Success in E-commerce SEO starts with targeting the right keywords. We conduct comprehensive keyword research to identify high-value commercial terms that your potential customers are searching for. By focusing on keywords with strong purchase intent, we help your products appear in front of the right audience at the right time—driving traffic that converts into revenue.
Collection Page Optimisation (PLP)
Your product listing pages (PLPs) play a crucial role in how users discover your products. We optimise these pages with SEO-friendly category structures, compelling meta content, and engaging on-page copy to improve rankings and user experience. This ensures that search engines can understand and rank your collections effectively while guiding customers toward the right products.
Product Page Optimisation (PDP)
Your product detail pages (PDPs) need to do more than just rank—they need to persuade and convert. We enhance product pages by optimising metadata, improving content with unique and informative descriptions, implementing structured data (schema), and ensuring mobile-first usability. This makes your listings more engaging for both users and search engines.
Informational Content to Capture Early-Stage Customers
Not all users are ready to buy immediately. We develop a content strategy that supports users in the research phase, targeting informational queries related to your products. By creating guides, blog posts, and educational content, we help build trust, attract organic traffic earlier in the buying journey, and position your brand as an authority in your industry.
Site Architecture & Internal Linking Strategy
A well-structured website improves both user experience and SEO performance. We conduct a site architecture review to ensure that key pages are well linked and easily discoverable by search engines. By implementing a logical internal linking strategy, we guide users seamlessly through the funnel—from category pages to product pages and checkout—helping to drive conversions while enhancing site crawlability.
Conversion Rate Optimisation (CRO) Alignment
Bringing more organic traffic to your site is only part of the equation. We work alongside CRO specialists to analyse user behavior, test landing page elements, and refine calls-to-action (CTAs)—ensuring that once users land on your site, they’re more likely to complete their purchase.
Schema Markup for Enhanced SERP Listings
We implement structured data (schema markup) to improve how your products appear in search results. By adding rich snippets, star ratings, price details, and availability, we enhance your visibility in Google Shopping and organic listings, increasing click-through rates and driving more qualified traffic.
At Modo25, we use our SEO expertise, ensuring that every aspect of your E-commerce SEO strategy is optimised for long-term growth and profitability.
Benefits of e-commerce SEO services
Investing in E-commerce SEO is one of the most effective ways to drive sustainable growth for your online store. Unlike paid advertising, which requires ongoing investment, SEO builds long-term visibility—bringing in high-intent customers who are actively searching for your products.
With a well-executed strategy, your business can achieve higher rankings, more relevant traffic, and increased revenue.
Higher Rankings for Commercial Keywords
We optimise your site to rank for high-value, purchase-intent keywords, ensuring your products appear in front of ready-to-buy customers.
Increase in Relevant Traffic
Our data-driven approach attracts qualified traffic, bringing in users who are genuinely interested in your products—not just general visitors.
More Traffic That Converts
By optimising category and product pages, improving site structure, and enhancing user experience, we help turn organic visitors into paying customers.
Growth in Organic Revenue
With higher rankings and better conversions, your store will see an increase in organic revenue, reducing dependence on paid ads and improving overall profitability.
With Modo25’sexpert-led strategies, we help e-commerce businesses maximise their organic potential—driving more traffic, more sales, and more long-term success.
E-commerce SEO training
At Modo25, we empower in-house teams with expert E-commerce SEO training, equipping them with the skills and knowledge needed to drive long-term organic growth.
Whether you’re looking to enhance your team’s understanding of technical SEO, keyword research, content optimisation, or conversion-driven strategies, our tailored training sessions provide actionable insights that can be applied immediately.
Our training covers all aspects of E-commerce SEO, from optimising product and category pages to improving site architecture and implementing schema markup. We’ll guide your team through the latest best practices, ensuring they have the confidence to manage and improve your organic search performance in-house.
Whether you’re a growing retailer or an established brand, ourtraining programs are designed to upskill your team and ensure SEO becomes an integral part of your E-commerce strategy.