Calling all techies! Following a lawsuit against OpenAI and its for-proft approach, Elon Musk has officially open-sourced its ChatGPT rival Grok, which means the software, its source codes and projects are accessible to everyone without any licensing fee.
In this week’s digital news to watch, we discuss the integration of AI in marketing recruitment, and its potential to mitigate bias and prioritise skills over experience. We also cover the scrutiny of a photo released by Kensington Palace (rabbit hole pending!), updates in Google Search Console metrics, Microsoft Advertising’s new interface resembling Google Ads and Google’s inclusion of social media posts on Business Profiles.
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What is AI’s role in marketing recruitment?
Implementing AI in the recruitment process can help brands shake off bias and hire for skills over experience, experts suggest. In January, executive leadership search firm Grace Blue Partnership was bought by Sinecure.ai, a tech company focused on AI in hiring. The acquisition reflects the changing shape of marketing recruitment, and recruitment more broadly, as brands and headhunters face disruption while AI develops at pace. When the takeover was announced, the firm said the combination of a SaaS tech firm and leadership executive search business allowed for a “complete solution that delivers across the talent spectrum”. The premise is brands and recruiters can buy a license to use the company’s platform, which is customised for their use.
The Princess, Photoshop and Kensington Palace scrutiny
PR and crisis comms reaction – The rumour mill has been in overdrive ever since the Princess of Wales, Kate Middleton, stepped away from the public spotlight following “planned” surgery in January. With intense speculation about her health mounting, Kensington Palace released a seemingly innocent photo of Middleton pictured beaming with her three children to mark Mother’s Day. But all wasn’t what it seemed. From misplaced patches of clothing to blurry inconsistencies, the authenticity of the photo was soon being scrutinised by the media and wider public. Major news and picture agencies suddenly issued urgent ‘kill notices’ on the image, advising they believed it had been ‘manipulated’. It’s only fuelled speculation about what’s happening with the Princess and how Kensington Palace’s PR team have handled the situation, but it goes beyond Kate Middleton’s questionable editing skills.
Google Search Console Adds INP Metric In Core Web Vitals Report
The Interaction to Next Paint (INP) metric has now officially taken over from First Input Delay (FID) one of the three Core Web Vital metrics. INP aims to measure website interactivity, capturing the time between a user interaction with a web page and when the browser can render the change on screen. Google Search Console’s Core Web Vitals report has now been updated to reflect this to allow site owners to evaluate their INP performance and optimise their websites accordingly.
Microsoft Ads testing new interface that looks like Google Ads
Microsoft Advertising is testing a new user interface that mirrors the layout of Google Ads. The revamped interface features two vertical menus on the left side, akin to Google Ads, for easier navigation. Additionally, it includes an icon for the AI chat assistant, Copilot, integrated into the top menu. This update aims to enhance user-friendliness and efficiency, aligning with popular website designs. By streamlining its interface to resemble Google Ads, Microsoft aims to facilitate smoother transitions for marketers between the two platforms.
Elon Musk makes his ChatGPT rival Grok open-source
On Sunday, Elon Musk unveiled the computer code powering the chatbot Grok, developed by his new AI venture. This unveiling marks the latest development in Musk’s competitive stance against OpenAI and its CEO, Sam Altman. Musk’s company, xAI, has made the Grok-1 AI model open-source, with its release available on the company’s website. “We’re sharing the weights and architecture of our Grok-1 model, boasting an impressive 314 billion parameters in its Mixture-of-Experts framework,” the company announced.
Google now displays social media posts on Google Business Profiles
Google has started to automatically surface social media posts, from platforms such as Instagram and Facebook, directly on Google Business Profiles. The update aims to give searchers a more comprehensive view of a business’ online activity and engagement. To take advantage of this new feature, businesses can manage which platforms are linked to their Google Business Profile.
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