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Amazon Advertising

Did you know that Amazon is one of the biggest and best ways to advertise online?

Most people assume that Amazon is just an e-commerce site but there is actually a lot more to the platform than you may think. Amazon allows you to feature your products and services in relevant search results on the site. They will appear in the sponsored or ad text banners.

Does this sound familiar? Well, Amazon Advertising runs pretty much the same as Google ads, which makes getting stuck into it a lot easier.

How does Amazon Advertising work?

Amazon Advertising allows sellers to promote their products in the search results for users. So, Amazon Advertising works a lot like Google ads.

Advertisers bid on specific keywords so that their products appear in relevant search results of real-time users. For example, if you search for ‘socks’, you will first be served with sponsored products from a specific seller, these are Amazon ads.

Ads can even appear on the side of product pages themselves and again as part of a carousel display on a product page for related items. In a nutshell, there are plenty of options for advertisers of all sizes on Amazon.

Our approach to Amazon Advertising services

Our team of specialists are trained and certified in Amazon Advertising, so, we know a thing or two about running successful campaigns. We work with you to find the best ads for your target market and create a bespoke strategy to maximise your budget, using:

Headline Search ads

Catch shoppers’ attention in search results pages to show off your brand and products.

Sponsored Products

Showcase your products in search results pages of relevant search terms to boost key product sales.

Product Display ads

Increase visibility of your products in the shoppers’ by targeting and retargeting your ads.

What may be working for you on Google ads might not necessarily translate to Amazon Advertising. That’s why we create a plan that is unique to your business and products to maximise your ROI.

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How to advertise on Amazon

We use a data and performance-led approach to Amazon Advertising. We work with you to understand your campaign objectives and target audience to suggest the best strategy that will gain results.

 

To do this, we take into account your margin data and profitability to help suggest targets that work for your business. As well as this, we conduct a five-point audit that looks at:

  • Structure
  • Audiences
  • Budgeting
  • Bidding
  • Targeting

 

Once we have a better idea on the above, we make sure you set targets that will maximise your return. From all of this, we are able to identify where the opportunities lie within Amazon to help you conduct and nurture successful campaigns.

 

There’s also no need to worry about the nitty gritty stuff. We integrate your Amazon data into our online reporting dashboards. This means you can see your data alongside other digital channels you are using for a clear and concise overview of performance.

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How can we support your Amazon Advertising?

It doesn’t matter if you’ve never heard of Amazon Advertising or you’re looking for some support on your current campaigns; we can help.

 

We provide you with the tools and training needed to get your ads out there and seen by potential customers.

Most agencies will do all of the work for you behind closed doors and send you a report at the start of every month. Here at Modo25, we believe in transparency in everything we do.  We hold regular meetings with you either by phone, video conference or in person to make sure that you’re not only kept in the loop but that things are working as you expect.

 

On top of that, we also host workshops and training events for you and your staff. This means that you always have access to best practice advice, guidance and training. By doing this, you will ultimately own your own marketing success and develop you inhouse teams.

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Our approach to Amazon Advertising services

Our team of specialists are trained and certified in Amazon Advertising, so, we know a thing or two about running successful campaigns. We work with you to find the best ads for your target market and create a bespoke strategy to maximise your budget, using:

.

Headline Search ads

Catch shoppers’ attention in search results pages to show off your brand and products.

Sponsored Products

Showcase your products in search results pages of relevant search terms to boost key product sales.

Product Display ads

Increase visibility of your products in the shoppers’ by targeting and retargeting your ads.

What may be working for you on Google ads might not necessarily translate to Amazon Advertising. That’s why we create a plan that is unique to your business and products to maximise your ROI.

Read more

Want to find out more about Amazon Advertising?

We are committed to helping inhouse teams grow and succeed.

If you’d like to discuss how Amazon Advertising could work for you, feel free to drop us an email or give us a call for an informal chat. Let’s work together.

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