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5 to watch this week in digital: Cookies, voice search & Superbowl LIV

We’re only a few weeks into 2020 and there’s already so much to discuss in the world of digital marketing. We’ve rounded up our 5 to watch in digital this week.

The loss of cookies isn’t the end of advertising

Although cookies are on the way out (in 2 years’ time), there’s still scope for advertisers to reach their customers. We anticipate an increase in first-party data collection and direct communication with consumers. As chatbots and messaging tools continue to improve, a tailored sales experience is going to become increasingly essential.

10,000 retail jobs were lost in just 3 weeks in 2020

Major brands such as Morrisons, Asda and Game have all made significant cuts. With hopes pinned on 5G to help improve high street experiences, the line between digital and the high street is only going blur more.

Does your marketing strategy work with voice search?

30% of voice searches made don’t involve a screen and the majority of these searches use some sort of question. Your marketing strategy should include tactics for dealing with “how” and “what” searches.

Superbowl ads to cost up to £5.6m for 30 seconds

Pepsi, Kraft Heinz, Doritos, Verizon and Budweiser are all planning star-studded ads for Superbowl LIV next week. Although these slots are likely to generate massive interest, brands not involved will be looking to piggyback on their success on social media, with quick response ads and posts.

Organic social continued to drive brands forward in 2019

Keeping up to date on the latest industry trends and public discussion points allowed brands including KFC and Adidas to create massively successful campaigns and build their social presence. We expect to see a lot more of these creative campaigns in our future 5 to watch in digital!

Tom Pickard - Modo25
Author
Tom Pickard
Tom Pickard - Modo25
Author
Tom Pickard
 
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