Welcome to the latest instalment in our series of weekly roundups, where we bring you the latest news, updates, and exciting developments in the world of digital marketing. This week, we explore the pros and cons of Amazon’s new AI generated customer reviews, how fraudsters are already beginning to trick Google’s Performance Max and much more.
Let’s dive into some of the latest and exciting updates and news from the marketing world.
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Google is in the news again with concerns about fraudsters exploiting Google’s Performance Max (PMax) campaigns and the potential for the situation to worsen. PMax’s automated nature might make it vulnerable to fraudulent activities, including click fraud and fake conversions, which could drain advertising budgets without delivering actual results.
The article raises questions about Google’s ability to detect and prevent such fraudulent activities, particularly considering the lack of transparency in PMax’s functioning. As PMax continues to gain popularity, advertisers must remain vigilant and implement strategies to counter potential fraud, emphasising the importance of monitoring and safeguards in automated advertising systems.
One of the prime minister’s priorities this autumn is the successful delivery of the global AI safety summit. But what does success look like? The AI summit is about safety.
The safety concerns of autonomous weapons can be divided into two main categories: national security risks and economic risks. National security risks can be further divided into military and civil risks.
There’s a lot of work to be done, and this will take more than a one-off summit.
Google is testing a paid customer support pilot for its smallest Google Ads advertisers. This pilot will offer specialised, one-on-one support tailored to each advertiser’s specific needs. Google says the pilot is based on customer feedback and is an effort to improve the customer experience for all Google Ads advertisers.
The paid level support will be similar to the support that Google’s largest advertisers currently receive. This includes access to dedicated account managers, priority response times, and personalised training and advice. Google has not yet announced when the paid customer support pilot will be available to all advertisers. However, the company says it is committed to providing the best possible support to its customers and is always looking for ways to improve.
The Crooked House, an iconic pub in Himley, Staffordshire, England, was destroyed by fire in a suspected arson attack. The owners of the pub, Carly and Ashley Taylor, are now under intense media scrutiny.
An expert in crisis communications has offered the Taylors some tips on how to navigate the media spotlight. This includes being transparent and cooperating with the investigation, staying calm and collected, focusing on the positive, using social media wisely, and getting some professional help re crisis pr and comms.
Linear TV has hit a tipping point with the challenges and changes in the US television advertising landscape. It highlights the significant shift towards digital advertising, as traditional TV viewership declines and audiences migrate to streaming platforms. This transition has prompted advertisers to rethink their strategies, seeking more targeted and data-driven approaches.
However, issues like ad fraud, measurement discrepancies, and the struggle to adapt traditional ad models for digital platforms present hurdles. The article emphasises the need for innovative solutions and collaboration between traditional TV networks and digital platforms to navigate the changing advertising landscape effectively and maintain relevance in a rapidly evolving industry.
Amazon has recently begun rolling out AI-generated customer review summaries. These summaries aim to highlight the best or worst features of a product, giving shoppers a quick and easy way to assess its value.
For sellers, this development presents both opportunities and challenges. On the one hand, AI-generated summaries can help to improve the visibility of their products and boost sales. On the other hand, they also need to be careful to ensure that the summaries are accurate and reliable, as inaccurate or misleading summaries could damage their reputations.
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