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5 to watch this week in digital: Wifi6, Casper Beds & consumers with a conscience

Every Monday, we’ll be looking into the world of digital marketing and collating our thoughts and opinions on what we think you should know. Here’s our 5 to watch in digital this week:

Wifi 6 is here for consumers

Although not directly related to marketing, this makes faster more efficient internet cheaper to attain. The faster people’s internet speeds are, the more likely it is that they will see rich media formats (videos, sound and animations).

Casper beds are diversifying

After a successful push using podcast ads, Casper Beds want to start selling other sleep-related items using data they have collected from customers.

Conscious Consumers

Consumers are actively looking for ways to support brands that give something back. Examples are McDonald’s, Glastonbury and Smirnoff.

Google Ads is launching custom dimensions

You can now group campaigns and run digital reports that match your business structure. This means if you’ve inherited an old account or you don’t like the structure, it’s now easier to report on.

Paid social trends to understand in 2020

From Instagram TV to self-serve shopping ads on Pinterest, this article helps you get familiar with the latest product launches from social media brands. If you are interested in our 5 to watch in digital every week, sign up for our newsletter!

Tom Pickard - Modo25
Author
Tom Pickard
Tom Pickard - Modo25
Author
Tom Pickard
Tom is Performance Marketing Manager at Modo25.
 
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