In this weeks digital news, Google Ads is rolling out mandatory brand guidelines. It requires you to officially document your business names and logos by March – or face automated changes to your ad campaigns. Google announces a new 540-day cap on Customer Match list durations across its advertising platforms, starting April 7.
Meta will allow rival classified ad providers to list on Facebook Marketplace, following a €797m EU antitrust fine for unfair competition. Google’s new PMax Usefulness Indicator helps advertisers measure the incremental traffic impact of search themes, improving targeting.
New feature integrates users’ contacts on social network Google+, allowing users who don’t know your email address to contact you over Gmail. BuzzFeed has announced that it will be creating a new social media platform built specifically to “spread joy” and “enable playful creative expression”.
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Google Ads tightens brand guidelines
Google Ads is rolling out mandatory brand guidelines. It requires you to officially document your business names and logos by March – or face automated changes to your ad campaigns. The move represents Google’s latest effort to standardise brand presentation across its advertising platforms while giving businesses more control over their digital identity. Businesses have until March to complete their brand guideline updates before automatic changes take effect.
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Google tightens Customer Match data rules in major privacy update
In a significant privacy-focused update, Google announces a new 540-day cap on Customer Match list durations across its advertising platforms, starting April 7. Google is capping Customer Match list durations at 540 days, a significant shift that could impact advertisers’ targeting strategies and campaign performance. The change aligns with growing privacy concerns and Customer Match best practices, forcing advertisers to maintain more current customer data.
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Meta to show rival ads providers on Marketplace after EU antitrust fine
Meta will allow rival classified ad providers to list on Facebook Marketplace, following a €797m EU antitrust fine for unfair competition. The European Commission ruled Meta had imposed unfair conditions and tied Marketplace to Facebook. In response, Meta launched the Facebook Marketplace Partner Program, though it is challenging the fine. CEO Mark Zuckerberg criticised the EU’s actions as unfair to US firms. The scheme was tested with eBay in Germany, France, and the US. The Commission is assessing Meta’s compliance with the ruling.
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Google Ads releases Performance Max usefulness indicator
Google’s new PMax Usefulness Indicator helps advertisers measure the incremental traffic impact of search themes, improving targeting. Google Ads rolled out a new Performance Max Usefulness Indicator. Designed to help advertisers assess the incremental traffic impact of their search themes. The update, which we were told was coming in January, gives advertisers more visibility into how search themes contribute to campaign performance, allowing for better-informed targeting decisions.
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Google connects Gmail to Google+ allowing strangers to contact you
New feature integrates users’ contacts on social network Google+, allowing users who don’t know your email address to contact you over Gmail. Gmail users can now send and receive emails from their Google+ contacts without knowing their email address. “Gmail will suggest your Google+ connections as recipients when you are composing a new email,” explained Google Product Manager David Nachum in a blog post. The new feature will be turned on automatically and aims to help people who already know each other. But do not have each other’s email address. When users type in an email recipient, Gmail will also suggest Google+ contacts as recipients.
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Why BuzzFeed Is Creating Its Own Social Media Platform
BuzzFeed has announced that it will be creating a new social media platform built specifically to “spread joy” and “enable playful creative expression”, according to Jonah Peretti, founder and CEO of BuzzFeed. “This social media platform will use AI to give users agency instead of stealing their agency. I’m fed up with giving the platform companies advice about how to fix the internet. If we want this done right, we have to do it ourselves,” he wrote in a blog post. In his post, Peretti talked about how the world is worried about a future where “AI takes away our human agency, devalues our labor, and creates social discord.”
Read more here.
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