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8 landing page optimisation tips for 2024

Your landing page is the first impression you make on potential customers, so make it count!

As the gateway to your website, your landing page plays a crucial role in shaping your customer’s experience and influencing their decision to convert. It’s your chance to showcase your brand’s value proposition, highlight your products or services, and drive conversions by guiding visitors through a seamless and compelling journey.

As we step into 2024, the need for effective strategies has never been more crucial. In this blog post, we’ll share our top landing page optimisation tips that will not only keep you ahead of the curve but also help your online efforts for a successful year ahead.


Mobile-first design

Prioritising mobile design and usability is a must for increased conversions as it ensures a seamless and user-friendly experience, capturing and retaining the attention of on-the-go users.

Ensuring your website is mobile-friendly is vital for boosting your chances of turning visitors into customers. Just like a compelling headline, mobile optimisation speaks directly to the user experience. With more and more people accessing websites from their smartphones, having a site that adapts seamlessly to smaller screens is key.


Key content above the fold

The first thing visitors encounter on your website is the coveted “above-the-fold” space. This area is crucial for presenting the most essential information in the most prominent way. Visitors can instantly grasp your message and engage without the need to scroll down.

By prominently displaying your key messaging, value proposition, and call-to-actions in this section, you significantly increase the likelihood that visitors will understand your offering and take the desired action.


Fast loading speed

In the fast-paced digital world, time is of the essence. And when it comes to your website, swift loading speed is not just a nice-to-have, it’s a must-have.

Just like a captivating headline or a seamless mobile experience, a speedy website ensures that visitors don’t lose interest and abandon your site before you’ve even had a chance to make a lasting impression.

By prioritising fast loading times, you not only elevate the overall user experience but also dramatically increase the likelihood of transforming those clicks into paying customers.


Interactive elements

Interactive elements are crucial for conversion rates because they actively engage users, turning a passive visit into an immersive and participatory experience. Whether through clickable buttons, quizzes, or dynamic forms, interactive features capture and maintain user attention. This engagement not only enhances the overall user experience but also builds a connection between the visitor and your content or product.

By incorporating interactivity, you create a more interesting experience that not only retains visitors but also increases the likelihood of converting them into valuable customers.


Keep forms simple and to the point

Simplicity is key when it comes to forms and boosting conversions. Long and complex forms can be a major turn-off for users and can often drive them away before they even convert.

To increase your conversion rates, keep forms straightforward and concise. Only ask for essential information and consider using a single-column layout for better readability.

Users appreciate a hassle-free experience, and by minimising the number of fields and eliminating unnecessary complexities, you massively increase the chance of users converting.


Add credibility

Building trust with your customers is crucial. Incorporate authenticity across your landing page through various credibility elements like the following:

  • Case Studies: Link to concise summaries showcasing how your product helps customers.
  • Testimonials: Feature emotive testimonials focusing on challenges and your unique strengths.
  • Awards: Highlight any industry awards you’ve won.
  • Customer Logos: Display logos of past clients for instant credibility.
  • Trust Badges: Include compliance certifications to show your commitment to quality.

Incorporating these trust elements establishes a strong foundation for lasting audience relationships.


Always A/B test for continuous improvement

Always conduct A/B tests to consistently enhance your conversion rate. A/B testing allows you to compare different versions of elements on your website to see which performs better. Whether it’s tweaking headlines, adjusting images, or refining calls-to-action, this iterative process enables you to identify what resonates most with your audience.

By regularly A/B testing, you can make informed, data-driven decisions, ensuring continuous improvement in your conversion rates over time.


Strong headline

A strong and compelling headline is crucial for any content to succeed. It needs to be interesting to your audience, offer a glimpse of what’s on the landing page, and reflect your brand’s tone. Make sure it’s engaging, attention-grabbing, and accurate.

When crafting the headline, think about your target customer. What do they already know, and what bothers them? Create a headline that directly connects with their experience.

Above all, make your message clear and use simple language that’s easy to read.


As we enter 2024, optimising your landing pages is key for online success. By implementing these tips, you can create landing pages that capture attention, drive conversions, and ultimately, boost your business success.

If you’d like to find out more about CRO and how we can help you with it, read all about our CRO offering here, or simply get in touch with us at

Luke McDermott - Modo25
Luke McDermott
Luke McDermott - Modo25
Luke McDermott

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