In this week’s digital news, Chrome could, someday, be for sale, and a few companies have already expressed interest. Meta’s Catalog ads now support dynamic overlays – sticker-style labels that highlight prices, discounts, and free shipping.
YouTube’s AI Overviews test could reshape how users find videos. Will it boost discovery or cut into views for creators and brands? ChatGPT search can now rewrite your prompts based on the memories you have saved and insights from your past chat history.
PR recruitment firms have spoken out after reports of fake recruiters contacting communications jobseekers. Marks & Spencer has warned a ‘cyber incident’ hit its stores nationwide which caused widespread mayhem and disruption for shoppers.
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Why are companies lining up to buy Chrome?
The US Department of Justice’s case against Google could eventually force the company to sell Chrome, although this process may take years due to ongoing trials and appeals. Chrome’s value lies in its dominance — two-thirds of browser market share — making it a powerful tool for promoting search engines and products. Potential buyers include OpenAI, Perplexity, and Yahoo, all keen to leverage Chrome’s vast reach. Estimated at up to $50 billion, Chrome would offer buyers an unrivalled platform to expand their influence, particularly in AI and search markets.
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Meta adds dynamic overlays to Advantage+ Catalog ads
Meta has updated its Advantage+ Catalog campaigns with dynamic overlays, allowing advertisers to add price, discount, and shipping labels directly onto product images. Options include current price, sale price, percentage off, and free shipping, all customisable or optimised by Meta’s AI. Though a subtle change, these overlays could significantly boost ad performance by making promotions more eye-catching in crowded feeds, giving advertisers greater flexibility and helping drive higher conversion rates.
Read more here.
YouTube is testing AI Overviews in its search results
YouTube is now testing AI Overviews within its search results to highlight relevant clips from videos tied to a user’s search, continuing the expansion of AI-generated results into the whole of Search. As Google’s AI Overviews have reduced visbility on and traffic from the SERPs, could YouTube’s own version of AI Overviews reduce views for brands and content creators on this platform too?
Read more here.
ChatGPT releases Memory with Search
ChatGPT can now personalise searches based on the memories you have saved from your chat history. With its new feature ‘Memory with Search’. This means that ChatGPT may re-write your prompts to make the query better and more useful to find more personalised information For example, if a user asks for “restaurants near me that I’d like”, ChatGPT could access chat history to uncover any previous dietary requirements you had previously input. This feature can be turned off through settings if the user doesn’t want to use this, but the shift indicates that this could impact how or when your brand appears within AI-generated answers based on individual users tastes, rather than generically to all.
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PR recruiters warn of scam risk
PR recruiters are warning people over a surge in sophisticated scams targeting job seekers. Fraudsters are impersonating recruitment agencies, conducting fake interviews, and offering non-existent roles to extract personal information and money from applicants. These scams often involve cloned websites and spoofed email addresses, making them hard to detect. Victims have reported being asked to pay for equipment or training, only to find out the job doesn’t exist. Recruiters urge candidates to verify the legitimacy of job offers and be cautious of unsolicited communications. The industry is calling for increased awareness and vigilance to combat this growing threat.
Read more here.
M&S forced to halt online sales for second day after cyber attack
Marks & Spencer shoppers were unable to buy goods online for a second consecutive day. As the retailer continued to fight the fallout from a cyber attack. Stores have remained open but the company has entirely paused orders on its website and apps, including for food deliveries and clothes, while pledging to refund orders.
Read more here.
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