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5 to watch this week in digital: Coronavirus impact, Bloomberg’s marketing blunder & Mother’s Day opt-out

Another week, another round-up of digital news that we think you should be aware of. Here are our top five things to watch this week:

Coronavirus impact on the digital marketing ecosystem

Online sources have found that ad revenue has fallen since the Coronavirus outbreak, as a result of uncertainty and anxiety. A panel of 13 digital marketing veterans shared their thoughts on the Coronavirus impact, looking at the cancellation of conferences, how e-commerce may benefit, the impact on the supply chain and logistics, working remotely and how some markets will suffer more than others.

Should I stop doing SEO

When it comes to SEO, if your rankings are doing well and you’re achieving conversions, then you might be questioning whether you need to keep the pressure on. The Drum contemplates whether businesses should continue to drive traffic with fresh and updated content and continue to run technical audits, or to simply update older content.

What we can all learn from Bloomberg’s brand marketing blunder

After reportedly spending $244 million on TV advertisements, Mike Bloomberg still finished behind four other delegates in the presidential elections. Most political advertising is categorised as brand marketing; which generally succeeds if a business already has good brand awareness or is able to spend a large amount of money over a long time period. Bloomberg on the other hand, spent a lot of money in a short amount of time and the campaign didn’t succeed.

Personal choice to opt-out of Mother’s Day promo

An MP has recommended in the House of Commons that customers should be given the choice to opt-out of Mother’s Day promotional marketing as it can act as an emotional trigger for some people. Speaking on behalf of his own personal experience, promotions ahead of the holiday can be “a reminder of what you have lost” and is encouraging businesses to be more mindful when it comes to similar holidays.

The road to digital marketing success is a long one

Sam Yadegar, Co-Founder & CEO at HawkSEM has shared his experiences with Forbes of working within digital marketing for the last 12 years, to provide a detailed explanation of why digital marketing requires a long-term approach; committing to something and seeing it through to the end.

Tom Pickard - Modo25
Author
Tom Pickard
Tom Pickard - Modo25
Author
Tom Pickard
 
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