Here at Modo25 we have a dedicated team of affiliate marketing specialists who can grow your channel, maximise ROI, and build incremental partnerships for your brand. We offer support along every step of the way, helping to ensure your program is primed for success. A few of the elements we manage include:
Setting up your Affiliate Program
If you don’t have an existing program, we’re on hand to recommend the most relevant Affiliate Network for you to work with, and assist every step of the way to get your new program live. Each network has a wealth of unique benefits on offer, and Modo25 take the time to ensure the network you choose aligns seamlessly to your business objectives, territory and sector your business is operating in.
Recruiting affiliate partners
We take the time to get to know your core customer base and business goals. From here, we strategically onboard the most relevant partners that are best suited to your audience. Not only does this make the most of your investment, but it also gets your brand in front of the right people, at the right time!
Building quarterly strategy plans
At Modo25, we believe in growing sustainable, incremental affiliate partnerships in order to support long-term growth of your brand. That’s why we create strategy plans based on your budget, audience, and business goals. We want you to get the best return from your investment, and we’ll always be on the lookout for new opportunities and partners that will help achieve this.
With our support, you can take ownership of your affiliate program, forging strong partnerships in order to increase your online presence through a carefully considered channel strategy covering every stage of the marketing funnel. With hundreds of thousands of affiliates now operating within the space, it can be hard to find which ones are right for you. This is where Modo25 can help.
We work consistently to review and optimise current campaigns, whilst actively seeking new opportunities for our clients. We report on the overall performance weekly, monthly, and quarterly to ensure you’re always in the loop with what is happening on the programme. As an extension of your own marketing team, we’re here to make sure you get the most from your affiliate program.
Modo25 is also one of Awin’s Agency Partners which provides us with direct access to the Awin agency team, bespoke agency content/events, updates from the Awin team to keep us/our clients in the know and more.
We understand that not everyone knows exactly what affiliate marketing is, or how it can be used to improve your business’ ROI. Our team of specialists can help set up your affiliate program, as well as help you to build a strategy that aligns with your business goals.
Similarly, we will provide you with the tools for robust reporting, ensuring absolute transparency around channel performance.
We appreciate that affiliate marketing should always be considered a puzzle piece within your wider marketing mix. By driving value along a number of customer journey touch points, it’s key to consider the most relevant analytics software which can help you measure true performance.
At Modo25 we utilise GA4, alongside the Affiliate Network data, to determine accurate performance being attributed to the channel. After all, without a true representation of your multi-channel data, how can you innovate through your program and drive your strategy forward?
Most affiliate programs look at network data in silo, without a view of their de-duped and attributed value. By looking at omni-channel and multi-touch data, instead of the traditional network-led last-click model, we can provide you with so much more insight and analysis of your affiliate partners true performance.
