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5 things to watch in digital: Wifi6, Casper Beds & consumers with a conscience

Tom’s weekly round-up of what’s happened this week and what to look out for.

Wifi 6 is here for consumers – Although not directly related to marketing, this makes faster more efficient internet cheaper to attain. The faster people’s internet speeds are, the more likely it is that they will see rich media formats (videos, sound and animations).

Casper beds are diversifying – After a successful push using podcast ads, Casper want to start selling other sleep-related items using data they have collected from customers.

Conscious Consumers – Consumers are actively looking for ways to support brands that give something back. Examples are McDonalds, Glastonbury and Smirnoff.

Google Ads is launching custom dimensions – You can now group campaigns and run reports that match your business structure. This means if you’ve inherited an old account or you don’t like the structure, it’s now easier to report on.

Paid social trends to understand in 2020 – From Instagram TV to self-serve shopping ads in Pinterest, this article helps you get familiar with latest product launches from social media brands.

Tom Pickard - Modo25
Author
Tom Pickard
Tom Pickard - Modo25
Author
Tom Pickard
Tom is Performance Marketing Manager at Modo25.
 
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